Lunar Exploration in 140 Characters or Less

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Mike Fabio

Technologie News & Politik

LUNAR EXPLORATION IN 140
CHARACTERS OR LESS
Or “How the Space Geeks Learned
to Stop Worrying and Love the
Facebook”

Or “Rules? We don’t need no
steeenkin’ rules.”

Thursday, March 19, 2009

www.googlelunarxprize.org

WHAT I DO

Thursday, March 19, 2009

YOU MAY KNOW ME AS
Thursday, March 19, 2009

#1: SOCIAL MEDIA:
THE 30 SECOND VERSION

Thursday, March 19, 2009

Social Media
are technologies that allow
anyone
to communicate with
everyone
Thursday, March 19, 2009

#2: UNDERSTAND THE
LANDSCAPE

Thursday, March 19, 2009

STRATEGIZE FIRST
CHOOSE PLATFORMS LATER

Thursday, March 19, 2009

#3: PAY Facebook

ATTENTION MySpace

LinkedIn

TO THE Orkut

NUMBERS Friendster

Bebo

Space geeks might not be Hi5
who you think they are. None

0 10 20 30 40

Thursday, March 19, 2009

YOUTUBE VIEWERS
60%

50%

Female
40% 15%

30%

20% Male
85%
10%

0%
13-17 18-24 25-34 35-44 45-54 55-64 65+

Thursday, March 19, 2009

#4: STOP LOOKING AT
NUMBERS

Thursday, March 19, 2009

Think about people.

Thursday, March 19, 2009

#5: NO, REALLY, STOP ASKING
WHICH SERVICES YOU
SHOULD BE USING.
IT’S NOT IMPORTANT.

Thursday, March 19, 2009

#6: BUILD NETWORK FROM
THE INSIDE OUT

Thursday, March 19, 2009

#6: BUILD NETWORK FROM
THE INSIDE OUT

Blog

Thursday, March 19, 2009

#6: BUILD NETWORK FROM
THE INSIDE OUT
Twitter

Picasa
YouTube
Photo
Channel
Album
Blog

Google
Facebook
Maps
Apps

Thursday, March 19, 2009

#7: KNOW YOUR NICHE

Thursday, March 19, 2009

HINT: DON’T FORGET WHO
YOU ARE.

Thursday, March 19, 2009

#8: KEEP IT REAL

Thursday, March 19, 2009

#9: CONTENT, CONTENT,
CONTENT

Thursday, March 19, 2009

Every minute
Every day

Thursday, March 19, 2009

Every minute
Every day
365 days per year

Thursday, March 19, 2009

Every minute
Every day
365 days per year

13 hours of footage
is uploaded to YouTube

Thursday, March 19, 2009

18720
hours of footage per day

Thursday, March 19, 2009

6,832,800
hours of footage per year

Thursday, March 19, 2009

SOMEBODY IS WATCHING
Thursday, March 19, 2009

Space walk going smooth
OH @#%*, there goes the tool
bag
Screws loose in orbit
by @awfeck

Thursday, March 19, 2009

SPACE IS SERIOUS BUSINESS.
IT WOULD BE A SHAME NOT
TO ENJOY IT.

Thursday, March 19, 2009

IT’S ABOUT COMMUNITY

Thursday, March 19, 2009

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Lunar Exploration in 140 Characters or Less

1. LUNAR EXPLORATION IN 140 CHARACTERS OR LESS Or “How the Space Geeks Learned to Stop Worrying and Love the Facebook” Or “Rules? We don’t need no steeenkin’ rules.” Thursday, March 19, 2009

2. www.googlelunarxprize.org WHAT I DO Thursday, March 19, 2009

3. WHO I AM Thursday, March 19, 2009

4. YOU MAY KNOW ME AS Thursday, March 19, 2009

5. SO? Thursday, March 19, 2009

6. Thursday, March 19, 2009

7. Thursday, March 19, 2009

8. 10 THINGS. Thursday, March 19, 2009

9. #1: SOCIAL MEDIA: THE 30 SECOND VERSION Thursday, March 19, 2009

10. Social Media are technologies that allow anyone to communicate with everyone Thursday, March 19, 2009

11. #2: UNDERSTAND THE LANDSCAPE Thursday, March 19, 2009

12. Thursday, March 19, 2009

13. Thursday, March 19, 2009

14. Thursday, March 19, 2009

15. STOP Thursday, March 19, 2009

16. STRATEGIZE FIRST CHOOSE PLATFORMS LATER Thursday, March 19, 2009

17. FOCUS • Message • Brand • Outreach Thursday, March 19, 2009

18. #3: PAY Facebook ATTENTION MySpace LinkedIn TO THE Orkut NUMBERS Friendster Bebo Space geeks might not be Hi5 who you think they are. None 0 10 20 30 40 Thursday, March 19, 2009

19. Thursday, March 19, 2009

20. YOUTUBE VIEWERS 60% 50% Female 40% 15% 30% 20% Male 85% 10% 0% 13-17 18-24 25-34 35-44 45-54 55-64 65+ Thursday, March 19, 2009

21. #4: STOP LOOKING AT NUMBERS Thursday, March 19, 2009

22. Think about people. Thursday, March 19, 2009

23. Thursday, March 19, 2009

24. Thursday, March 19, 2009

25. #5: NO, REALLY, STOP ASKING WHICH SERVICES YOU SHOULD BE USING. IT’S NOT IMPORTANT. Thursday, March 19, 2009

26. #6: BUILD NETWORK FROM THE INSIDE OUT Thursday, March 19, 2009

27. #6: BUILD NETWORK FROM THE INSIDE OUT Blog Thursday, March 19, 2009

28. #6: BUILD NETWORK FROM THE INSIDE OUT Twitter Picasa YouTube Photo Channel Album Blog Google Facebook Maps Apps Thursday, March 19, 2009

29. #7: KNOW YOUR NICHE Thursday, March 19, 2009

30. #7: KNOW YOUR NICHE Thursday, March 19, 2009