Slides from a presentation on HPNA's Social Media Guide for Hospice & Palliative Nurses to encourage collaboration, leadership, connection and life-long-learning.

1. HPNA Social Media Guide for
Hospice & Palliative Nurses
Renee Berry @rfberry
Click Here Download the Guide

2. What is the goal of this
guide?
encourage
collaboration leadership
connection life-long learning

3. Renée Berry @rfberry
Why palliative
care and
hospice?
Why digital
media?

4. What will we review
today?
Why utilize social Finding your social
media as a hospice rhythm.
and palliative care
nurse?
Understanding shifts Platform overviews:
in communications. LinkedIn,
Twitter, Blogging,
Facebook, Google+

5. Why utilize social media as
a hospice and palliative
nurse?

6. Why utilize social media as
a hospice and palliative
nurse?
Stay in touch with current
professional connections and
strengthen those relationships.

7. Why utilize social media as
a hospice and palliative
nurse?
Create new professional
relationships.

8. Why utilize social media as
a hospice and palliative
nurse?
Be accessible to new nursing
leaders.

9. Why utilize social media as
a hospice and palliative
nurse?
Learn from the expertise of
contacts in different diciplines.

10. Why utilize social media as
a hospice and palliative
nurse?
Build credibility.

11. Why utilize social media as
a hospice and palliative
nurse?
Break down healthcare silos.

12. Why utilize social media as
a hospice and palliative
nurse?
Encourage interdiciplinary
collaboration.

13. Why utilize social media as
a hospice and palliative
nurse?
Witness discussions on the latest
research and articles being
discussed in palliative care and
hospice.

14. Why utilize social media as
a hospice and palliative
nurse?
Participate in discussions on the
latest research and articles being
discussed in palliative care and
hospice.

15. Why utilize social media as
a hospice and palliative
nurse?
Explore opportunities

16. Why utilize social media as
a hospice and palliative
nurse?
Explore opportunities
for personal reflection,

17. Why utilize social media as
a hospice and palliative
nurse?
Explore opportunities
for personal reflection,
for self care,

18. Why utilize social media as
a hospice and palliative
nurse?
Explore opportunities
for personal reflection,
for self care,
for preventing burnout,

19. Why utilize social media as
a hospice and palliative
nurse?
Explore opportunities
for personal reflection,
for self care,
for preventing burnout,
for growth.

20. Why utilize social media as
a hospice and palliative
nurse?
Support nurses
for personal reflection,
for self care,
for preventing burnout,
for growth.

21. Why utilize social media as
a hospice and palliative
nurse?
Help the public understand
palliative care.

22. Why utilize social media as
a hospice and palliative
nurse?
Print Website Blog Print
Social
Website
Blog
Media

23. Why utilize social media as
a hospice and palliative
nurse?
Understanding Shifts in Communications
Print Website Blog Print
Social
Website
Blog
Media
One-Way
Conversational
Messaging

24. Why utilize social media as
a hospice and palliative
nurse?
improve the quality of information online.

25. finding your social rhythm

26. what does
finding your social rhythm
mean?

27. what does
finding your social rhythm
mean?
Finding your rhythm is a
commitment.

28. what does
finding your social rhythm
mean?
Finding your rhythm is a
commitment to learning,

29. what does
finding your social rhythm
mean?
Finding your rhythm is a
commitment to learning,
an understanding that everything
will not make sense all at once,

30. what does
finding your social rhythm
mean?
Finding your rhythm is a
commitment to learning,
an understanding that everything
will not make sense all at once,
and that consistency and
producing content come with
practice.

31. finding your social rhythm
Palliative Nusing Leadership
Institute

32. finding your social rhythm
It is a procses.

33. finding your social rhythm
Focus on practicing a public
voice.

34. finding your social rhythm
The relevance of specific social
media platfomrs will varry over
time.

35. finding your social rhythm
Recognize the skills developed
may be more important than a
presence on a platform.

36. finding your social rhythm
Be patient with the process.
Commit to learning.

37. who has the Time?

38. who has the Time?
Recognize the skills developed
may be more important than a
presence on a platform.

39. who has the Time?
Recognize the skills developed
may be more important than a
Be patient with the process.
presence on a platform.

40. who has the Time?
Recognize the skills developed
you can important than a
may be more engage in
social mediaa platform.
presence on platforms.
& No, it does not have to take
up a lot more of your time.

41. LinkedIn

42. LinkedIn
Is not just for job searching.

43. LinkedIn
You approve who is connected to
you and who is not.

44. LinkedIn
You approve who is connected to
you and who is not.
Stick with connecting to people you
know.

45. LinkedIn
Stay connected with colleagues.

46. LinkedIn
Connect with people outside of
hospice and palliative care.

47. LinkedIn
Connect with people outside of
hospice and palliative care.
Build interdiciplinary trust.

48. LinkedIn
Your digital office space.

49. Twitter

50. Twitter
Is not just saying things in 140
characters.

51. Twitter
Your digital conference room.

52. Twitter
How do #hashtags work?

53. Twitter
How do #hashtags work?
#hpm

54. Twitter
How do #hashtags work?
#hpm #nursing #palliative #hospice

55. Twitter
Search for a hashtag on Twitter.
Save your favorite searches.

56. Twitter
Search for a hashtag on Twitter.
Follow suggested users for hashtags.

57. Twitter

58. Twitter

59. Twitter
Home
Where you see tweets sent by the
people you follow.

60. Twitter
@Connect
Where you see tweets where
someone includes your username in
the message.

61. Twitter
#Discover
Twitter features content based on
your intersets.

62. Twitter
Me
Where you can view the tweets you
sent.

63. Blogging

64. Blogging
Scrapbooking professional interests.

65. Blogging
•leadership development in palliative care
•moments of learning, appreciating mentors
•clarifying common misconceptions
•public health implications of palliative care

66. Blogging
•caregiver health
•interdisciplinary collaboration
•preventing compassion fatigue

67. Blogging
•clinical education and best practices
•reflecting on roles of different team members
•public policy issues (with a thoughtful and
respectful tone)

68. Blogging
•supporting colleagues and inspiring young
nurses to enter the field
•reflections on how healthcare issues are
portrayed in the local media
•reflections on how healthcare issues are
discussed in national media

69. Blogging
HIPPA Contributing Pla
Respectful Tone Platform Selection

70. Facebook

71. Facebook
tmi?

72. Facebook
Your digital living room.

73. Facebook
If you would not
Your digital living room. invite someone into
your home, do not
connect with them
on Facebook.

74. Facebook
Check your privacy settings.

75. Facebook
Re-Check your privacy settings.

76. Facebook
Choose not to share They don’t know
anything you have
what you don’t tell
privacy concerns
about. them.

77. Facebook
Like Pages
Share interesting
Facebook.com/ content.
HPNAinfo

78. Google+

79. Google+
Very public.

80. Google+
Great for amplifying blog posts.

81. Google+
Hangouts.

82. Google+
Hangouts.
Keep an eye out for professionally
engaging live broadcasts.

83. Priorities

84. who has the Time?
Social Media for Hospice and Palliative
Nurses 1 hour/month + 10minutes/day
1. LinkedIn — maintaining a profile, joining
groups, sharing blog articles
2. Contribute to the HPNA blog — set a
goal of writing a reflection post 2/year
3. Engage on the HPNA Facebook
Page every other week
4. Have an active presence on Twitter
(10 minutes per day)

85. Engage
implement
collaboration leadership
connection life-long learning
with digital media

86. HPNA Social Media Guide for
Hospice & Palliative Nurses
Renee Berry @rfberry
Click Here Download the Guide