Sustainability Insights: Learning from Business Leaders, a study commissioned by Coca-Cola Enterprises

1. LEARNING FROM
BUSINESS LEADERS:
BUILDING A BETTER
SUSTAINABILITY STRATEGY
Leadership
49%
With the Economist Intelligence Unit,
undertook research with over 300 European business
leaders to explore their views on the benefits,
drivers and barriers to adopting successful
sustainability strategies.
28%
Believe technological
innovation
will drive the success of
their sustainability
strategy over the next
three years.
Are developing more
sustainable products and
services.
Recognise sustainability as a
source of competitive
advantage.
Have periodic
board-level meetings
addressing
sustainability.
Over the next three years,
businesses say that partnerships
will be important contributors to
driving sustainability success.
Businesses successfully
harness technology to
generate new ideas.
74%
Use innovative technologies
to reduce their
environmental impact.
61%
Believe technological
innovation
will drive the success of
their sustainability
strategy in the next
three years.
27%
Work with NGOs and civil society
to address
sustainability issues.
31%
41%
21%
48%
Businesses work with
competitors to seek out
ideas for sustainability
innovation.
Technology
Innovation
Businesses turn to employees for
sustainability innovation - with 49%
seeking contributions from
suppliers, and 41% from customers.
32%
44%
Businesses believe senior
leadership will be the number
one factor in the success of
sustainability initiatives over the
next three years.
71%
Collaboration
58%
Use technology to
develop more sustainable
business models.
Believe that
technological
developments
contribute to
sustainability-related
innovations.
Download our thought leadership paper to learn more:
Sustainability insights: learning from business leaders
Successfully drive
sustainability across their
supply chains.