UK Digital Trends Spring Market March 2013 Available on Researchmoz.us

Digital Trends Spring - UK - March 2013

Countries covered: United Kingdom
More than half of consumers now use a smartphone to access the internet, whilst a third have a tablet in their
home. Already this is having a significant impact on behaviour, as entertainment and commerce activities
continue to shift towards mobile. Paul Davies, Senior Technology Analyst
It appears Christmas 2012 prompted an explosion of tablet sales, as household ownership has now reached
33%, up from 24% in September 2012. Far more consumers are now using mobile devices to access the
internet, as generally consumers prefer gadgets with multiple functions, something which may be harming the
sales of more ‘specialist’ devices (such as digital cameras and eReaders).
The introduction of 4G may not be a sole driver in prompting the purchasing of new mobile products in the
short term, but those who do use this service will use far more data as they download and stream more content
whilst on the go.
This report examines the trends in consumer technology and digital media in the UK. This is the first report in
2013’s Digital Trends series, which looks at changes in device ownership and usage over the past three
months. Data from Mintel’s consumer research also show the products that people are looking to
purchase over the coming months, and the analysis looks at what is sparking the growth, or causing the
decline, of sales of devices.

introduction
definition
abbreviations

executive Summary
consumer Technology Products
figure 1: Household/personal Ownership Of Consumer Technology Products, September 2012 And January
2013
figure 2: Personal Ownership Of Mobile Phones, September 2012 And January 2013
figure 3: Plans For Purchase Or Upgrade Of Consumer Technology Products In The Next Three Months,
september 2012 And January 2013
internet Usage
devices Used To Access The Internet
figure 4: Devices Used To Access The Internet In The Last Three Months, January 2013 And Percentagepoint
change Between September 2012 And January 2013
figure 5: Repertoire Of Methods Used To Access The Internet In The Last Three Months, By Age, January
2013 .. 15


online Activities
figure 6: Online Activities Performed In The Past Three Months, January 2013 And Percentage Point Change
between September 2012 And January 2013
attitudes Towards Technology Products
figure 7: Attitudes Towards Technology Products, January 2013
european Comparisons
household Ownership Of Technology Products
figure 8: Household Ownership Of Consumer Technology Products In France, Germany, Italy, Spain And
the Uk, January 2013
mobiles Phones
figure 9: Personal Ownership Of Mobile Phones In France, Germany, Italy, Spain And The Uk, January 2013
. 19
computers And Ereaders
figure 10: Household Ownership Of Computers And Ereaders In France, Germany, Italy, Spain And The Uk,
january 2013
figure 11: Devices Used To Access The Internet In The Last Three Months In France, Germany, Italy, Spain
and The Uk, January 2013
what We Think

consumer Technology Products
key Points
ownership Patterns Of Consumer Technology Products
figure 12: Household/personal Ownership Of Consumer Technology Products, September 2012 And
january 2013
planned Purchase Or Upgrade Of Consumer Technology Products
figure 13: Plans For Purchase Or Upgrade Of Consumer Technology Products In The Next Three Months,
televisions
ownership Patterns
figure 14: Household Ownership Of Television Sets, September 2012 And January 2013
figure 15: Lg 84” Ultra Hd Television, Model 84lm960v, Launched In November 2012
figure 16: Household Ownership Of Hd Tvs, Smart Tvs And 3dtvs, By Age, January 2013
talkers And Techies Most Likely To Own Smart And 3d Tvs
figure 17: Selected Attitudes Towards Technology, By Smart Tv And 3dtv Ownership, January 2013
plans For Purchase Or Upgrade
figure 18: Plans For Purchase Or Upgrade Of Television Sets In The Next Three Months, September 2012
And
january 2013
is 2013 Finally Going To Be The Year Of Smart Tv?
figure 19: Lg Google Tv, Model Ga7900 With Magic Remote, Launched At Ces January 2013
figure 20: Plans To Purchase Any Television In The Next Three Months, By Age, January 2013


