Inbound marketing for construction companies

1. INBOUND MARKETING
FOR CONSTRUCTION
COMPANIES
A publication of

2. BUILD A
STRONG
FOUNDATION

3. SET GOALS
& STRATEGY

4. The primary aim of inbound marketing
is to create an awareness about the
quality and credibility of your services
thereby creating relationships: people
work with individuals and companies
they know, like and trust.

5. • What are your goals?
• What are your current marketing efforts?
• What have you tried?
• Who is your target audience?
• Where is your target audience located?
• What are their problems? What are they
looking for?

6. RESPONSIVE
WEBSITE

7. • Build Smart and Effective Website with
the right tools
• Your website is the epicenter of all
marketing activities.
• Connect marketing channels in some
way to the website in order to measure
and track the effectiveness of inbound
marketing efforts.

8. CREATE
TRAFFIC

9. By creating large amounts of helpful,
valuable information, your target audience
will be led to your website.

10. • Blogs
• Website pages
• Social media
• Press releases
• Photos
• Video

11. • Webinars
• Presentations
• Video Testimonials
• Branded Social Media Channels
• Informational Blogs

12. • Newsworthy Press Releases
• Targeted Emails and Lead Nurturing
• Project Portfolios
• EBooks and Whitepapers
• Search Engine Optimization

13. LEADS &
SALES

14. Traffic is very nice, but leads are better. So,
how is traffic turned into leads? You can
•Develop compelling offers (eBooks,
webinars, free trials, consultations)
•Design eye-catching call-to-action (CTA)
buttons
•Craft perfect landing pages (conversion
pages)

15. MEASURE YOUR
SUCCESS

16. Today, everything we do on the web can be
measured and it should be! Measurement
is the most important part of building an
ever-improving marketing program.

17. • Website visitors
• Organic visitors
• Paid visitors
• Social media visitors
• Keyword rankings
• Inbound links

18. • Search rankings
• Number leads
• Source of the leads
• Activity of the leads
• Conversion rates

19. Credits:
http://www.constructionmarketingassociation.org/blog/2014-
construction-marketing-outlook-survey-results/
https://www.flickr.com/photos/bradhoc/
https://www.flickr.com/photos/ginnerobot/
https://www.flickr.com/photos/epsos

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