A presentation by Pippa Kulmar from the RetailOasis Big Breakfast. Talking about the shrinking lifecycle of a business and how successful businesses are addressing change. A more to being more ethical in their operations, focusing on culture and cooperating with start-ups.

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PIPPAPippa Kulmar, Co-Director
RetailOasis
RetailOasisBigBreakfast

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inthelast15years52%of
Fortune500companies
havedisappeared
source: world economic forum

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source: world economic forum
75years 15years
1955 av. life expectancy 2015 av. life expectancy

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Steam + water
replacing man power
Electrical power to
create mass production
Electronics + IT to
automate production
Fusion of physical
and digital (IOT + AI)
MECHANICAL ELECTRICITY AUTOMATION INTELLIGENCE
fourthindustrialrevolution
18-19th century 1800s - mid 1900s mid 1900s - 2010s 2010s +

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howarebusinessesaddressingchange?
conscience culture cooperation
corporatisation commoditisation competition

6. CORPORATISATION TO CONSCIENCE

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‘I always felt that they (factory
workers) had built this but didn’t
always get what they needed (for
their family) while I felt
comfortable. We gave 10% of the
company to our employees – it
wasn’t a gift it was a right’
Hamdi Ulukaya, Founder, Chobani

8. J-crew Reformation

9. Sephora Credo

10. Congress Business

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‘If we could get every business to
adopt a problem it would solve
big things for the world.
If we don’t do things like this, we
leave it to government and the
social sector - it won’t get much
better’
Richard Branson

12. COMMODITISATION TO CULTURE

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the only thing that makes any
business different are the people
- the product, service, experience
is a result of the people. If they
like each other it will be great, if
they don’t it won’t.
That’s the only differentiator.

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US$4.85B +15.8%
sales comps
ulta beauty

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WHERE COULD WE BE?
The First Step
costco
US$129B +10.5%
sales comps

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‘Cultureisn’tanimportantthing.
Cultureistheonlything!’
Jim Sinegel, Founder Costco

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“As humans we need to sleep well,
eat well, exercise and basically
recapture our humanity – those are
the keys to succeeding in business
and life. In financial terms, the
bottom line is reliant on us all looking
after ourselves and each other”
Ariana Huffington

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"Making a small number of key decisions
well is more important than making a
large number of decisions. If you
shortchange your sleep, you might get a
couple of extra 'productive' hours, but
that productivity might be an illusion”
Jeff Bezos, Amazon

19. COMPETITION TO COOPERATION

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“In order to succeed in this next
wave of retail (aka intelligence)
you need to build a core
competency around partnership
– that comes from culture -
partnership (particularly with
start-ups ) is a key to winning in
the future”
Steven Case, Co-Founder AOL

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online marketplace
$3B in cash $70m $300m
menswear outdoor
$51m
womenswear
$50-70m
VC external
acquisitions
internal tech
innovation

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reverse logistics
resell goods
retailer a
store
market place
retailer b

23. 232323
howarebusinessesaddressingchange?
conscience culture cooperation
corporatisation commoditisation competition

24. Thank You
Level 4, 1a Rialto Lane, Manly NSW 2095 retailoasis.com@retailoasis