Using social media in church
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This is the Power Point I use when I do presentations in Congregations who are interested in using social media for outreach
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Using social media in church
- 3. SOME FACTS
- 4. 6 in 10 Americans have a profile on a social network
- 5. Facebook is the Dominant Platform
- 6. Over a quarter of US social networkers, roughly 71 million people, check a social media site multiple times a day.
- 7. Just under 40% of smartphone owners regularly visit social media networks several times a day.
- 8. The average US Facebook social networker has 303 friends
- 10. •55 + Demographic is the fastest growing on social media •56 percent of internet users 50 years old or older are using Facebook.
- 11. Young people are still on Facebook mostly to connect with older relatives
- 12. People share on social media not because of “narcissism” but because they want to make a connection
- 14. We aren't here to sell ourselves or our churches. We are here to build relationships and share God’s grace. The ROI (return on investment) of digital ministry are hearts set free in the Gospel Keith Anderson
- 15. Click 2 Save: The Digital Ministry Bible by Keith Anderson, Elizabeth Drescher “People don’t want to buy what you’re selling. They want to know who you are”
- 16. Social Media Helps Us Become More, not Less Connected Why Introverts Like Social Media • Connect with people they might not in public because they avoid crowds • Interact with a lot of people in ways that are not draining • Gives an opportunity to meet someone before meeting in person so they can connect more easily once they meet • Opportunity to extend a conversation they might not in person
- 17. FACEBOOK PAGE VS. WEBSITE WEBSITE •People must come to you •Information is static •Resources FACEBOOK PAGE •You come to people •Information updated •Conversation
- 24. Twitter • Announcements • Articles • Events – make a hashtag • Tweetchats • Encourage members to tweet about church – check in, tweet what they heard in sermon
- 26. Pinterest • Ideas for Sunday School, VBS etc. • Shared boards • Altar decoration ideas • Biblical Art • Books, articles • Resources
- 29. Instagram •Tell Your Story in Pictures •Use Hashtags to promote event •Illustrate quote from sermon •Invite others to share photos illustrating a theme “Photo a Day”
- 30. Video
- 31. Video • Interview members of all ages to talk about their faith • Preview special events • Video Sermon • Visitor Welcome • Have Confirmation, Youth & Sunday School classes make video • Interview Volunteers and mentors • Skits • Talk about their favorite bible stories
- 32. Christ has no online presence but yours, No blog, no Facebook page but yours, Yours are the tweets through which love touches this world, Yours are the posts through which the Gospel is shared, Yours are the updates through which hope is revealed. Christ has no online presence but yours, No blog, no Facebook page but yours.
Hinweis der Redaktion
- Printing press new and conflicting ideas became more available. People had to decide for themselves what was believable. The answer to that is not to be absent, but to be in the mix. Throw your hat into the ring.
- Assume there are even only 20 people in your congregation on Facebook. Assume they less than average with only 100 friends. Maybe their friends are average and they do have 300 friends. Start doing the math and think of what your reach can be if you can even get some of those 20 people to post things about the church.
- Sarah Coach story
- These are all photos I have posted on Facebook. None of them are any different than things we would talk about in “real life” Don’t you talk about what you ate at the last restaurant you went to? Don’t you show your friends your nails when they get done? Your pets?
- Among all the other things people are sharing, you want them to share this
- This is not about how social media is going to get more people to come to church. I can’t promise that. I don’t know if it will. It might. I’m talking about learning how to communicate in a way people communicate now. And helping people use it to talk about their faith. It’s like a mission field. People didn’t send missionaries off to get more people to come to their church. They sent them off so people could hear the Gospel in new places.
- Ideally you want to have a webpage AND a Facebook page. A webpage takes more resources and technical knowledge to have a good one (and don’t have a webpage unless you can have a good one) So if you aren’t ready for a webpage, at least have a Facebook page. But they do serve different purposes
- I share a beautiful photograph and prayer or positive thought every morning on the Synod Facebook page.
- These prayers have tremendous reach far beyond what you can imagine. This is the power of social media to touch people far beyond your imagination.
- My friend Pastor David Hansen posts something like this every Sunday morning. People get used to it and look forward to it.
- I do a little cheerleading for preachers every Sunday morning.
- Here is an example of a simple way to engage people on your page. Don’t ask deep profound or personal questions. Ask them what kind of cookie they like. Another good question is What is your favorite hymn? It’s a good way to get engagement on your page. People see that and think you are a friendly place.
- These are all ways I ways I took photos and checked in to church. You can do this unobtrusively. You don’t have to stand up and take a photo of the pastor all the time.
- Some of my Pinterest boards
- My Lent board.
- All you need is a Smartphone to use this media.
- Meredith Gould’s Adaptation of Teresa of Avila Prayer.