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Understanding the tourist as a consumer

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Reymarie Oohlala
Reymarie Oohlala
Weiterbildung und PersönlichkeitsentwicklungTechnologie
1 von 18
UNDERSTANDINGUNDERSTANDING THE TOURIST AS ATHE TOURIST AS A CONSUMERCONSUMER
FACTORS INFLUENCINGFACTORS INFLUENCING TOURIST MOTIVATIONSTOURIST MOTIVATIONS
APPROACHES TOAPPROACHES TO TOURIST MOTIVATIONTOURIST MOTIVATION
HEIRARCHY OF NEEDSHEIRARCHY OF NEEDS
PEARCE’S LEISUREPEARCE’S LEISURE LADDER MODELLADDER MODEL
TOURISMTOURISM SEGMENTATIONSEGMENTATION
BEHAVIORIST SEGMENTATIONBEHAVIORIST SEGMENTATION
FACTORS INFLUENCINGFACTORS INFLUENCING DECISION MAKINGDECISION MAKING
Understanding the tourist as a consumer
Understanding the tourist as a consumer

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Understanding the tourist as a consumer