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Creating your own community
- 1. Creating
your own
community
Robin Fenwick / @CIMARobin
Director of Member and Student Services
Chartered Institute of Management
Accountants
- 18. Bring together great
content and
knowledgeable
people to increase
member value and
belonging …Improves member
retention
- 19. Content:
Be authentic
Keep it simple
Create an emotional reaction
- 20. Take thepulse of
your membership or
clients
…Improves your
service
- 27. Where next?
Gameification
Mobile
Evolution not revolution