TRNK is building a platform that teaches children from age 6-12 how they can build their own applications, using simple building blocks. Through step-by-step examples they build themselves and by challenging, fun and engaging assignments, they playfully learn all he concepts ands skills required to be a master application builder.

1. TRNK
Inspiring kids to be great builders of the digital world
2 Februari 2012 - Dennis Reumer - @reumerd
(c)2012 TRNK bv - @TR_NK - Confidential uder-NDA
Wednesday, September 12, 12

2. TEACH KIDS TO BUILD APPS
To contribute to the digital world
Wednesday, September 12, 12

3. NOT ONLY FOR GEEKS
But for everyone
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4. NOT ONLY FOR GEEKS
But for everyone
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5. NOT ONLY FOR GEEKS
But for everyone
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6. NOT ONLY FOR GEEKS
But for everyone
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7. NOT ONLY FOR GEEKS
But for everyone
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8. Current Project
Scrapbook
MY NAME
Level: Novice
experience Take Add Display
Camera Save
Picture Comment on Screen
Goals
Start something new
Achivements
Play Start a task Your Apps
APPLICATION BUILDER
iPad first, Other Tablets and PC
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9. ONLINE SHARING
And working together - integrated in social media
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10. DIGITAL LEGO - BLOCKS
Step-by-Step Wizard - Free Format
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11. DIGITAL LEGO - BLOCKS
Step-by-Step Wizard - Free Format
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12. DIGITAL LEGO - BLOCKS
Step-by-Step Wizard - Free Format
Wednesday, September 12, 12

13. DIGITAL LEGO - BLOCKS
Step-by-Step Wizard - Free Format
Wednesday, September 12, 12

14. DIGITAL LEGO - BLOCKS
Step-by-Step Wizard - Free Format
Wednesday, September 12, 12

15. DIGITAL LEGO - BLOCKS
Step-by-Step Wizard - Free Format
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16. 60
30
10-12 years old
8-10 years old
6-8 years old
Simple Blocks Complex blocks Starting code
PROGRESS WITH AGE
And experience
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17. 650 MILLION KIDS 6-12 YEARS
+/- 100 million becoming 6 every year
120 Million in Western countries
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18. OUR FIRST CUSTOMERS
Well educated parents with above average income
Schools with budget and room in their curricula
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19. OUR FIRST CUSTOMERS
Well educated parents with above average income
Schools with budget and room in their curricula
Wednesday, September 12, 12

20. $4.99 APP PURCHASE
$2.99 monthly - Subscription to Curriculum
OR $3.99 in-app Purchase
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21. User Numbers
6,000,000
4,500,000
3,000,000
1,500,000
0
0 6 12 18 24 30 36
IPAD USER NUMBERS
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22. MULTIPLE CHANNELS
Magazines, Fairs, Events, Retail Bookstores
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23. MULTIPLE CHANNELS
Magazines, Fairs, Events, Retail Bookstores
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24. MULTIPLE CHANNELS
Magazines, Fairs, Events, Retail Bookstores
Wednesday, September 12, 12

25. MULTIPLE CHANNELS
Magazines, Fairs, Events, Retail Bookstores
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26. MULTIPLE CHANNELS
Magazines, Fairs, Events, Retail Bookstores
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27. CURRENT PARTNER
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28. NO FUNDING YET NEEDED
secure seed money through own funds and family
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29. 2 Februari 2012 - Dennis Reumer - @reumerd
(c)2012 TRNK bv - @TR_NK - Confidential uder-NDA
Wednesday, September 12, 12