1. Need For Speed
Marketing Campaign

2. Top Gear Interview with
Aaron Paulhttps://www.youtube.com/watch?v=4OjfH_LbyHY
This interview is with Aaron Paul on top gear, the worlds most watched motoring based show,
he appears on the show to promote his new film need for speed. This is the perfect way to
promote his film as the show is aired in over 100 country's and being a show all about cars
anyone that watches the show would be interested in his film. The main audience of TopGear
are males aswell and as males are generally perceived as being more into films about fast cars
and action it is the perfect show to promote the film.
In the interview he also shows a lot of knowledge about cars and his car history which helps get
the audiences attention as it shows he did not just do the film for the money but is passionate
about cars.
Aaron Paul is also a well known Hollywood actor through appearing in breaking bad and so has
a big fan base because of that and people will go to watch the film just because he is in it. This is
called star theory.