The knockout success of Xiaomi phones in 2014 coupled with the reduced subsidies from telecom operators for smartphone buyers as result of the government's adjustments to tax policy have both significantly affected decisions of Chinese smartphone vendors when it comes to product planning and high C/P ratio marketing strategy. As a result, vendors have been rushing into launching sub-brands for their e-commerce platforms. Those sub-brands either feature same specs at lower prices, higher specs at similar prices or higher specs at lower prices, compared to their major branded products. Other than squeezing margins that have resulted from the increasing adoption of high-end panels for smartphones, the continued low-price trend remains a worry for panel makers. This report examines the impact of this low price trend on the display panel industry, especially small and medium panel sector.

1. Most up-to-date research on "The Impact of Chinese Smartphones Low-Price
Trend on Small and Medium Area Panel Industry" to its huge collection of
research reports.
The knockout success of Xiaomi phones in 2014 coupled with the reduced subsidies from
telecom operators for smartphone buyers as result of the government's adjustments to tax
policy have both significantly affected decisions of Chinese smartphone vendors when it
comes to product planning and high C/P ratio marketing strategy. As a result, vendors have
been rushing into launching sub-brands for their e-commerce platforms.
Browse Detail Report With TOC @ http://www.researchmoz.us/the-impact-of-chinese-
smartphones-low-price-trend-on-small-and-medium-area-panel-industry-report.html
Those sub-brands either feature same specs at lower prices, higher specs at similar prices
or higher specs at lower prices, compared to their major branded products. Other than
squeezing margins that have resulted from the increasing adoption of high-end panels for
smartphones, the continued low-price trend remains a worry for panel makers. This report
examines the impact of this low price trend on the display panel industry, especially small
and medium panel sector.

2. To Get Sample Copy of Report visit @ http://www.researchmoz.us/enquiry.php?
type=sample&repid=298670
Table Of Content
1.Development of the Chinese Smartphone Market
1.1 Sub-brands for e-Commerce Exert Downward Price Pressure
1.2 Resolution of Smartphones Entering the Stagnation Phase
1.3 Smartphone Ecosystem Smartens Up with Cross-platform Cooperation
2. Impacts on Panel Makers
2.1 Panal Makers Aim for Order Placement at the Cost of Profit Margins
2.2 LTPS Expansion Depends Highly on Chinese Panel Manufacturing Yields
2.3 Adjustments to Product and Customer Mix
3. Conclusion
3.1 e-Commerce Retailors Gearing Up for Smartphone Manufacturing
3.2 More Investments Needed for Technology R&D amid the Low-price Trend
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