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Global Skills Conference March 2013
1. GLOBAL SKILLS
CONFERENCE
2013
Maximizing the Possibility
of your LinkedIn Profile
Co Presented by:
Tara Orchard John Rose CPC
Career Transition / Performance Coach Professional Recruiter | Recruiter Leader | Social Recruiter
Career-coach Canada Grand River Personnel Ltd | RaaS
2. MAXIMIZING YOUR LINKEDIN PRESENCE
LinkedIn and The Job Search Process
The Recruiters View
Using LinkedIn
3. THE SOCIAL NETWORK JOB SEARCH
Social network job searching IS Not
Looking for and applying to jobs you
find in social networks
Social Network Job Searching IS
Gathering information,
Building relationships
and actively Showcasing
your brand, knowledge, skills and value
4. LINKEDIN BENEFITS
LinkedIn enables you to
1) Efficiently Gather and Disseminate Information
2) Build and Establish Your Reputation
3) Increase your Connected Circle of Influence
4) Demonstrate your Value to others
5) Find and Be Found
Why Does It Work?
5. JOB LEAD DEVELOPMENT PROCESS
3 Components of Job Lead Development
1. Locate • Finding jobs that are
available NOW
2. • Finding jobs that may be
Cultivate available Soon
• Finding jobs that are
3. Create not available unless
YOU create them
6. 5 ACTIVITIES TO FACILITATE JOB LEADS
1. Locate • 1. Advertised Postings Now
• 2. Recruiter Connections
2. Cultivate • 3. Networking (including social) Soon
• 4 Personally Developed Jobs You
3. Create • 5. Self-Employment Developed Jobs
7. COMMON TIME ALLOTMENT
Estimated % of Job Seekers Time and Activities
% of Jobs Available Using Each Method
Locate
75%
100 Cultivate
25
80
60 Create Jobs
40 70
45 Available
30
20 20 10
Job Seekers
0 time
Job Job Job Not
Available Available Available
Soon
8. LINKEDIN SAVES TIME
• Find Openings, but also find People, Now
Locate Organizations and Information
• Relationships with People, Organizations,
Cultivate
Professional communities Soon
• Opportunities based on
Create You
research and connections
The Job You
Want
9. RE-DISTRIBUTE YOUR TIME
% of Job Seekers Time and Activities
100 Cultivate
80 Create
Locate 45
60 Jobs
30 Available
40 25
45 Job Seekers
20 25 30
0 time
Job Job Job Not
Available Available Available
Soon
LinkedIn enables this time Distribution
10. THE RECRUITERS VIEW
Presented by John Rose CPC
Professional Recruiter | Recruiter
Leader | Social Media Recruiter |
John Rose CPC | LinkedIn Specialist
14. Sections Used in Advanced Search
Keywords Section: 5 words and/or variations (Maximun 500)
Company Section: Target and Competitors
Title Section: Use variations of similar titles
23. LINKEDIN PROFILE IN 3 DIMENSIONS
Maximize Your LinkedIn Profile For 3 Purposes
Be In searches by recruiters or potential
Findable employers
Locate
Be Backup your claims with consistency,
Reliable focus and accuracy when people check
you out
Cultivate
Be
Sell your value well when people find
Impressiv
you or you find them
e Create
24. BUILDING YOUR 3 DIMENSIONS
Be Be Be
Findable Reliable Impressive
Keywords, Consistent
with Resume, Well crafted
Job Title, other Social profile,
Location, network descriptions,
Education, profiles, recommendations,
# of Industry/Job publications, blogs
Connections Needs ...
In Groups Comments Activity Stream
25. LINKEDIN BASICS
Understand your Goals and Targets
Complete a Profile Add Content
Add a Photo Join Groups
Keywords & Skills Make Connections
Get Recommendations Say and Do things
and Endorsements
26. LINKEDIN ADVANCED INGREDIENTS
1) Identity – Defining your Niche and Brand
2) Credibility - Establish Roles, Trust and Expertise
3) Connectivity – Building Effective Relationships
1) Identity – Defining your Niche and Brand
Career Focus, Purpose Personality, Style
Value, Quality, Skills, Abilities, Knowledge
27. Your Identity = Your Brand
A representation of who you are, what you can
and what you want to do
Showcased in your
Images Profile Header
Descriptions Key Words
Statements
Affiliations Activities
ARTICULATE Your FOCUS and Value
28. Your Brand is Conceptual
Facilitating Insights
to Promote Positive
Change
Infused into
Who are you? Your
What can you offer? descriptions
What do you do? What you say
What you do
30. BRANDED IDENTITY LETS YOU
Purposely For a Target
Job
Industry
Position Your
Strengths, Skills Project
Unique Contributions Client
Employer
Statements of Positioning and Targeting
Enables Social Recruitment
31. LINKEDIN ADVANCED INGREDIENTS
2) Credibility - Establish Roles, Trust and Expertise
Content Producer Content Curator Content
Facilitator
Community Leader Thought Leader Connector
3) Connectivity – Building Effective Relationships
Identifying people, groups, communities
Moving people from no ties, to weak ties to strong ties
33. Linkedin-Build Your Network
Share Information
Share Ideas
Join Group Discussions
Engage People
Connect People
Be Generous
How do you do all of this well?