home Entertainment
figure 21: Household Ownership Of Home Entertainment Devices, September 2012 And January 2013
figure 22: Sony S5100 3d Blu-ray Player, Unveiled At Ces January 2013
figure 23: Sonos Playbar, Launched March 2013
figure 24: Sony Bravia X9000a Series 4k Tv, Unveiled At Ces January 2013
ownership Patterns
figure 25: Household Ownership Of Computers And Ereaders, September 2012 And January 2013
figure 26: Household Ownership Of Computers, By Form Factors, January 2013
figure 27: The Ipad Mini, Launched In November 2012
tablets And Ereaders – Companions Or Competitors?
figure 28: Household Ownership Of Tablet Computers And Ereaders, January 2013
demographic Ownership Patterns
women More Likely To Own Laptops And Ereaders
figure 29: Household Ownership Of Computers And Ereaders, By Gender, January 2013
desktop Ownership Dependent On Level Of Income
figure 30: Household Ownership Of Laptop/netbook And Desktop Computers, By Gross Annual Household
income, January 2013
older Consumers Hang On To Desktops
figure 31: Household Ownership Of Laptop/netbook And Desktop Computers, By Age, January 2013
almost Two Fifths Of Under-45s Have A Tablet
figure 32: Household Ownership Of Tablets And Ereaders, By Age, January 2013
tablet And Ereader Ownership Hugely Reliant On Wealth
figure 33: Household Ownership Of Tablets And Ereaders, By Gross Annual Household Income, January
2013
figure 34: Plans For Purchase Or Upgrade Of Computers And Ereaders In The Next Three Months,
figure 35: Lenovo Thinkpad 2 ‘hybrid’ Tablet (detachable Keyboard Not Shown)
figure 36: Microsoft Surface ‘hybrid’ Tablet With Detachable Keyboard And Stylus
figure 37: Sony Vaio T15 Ultrabook
demographic Patterns In Intended Purchases
younger Consumers Still Keen To Buy Laptops
figure 38: Plans For Purchase Or Upgrade Of Computers In The Next Three Months, By Age, January 2013
a Fifth Of Parents Plan To Purchase A Tablet
figure 39: Plans For Purchase Or Upgrade Of Computers In The Next Three Months, By Parents, January
2013 .. 42
gaming Consoles
ownership Patterns
figure 40: Household Ownership Of Video Games Consoles, September 2012 And January 2013
figure 41: Household Ownership Of Video Games Consoles, By Gender, January 2013
figure 42: Household Ownership Of Video Games Consoles, By Age, January 2013


figure 43: Plans For Purchase Or Upgrade Of Video Games Consoles In The Next Three Months, September
2012 And January 2013
mobile Phones
ownership Patterns
figure 44: Personal Ownership Of Mobile Phones, September 2012 And January 2013
figure 45: Personal Ownership Of Mobile Phones, By Phone Type, January 2013
figure 46: Personal Ownership Of Mobile Phones, By Age, January 2013
figure 47: Personal Ownership Of Mobile Phones, By Gross Annual Household Income, January 2013
figure 48: Plans For Purchase Or Upgrade Of Mobile Phones In The Next Three Months, By Age, January
2013 .. 49
figure 49: Iphone 5, Launched September 2012
figure 50: Google Nexus 4, Manufactured By Lg, Launched November 2012
news, Trends And Analyses
is 2013 Going To Be The Year Of ‘wearable Technology’?
figure 51: Demonstration Of Sony Walkman Sports Mp3 Player, Unveiled At Ces January 2013
figure 52: The Pebble Watch
digital Content Becomes Billion-pound Industry
dual-screening: Allowing Interaction And Personalised Viewing

internet Usage
key Points
internet Penetration
figure 53: Proportion Of Uk Adults Who Have Ever Accessed The Internet, Q4 2012
figure 54: Devices Used To Access The Internet In The Last Three Months, January 2013 And
Percentagepoint
accessing The Internet With Mobile Devices
figure 55: Smartphone Owners And Using Smartphones To Access Internet, By Age, January 2013
figure 56: Tablet Owners And Using Tablets To Access Internet, By Age, January 2013
young And Wealthy Use More Devices To Access The Internet
figure 57: Repertoire Of Methods Used To Access The Internet In The Last Three Months, By Age,
january 2013
figure 58: Repertoire Of Methods Used To Access The Internet In The Last Three Months, By Gross Annual
household Income, January 2013
online Activities
key Points
online Activities Performed
on Any Device
figure 59: Online Activities Performed In The Past Three Months, January 2013 And Percentage-point


