A TV show produced by Telenor Pakistan to promote the youth of the nation

1. I-Champ
Way Forward 2015

2. Template
INTERNET
FOR ALL
Objective
OfPakistan
Presentation Flow
Objective
Strategy
Insight
Way forward
Activity Details

3. WINTERTemplate
INTERNET
FOR ALL
Objective
OfPakistan

4. I-Champ Reality Show
Strategy
House wifes
Workers Youth
Make it a
National
phenomenon
Associated with TP
Parents
Professional
s
Teachers
Trialofmobileinternetwithpositiveusecasesforall..

5. Benevolent intent is must!
Insight
Do’s
 Capture each participant story
 Use mobile internet as the enabler in
each round
 Help most emotional stories with
positivity at the end  so everyone
would be involved and would want
them to win
Don’t
 Come straight to the game show
 Become preachy with our message
 Make it a completely commercial show
We have studied all famous reality shows and have following insight..
Emotional involvement of audience and instant
gratification to the winner is key to success!

6. Activity Details
Telenor I-Champ Show
• 13 Episodes
• Aired in prime time with a media partner
• Each episode will start with a emotional
story about the participant of the show
• The participant will talk about how he will
use the winning amount to influence /
change lives and empower our society
• The participant will answer difficult
questions using mobile internet
• Each round will have mobile internet as
enabler, i.e
– Answer through Google in 30 sec
– Play a game on big screen with mobile as the
controller  using 3G
– Get picture of todays news paper through whats
app / snap chat in 40 sec etc
Proposed Participants
1.Survivor of APS
2.Winners of I-Champ 1
3.Parents of Arifa Karim
4.Son and Mr Edhi him self
5.Aamir khan boxer
6.Shehzad Roy
7.CEO SKMCH
8.Ansar Burney
9.CEO TCF
10.SOS village
11.Musarat Misbah
12.Khan Academy
13.Master Ayub
14.CEO PFP

7. Way Forward
1. Lock a media partner
2. Costing and budget approval
3. Production kick off
4. Airing

8. Thank You