34. Active and Engaged Approach
Information People
Sourcing Tool Sourcing Tool
Breadth of Depth of
Content and Content and
Relationships Relationships
Goal of the LinkedIn
To Facilitate Network Growth and Engagement
To Discover or Create Job Opportunities
35. Connectivity - Invite Connection
Be Authentic in the
connection
Review: their profile,
activity, Groups
Say Something
Specific
36. Find Professional Groups
1) Check out your
Network Connection’s
Groups
2) Search for Groups
3) Check them Out
42. Final Tips to Get Started
Relationship Building to
Facilitate Opportunities
1) Share Information
2) Offer your Ideas/Advice
3) Comment on Ideas/Information
4) Start Discussions
Be Thoughtful
5) Answer/Post Questions Be Active
6) Connect People to Other People
Be Bold
Be Patient
43. MAXIMIZE LINKEDIN
TO D AY
Thank You For Your Attention
Twitter @careerchatter
ca.linkedin.com/in/taraorchard
www.facebook.com/taraorchard.careers
Tara Orchard from Career-Coach Canada
Hinweis der Redaktion
Column 1 is the easiest as we just find a job that is posted and applyColumn 2 is often more successful in finding you the job you actually want (not as successful as column 3) and it pays off more over timeColumn 3 is the most effective way of finding the job you want because you are creating it – it also pays off in the longer run, but it involves the most time and effort because you have to leverage activities tied to all of the other job Standards and ActionsHow do those numbers work? The last two columns pay off over the long term – a culmination of activities through all phases. Although you are spending only 10% of your time in this activity it can have a pay off over time because it involves more depth and the jobs can come along at any time. The first method, once the posting closes the job essentially disappears.
Column 1 is the easiest as we just find a job that is posted and applyColumn 2 is often more successful in finding you the job you actually want (not as successful as column 3) and it pays off more over timeColumn 3 is the most effective way of finding the job you want because you are creating it – it also pays off in the longer run, but it involves the most time and effort because you have to leverage activities tied to all of the other job Standards and ActionsHow do those numbers work? The last two columns pay off over the long term – a culmination of activities through all phases. Although you are spending only 10% of your time in this activity it can have a pay off over time because it involves more depth and the jobs can come along at any time. The first method, once the posting closes the job essentially disappears.
Column 1 is the easiest as we just find a job that is posted and applyColumn 2 is often more successful in finding you the job you actually want (not as successful as column 3) and it pays off more over timeColumn 3 is the most effective way of finding the job you want because you are creating it – it also pays off in the longer run, but it involves the most time and effort because you have to leverage activities tied to all of the other job Standards and ActionsHow do those numbers work? The last two columns pay off over the long term – a culmination of activities through all phases. Although you are spending only 10% of your time in this activity it can have a pay off over time because it involves more depth and the jobs can come along at any time. The first method, once the posting closes the job essentially disappears.
Balance your time and energy with the return on your investment. All methods have value.
This moves us from Twitter to linkedin. In Linkedin you want to find people and groups so you can build your networkYour key activities will include Finding and sharing INFORMATION and IDEAsJOINING groups and discussionsActively engaging your network worksAnd Adopting an Approach of Being Generous.
With Twitter you have access to a world class virtual library, a 24 hour news channel of the latest, mostly unfiltered news and events. Not only event news but the latest news on research, breakthroughs, trends and more. Visiting Twitter can be like attending a combination neighborhood party – professional conference – with different rooms for different conversations. With Twitter you have the opportunity to narrow your focus to just the professional realmWhen you integrate twitter and Linkedin you have an opportunity to get the best of both worlds. The ability to source your twitter crowd to facilitate your Linkedin networks.
When you request a connection you HAVE to send a personal invitation. Look at their profile and say something about why you are connecting. You may know someone in common, have gone to the same school, are active in the same group – but say something specific. When they accept your invitation message them back and say thank you. You may or may not follow up with them again immediately. If you follow up immediately it can not be with a SALES PITCH. You must engage them around content and information. You must know them at least a few weeks before you request any type of leadThe exception is that if they share something in their timeline or a group that facilitates a professional or job related conversation. Keep your eyes open and learn and watch before you act.
I have talked about groups so I wanted to give you a quick idea of how to locate groups. You have your list of existing groups – which you may find by looking at the groups your contacts are in. In the search field on the right you can select groups (were people is listed) and add a term to search.
The process works the same as the last example. You share the post (after you read it) to other groups. Do not forget to ‘like’ and even comment in the time line to show your appreciation to the original source. Again these are all ways to build your network and facilitate engagement
The goal in the groups is to engage not just troll the groups for members and ask them to join your network. Have a presence in the groups commenting on others postings. The can be quick postings. I have almost always received invitations to connect more then send them because I am active in contributing. It need not be time consuming. 30-45 minutes a day 3-5 days a week is a great beginning.
You also have the option to share to groups or individualsWhen choosing to share to groups it is important that include a header that will capture attention and a comment to start a conversation. Do not just post the article – say something about it and invite comment or conversation. Even saying, I thought this was an interesting article what do you think? The best tip I found was . . . Remember you are seeking engagement not just sharing.
Now – if we follow that share into Linikedin you will see that your article appears in the group for others to read and comment on.