A client's perspective on real estate brand. I am not a REALTOR® and never have been, so this is from my cient-based perspective. Since the strength of a brand is derived from the beliefs of the marketplace, I'm speaking through that voice. "Your brand is a widely held set of beliefs and expectations about what you deliver and how you deliver it, validated by clients' experiences." Bill Leider, "Brand Delusions"

1. Your Ideal Brand
A Client’s Perspective
On Real Estate Brand
Jeff Turner | Bill Leider
@jeffturner | @billleider

2. What Is A Brand?
“Your Brand is a widely held set
of beliefs and expectations about
what you deliver and how you
deliver it, validated by clients’
experiences.” Bill Leider “Brand Delusions”

3. What Do You Deliver?
How Do You Deliver It?
How your clients answer these
questions defines your brand.

4. What I Want My
Real Estate Agent
To Deliver
UNDERSTANDING
Of my goals, my needs, my
capabilities and my limitations.

5. What I Want My
Real Estate Agent
To Deliver
PEACE OF MIND
The knowledge that my Realtor has
the skill in her/his area of expertise,
the access to other needed
resources to bring together all the
skills needed to achieve my goals
and the willingness to find those
resources and bring them on board
when needed.

6. What I Want My
Real Estate Agent
To Deliver
TRANSPARENCY
Tell me everything proactively –
the good, the bad and the ugly;
and don’t have a hidden agenda.

7. What I Want My
Real Estate Agent
To Deliver
EXPERTISE
She/he knows how to do what is
required to reach my goals and
knows how to do it as well or
better than anyone else that I
might choose.

8. What I Want My
Real Estate Agent
To Deliver
RESULTS
Not excuses, or an explanation of
mitigating circumstances, or a
discussion about unforeseen
events, or…, just results.

9. How I Want My
Real Estate Agent To
Deliver The “What”
WITH INTEGRITY
They make and keep their
commitments and they do the
right thing – every time.

10. How I Want My
Real Estate Agent To
Deliver The “What”
WITH TRUSTWORTHINESS
I can sleep nights knowing that
my situation is in their capable
hands.

11. How I Want My
Real Estate Agent To
Deliver The “What”
WITH SIMPLICITY
My transaction might be complex
beyond my ability to fully
understand it. I want my Realtor to
take the complexity and present it
to me in a clear, concise, SIMPLE
way, a way in which I can
understand it and make good
decisions about it.

12. How I Want My
Real Estate Agent To
Deliver The “What”
WITH TIMELINESS
Don’t sit on things that can be
done quickly. Under promise and
over deliver.

13. How I Want My
Real Estate Agent To
Deliver The “What”
WITH OPENNESS
Don’t make me pry things out of
you. Volunteer information freely
and honestly. Keep me informed.

14. What Do You Deliver?
How Do You Deliver It?
How your clients answer these
questions defines your brand.