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Advanced Copywriting for SEO

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Reynaldo Villar
Reynaldo Villar

Advanced Copywriting for SEO Presented @ Think Tank Live! 2010 Advanced SEO Workshop October 28, 2010

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Advanced Copywriting for SEO Presented @ Think Tank Live! 2010 Advanced SEO Workshop October 28, 2010 Rey Villar Search Marketing Manager Norvax/GoHealth.com
Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi 3 SEO Copywriting Goals
Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Review: Page Elements to Avoid • Frames • Ads • Content-less splash & home pages • Unnecessary directories • Javascript and forms (mostly) • Unsupported meta-tags
Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Content Structure Page size Text to code ratio Theme Unique & Original
Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi A Word About Keyword Density
Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Focus on Placement • URL • Title meta-tag (unique) • Headline • 1st Paragraph • Emphasized text • Keyword variations
Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Image Optimization Tips • Relevant images only • Title and Alt tags • Triple score for hyperlinks!
Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Problem Content • Stolen images • Stolen content • Obscenities and profanities • Racial slurs • Overlooked alt tags • Stop words and underscores • Unrelated or cloaked keywords
Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Sphinning: Just Don’t Do It! Dare to stand out with quality – and you will be rewarded.
Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Conversion Content
Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Writing Tips • Brief 1st paragraph • Short sentences • Active tense • Break up text • The magic “You”
Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Content Schedule • Frequent additions or updates • Target: 5-10 pages per week • Follow your keyword priorities • Outsource!!!
Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Special SEO Tips • Linkbait • Anchored internal links • Ping, tweet and bookmark your pages • Avoid superfluous content • Think “Instant Coffee”
Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi 3 SEO Copywriting Goals

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Advanced Copywriting for SEO

  • 1. Advanced Copywriting for SEO Presented @ Think Tank Live! 2010 Advanced SEO Workshop October 28, 2010 Rey Villar Search Marketing Manager Norvax/GoHealth.com
  • 2. Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi 3 SEO Copywriting Goals
  • 3. Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Review: Page Elements to Avoid • Frames • Ads • Content-less splash & home pages • Unnecessary directories • Javascript and forms (mostly) • Unsupported meta-tags
  • 4. Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Content Structure Page size Text to code ratio Theme Unique & Original
  • 5. Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi A Word About Keyword Density
  • 6. Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Focus on Placement • URL • Title meta-tag (unique) • Headline • 1st Paragraph • Emphasized text • Keyword variations
  • 7. Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Image Optimization Tips • Relevant images only • Title and Alt tags • Triple score for hyperlinks!
  • 8. Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Problem Content • Stolen images • Stolen content • Obscenities and profanities • Racial slurs • Overlooked alt tags • Stop words and underscores • Unrelated or cloaked keywords
  • 9. Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Sphinning: Just Don’t Do It! Dare to stand out with quality – and you will be rewarded.
  • 10. Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Conversion Content
  • 11. Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Writing Tips • Brief 1st paragraph • Short sentences • Active tense • Break up text • The magic “You”
  • 12. Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Content Schedule • Frequent additions or updates • Target: 5-10 pages per week • Follow your keyword priorities • Outsource!!!
  • 13. Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi Special SEO Tips • Linkbait • Anchored internal links • Ping, tweet and bookmark your pages • Avoid superfluous content • Think “Instant Coffee”
  • 14. Advanced SEO Copywriting Think Tank Live! SM @ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi 3 SEO Copywriting Goals