Talk I gave at the Lean Startup Machine on 12.1.2012

1. Sharethrough’s
Lean Startup Journey

3. What is Sharethrough?

4. What is Sharethrough?
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5. What is Sharethrough?

6. What is Sharethrough?

7. What is Sharethrough?

8. What is Sharethrough?

9. Revenue What is Sharethrough?
2008 2009 2010 2011 2012

10. What is Sharethrough?
70
52
Headcount
Revenue
28
8 6
3
2008 2009 2010 2011 2012

11. Sharethrough’s Journey

12. Proof via MVP’s
Startup Milestones
30 60 90 120 240 360
Time in Days
* Dates and Milestones are Illustrative

13. Proof via MVP’s
Startup Milestones
Quick n’ Dirty
MVP’s
30 60 90 120 240 360
Time in Days
* Dates and Milestones are Illustrative

14. Proof via MVP’s
Startup Milestones
Quick n’ Dirty
MVP’s
Quick n’ Dirty
Customers
30 60 90 120 240 360
Time in Days
* Dates and Milestones are Illustrative

15. Proof via MVP’s
Close first round of fundraising!
Startup Milestones
Quick n’ Dirty
MVP’s
Quick n’ Dirty
Customers
30 60 90 120 240 360
Time in Days
* Dates and Milestones are Illustrative

16. Proof via MVP’s
Close first round of fundraising!
Startup Milestones
Quick n’ Dirty
MVP’s So, now what??
Quick n’ Dirty
Customers
30 60 90 120 240 360
Time in Days
* Dates and Milestones are Illustrative

17. Proof via MVP’s
Close first round of fundraising!
Startup Milestones
Quick n’ Dirty
MVP’s TechCrunch Launch!
Quick n’ Dirty
Customers
30 60 90 120 240 360
Time in Days
* Dates and Milestones are Illustrative

18. Proof via MVP’s
Close first round of fundraising!
Startup Milestones
Quick n’ Dirty
MVP’s TechCrunch Launch!
Quick n’ Dirty
Customers
30 60 90 120 240 360
Time in Days
* Dates and Milestones are Illustrative

19. Customer Discovery & Validation
Startup Milestones
4 20 36 38 40
Time in Months
* Dates and Milestones are Illustrative

20. Customer Discovery & Validation
Startup Milestones
You Ask For It,
We’ll Build It
4 20 36 38 40
Time in Months
* Dates and Milestones are Illustrative

21. Customer Discovery & Validation
Startup Milestones
You Ask For It,
We’ll Build It
Identify
Archetypes
4 20 36 38 40
Time in Months
* Dates and Milestones are Illustrative

22. Customer Discovery & Validation
Hire VP of Sales
Startup Milestones
You Ask For It,
We’ll Build It
Identify
Archetypes
4 20 36 38 40
Time in Months
* Dates and Milestones are Illustrative

23. Customer Discovery & Validation
Hire VP of Sales
Startup Milestones
You Ask For It, How Do We Build
We’ll Build It a Sales Org?
Identify
Archetypes
4 20 36 38 40
Time in Months
* Dates and Milestones are Illustrative

24. Focus on Product Market Fit
Startup Milestones
40 48 52 59
Time in Months
* Dates and Milestones are Illustrative

25. Focus on Product Market Fit
Startup Milestones
Repeatable Order
& Delivery Mechanisms
40 48 52 59
Time in Months
* Dates and Milestones are Illustrative

26. Focus on Product Market Fit
Startup Milestones
Repeatable Order
& Delivery Mechanisms
Uptime & Scale
Primary Concerns
40 48 52 59
Time in Months
* Dates and Milestones are Illustrative

27. Focus on Product Market Fit
Operationalize
Product & Business
Startup Milestones
Repeatable Order
& Delivery Mechanisms
Uptime & Scale
Primary Concerns
40 48 52 59
Time in Months
* Dates and Milestones are Illustrative

28. Sharethrough’s Journey
Startup Milestones
So Far
Time

29. Sharethrough’s Journey
So Far
Customer Focus on
Proof via MVP’s Discover & Validation Product Market Fit
Startup Milestones
Time
* FYI - This is an over-simplification of Lean

30. Lean Startup concepts help
codify the activities you do and
gives everyone you are working
with a shared language.

31. Thanks!
Robert Fan
@rfan
rob@sharethrough.com