Presentation at Interact London 2016. No notes for the moment being.

1. Andreas @Resmini
Mapping Cross-channel Ecosystems
Interact London 2016

2. The Graduate, 1967

3. The Graduate, 1967
"Plastics."
"Exactly how do you mean?" asked Ben.
"There's a great future in plastics. Think about it"

4. Mass protest, Hong Kong -- http://chinaworker.info/en/2014/10/06/8307/

5. “Like air and water, being digital will be
noticed by its absence, not its presence.”
Nicholas Negroponte
V. Kandinsky, Composition VII, 1913

6. London from above, A. D Powell

7. digitization has blurred the distinction
between products and services

9. digitization has blurred the distinction
between digital and physical

10. Johann Sebastian Joust

11. digitization has blurred the distinction
between producers and consumers

14. BUT BRUCE ... SHUT UP!

15. people create emergent choreographies

16. “I went through my spreadsheet, collected all the
receipts and invoices, logged in, checked what was
there, added expenses, and filed my taxes”

17. experiences are unbounded

18. a perfectly bounded artifact is an
increasingly difficult proposition

19. crossmedia and
transmedia

22. BB-8 - The Verge

23. descriptive not generative

24. multichannel

26. reductionist not systemic

27. “I do not believe in things.
I believe only in their relationships.”
Georges Braque
G. Braque, Fruit dish, 1908-09

28. R. Armson, Growing Wings on the Way

29. tactical to strategic

31. BYU EDU (news.byu.edu)

33. OUIJIA BOARD, SCRIPTINGNEWS (http://www.flickr.com/photos/scriptingnews/3418293087/)

34. I do not believe in things.
I believe only in their relationships.
Georges Braque
Interfaces and interactions vary wildly.
The rules, they don’t vary much.

35. cross-channel ecosystems are semantic
constructs that straddle physical and
digital space, locations, people, devices

36. ecosystems are places

37. support complex emergent behavior

38. P. Merholz, Double diamond, (UK Design Council)

39. P. Merholz, Double diamond, (UK Design Council)

40. what before how

41. organizational pain
(pragmatical starting point)

42. people’s experience
(conceptual starting point)

43. The Office of the Future, 2015

44. “How do we make the workplace better?”

45. “What is the workplace for you?”

46. ecosystems are built using a limited
number of primary elements

47. actors, agents within the ecosystem
youtube.com

48. all sorts of agents

49. actors pursue a future desired state
alphasys.com.au

50. tasks, any activity these agents perform

51. touchpoints, individual points
of interaction in a channel

52. seams, thresholds between touchpoints
and across channels

53. channels, pervasive ecosystem-level
information layers

54. and their relationships

55. channels are design artifacts

56. pipes, containers, or fuzzy categories

57. channel
touchpoint

58. channel

59. channels

60. they might reflect the formal sectioning of
an enterprise architecture model, result
from content analysis, or emerge from the
project’s own goals

63. goals

67. individual experiences

69. linear paths

72. ecosystems are anything but linear

73. draft ecosystem

74. actors tasks touchpoints seams

78. compound ecosystem

80. EuroIA 2016 Amsterdam

81. channels

83. WHATSAPP
SKATES
BOX OFFICE
IMDB
MOVIE
NETFLIX
BUS
YELP
RESTAURANT
SMSWEBSITE
FRIEND’S
HOME
BUS
DINNER
PS4
BOARD
GAMES
PHONE
PIZZA
PLACE
WHATSAPP
SKATES
BOX OFFICE
IMDB
MOVIE
YELP
WHATSAPP
BOX OFFICE
IMDB
MOVIE
BUS
SMSWEBSITE
Simplified, touchpoints-only ecosystem map

84. movie social transport food
3

85. insights

86. cross-channel ecosystem identify a
space of opportunity for intervention

87. they do not identify an artifact that can
or should be fully designed and managed

88. channels touchpoints and seams allow to
identify bottlenecks, stragglers,
non-integrated paths thru the ecosystem

89. experiences should be seamless, but seams
should be at times visible or perceptible

90. for example when moving from a
secure to an unsecure touchpoint

91. strategic understanding of the ecosystem is
the basis of an open and pervasive IA

92. making information flow more easily
augments the capability of the system and
increases its resilience and usefulness

93. point-to-point insights can be folded into
specific business-as-usual UX interventions

94. Thank you
Andreas @Resmini

95. WHA?
(YEP)