Slides from a keynote presentation delivered to Social Media At The Beach in Virginia Beach, VA on Saturday, January 23, 2010.

1. Jeff Turner | President, Zeek Interactive | @respres
©2010 Zeek Interactive

2. What Is Essential Is
Invisible To The Eye
Antoine De Saint-Exupery - The Little Prince
©2010 Zeek Interactive

3. What Is Essential Is
Invisible To The Eye
Antoine De Saint-Exupery - The Little Prince
©2010 Zeek Interactive

4. Intro To Quantum Theory
Science stumbled on the fact that the
building blocks of life contain “things” that change
form as they respond to each other.
©2010 Zeek Interactive

5. Relationships
In the quantum world,
relationships are not just interesting;
to many physicists, they are all there is to reality.
Margaret Wheatley - Leadership & The New Science
©2010 Zeek Interactive

6. Values Are The
Dark Matter Of
Human Relationships
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7. From Chaos...
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8. Emerge Patterns...
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9. Values Driven.
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10. A CAS Model
Classic Complex Adaptive System
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11. CAS Simplified
Complex Adaptive Systems Simplified
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12. CAS Within CAS
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13. Personal CAS
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14. Brand CAS
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15. The Path
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16. The Focus
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17. Community
Affinity: The Holy Grail
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18. The Goal
The goal of identifying your core values is to
align your words with your behavior authentically.
It is NOT about changing your behavior.
©2010 Zeek Interactive

19. Values As Filter
Trust comes from words and actions being in alignment.
©2010 Zeek Interactive

20. Authenticity
Behavior is the truest form of communication.
Our words either confirm or contradict it.
©2010 Zeek Interactive

21. How?
Identify
Define
Explain
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22. Identify
Alone with pen and paper, ask:
“What is truly important to me”
Example:
We value ideas.
See:Your Values Are You True Brand
©2010 Zeek Interactive

23. Define
“What do I really mean?”
Example:
We place great value on ideas - all ideas from any and all
people and sources. We respect ALL ideas-and the
people who express them. We believe that there are
NO BAD IDEAS. All ideas are valuable to our process of
learning and growing. We encourage people to speak out,
to give a voice and a life to their ideas. We know that not
every idea will be implemented or acted upon. Some may
prove unworkable; others may not be used for any
number of reasons. Some may not be put into action as
given, but might serve to spark other ideas.
That is the value of every idea.
©2010 Zeek Interactive

24. Explain
“How does it get lived?”
Example:
The way to encourage and foster the continuous flow of
ideas is to value & honor their source, i.e. the people
who provide them. We are committed to accepting
ideas without judging them based on whether or
not we agree with them. That does not mean that one
must agree with every idea. But we can suspend our
judgment for a brief time in the process of embracing
and valuing another person's perspective. We can &
must do this with sincerity & respect. That is how to live
the value.
That is what we are committed to do.
We will not tolerate the dismissal of ideas.
©2010 Zeek Interactive

25. The Power
The value of clearly articulating your values
©2010 Zeek Interactive