on A Computer
figure 60: Online Activities Performed In The Past Three Months On A Computer, January 2013 And
percentage-point Change Between September 2012 And January 2013
on A Smartphone
figure 61: Online Activities Performed In The Past Three Months On A Smartphone, January 2013 And
percentage-point Change Between September 2012 And January 2013
on A Tablet
figure 62: Online Activities Performed In The Past Three Months On A Tablet, January 2013 And
Percentagepoint
social And Sharing Activities
variations By Device
figure 63: Social And Sharing Online Activities Performed In The Past Three Months, By Device, January
2013 .. 66
figure 64: Facetime On The Macbook Air And Iphone 4s
figure 65: Google Hangouts On An Android Tablet
variations By Gender
figure 66: Social And Sharing Online Activities Performed In The Past Three Months, By Gender,
january 2013
variations By Age
figure 67: Social And Sharing Online Activities Performed In The Past Three Months, By Age, January 2013
variations By Region
figure 68: Social And Sharing Online Activities Performed In The Past Three Months, By Region,
january 2013
the Quest For Information
figure 69: Information-finding Activities Performed Online In The Past Three Months, By Device,
january 2013
figure 70: Information-finding Activities Performed Online In The Past Three Months, By Gender,
january 2013
variations By Age
figure 71: Information-finding Activities Performed Online In The Past Three Months, By Age, January 2013
figure 72: Information-finding Activities Performed Online In The Past Three Months, By Region,
january 2013
online Shopping
figure 73: Online Shopping Activities Performed In The Past Three Months, By Device, January 2013
figure 74: Online Shopping Activities Performed In The Past Three Months, By Gender, January 2013
variations By Age
figure 75: Online Shopping Activities Performed In The Past Three Months, By Age, January 2013


figure 76: Online Shopping Activities Performed In The Past Three Months, By Region, January 2013
online Entertainment
figure 77: Online Entertainment Activities Performed In The Past Three Months, By Device, January 2013
figure 78: Last.fm App, Accessed Via The Spotify Platform
figure 79: Shazam Application With Links To Spotify, Shown On The Iphone 4s And Htc Legend Handsets
figure 80: Online Entertainment Activities Performed In The Past Three Months, By Gender, January 2013
variations By Age
figure 81: Online Entertainment Activities Performed In The Past Three Months, By Age, January 2013
figure 82: Online Entertainment Activities Performed In The Past Three Months, By Region, January 2013

attitudes Towards Technology Products
key Points
more Consumers Spend Time Researching Technology Products
figure 84: Attitudes Towards Technology Products (any Agree), April 2012 And January 2013

european Comparisons
ownership Of Consumer Technology Products
figure 85: Household Ownership Of Consumer Technology Products In France, Germany, Italy, Spain And
the Uk, January 2013
televisions
figure 86: Household Ownership Of Television Sets In France, Germany, Italy, Spain And The Uk, January
2013
home Entertainment Systems
figure 87: Household Ownership Of Home Entertainment Systems In France, Germany, Italy, Spain And The
uk, January 2013
figure 88: Household Ownership Of Computers And Ereaders In France, Germany, Italy, Spain And The
uk, January 2013
mobile Phones
figure 89: Personal Ownership Of Mobile Phones In France, Germany, Italy, Spain And The Uk, January
2013
other Portable Devices
figure 90: Personal Ownership Of Digital Cameras And Sat-nav Devices In France, Germany, Italy, Spain
figure 91: Devices Used To Access The Internet In The Last Three Months In France, Germany, Italy, Spain



appendix – Consumer Technology Products
figure 92: Technology Products Have In Household, January 2013
figure 93: Most Popular Technology Products Have In Household, By Demographics, January 2013
figure 94: Next Most Popular Technology Products Have In Household, By Demographics, January 2013
figure 95: Other Technology Products Have In Household, By Demographics, January 2013
figure 96: Technology Products Personally Owned, January 2013
figure 97: Technology Products Personally Owned, By Demographics, January 2013
figure 98: Technology Products Plan To Buy/upgrade In The Next Three Months, January 2013
figure 99: Most Popular Technology Products Plan To Buy/upgrade In The Next Three Months, By
demographics, January 2013
figure 100: Next Most Popular Technology Products Plan To Buy/upgrade In The Next Three Months, By
figure 101: Other Technology Products Plan To Buy/upgrade In The Next Three Months, By Demographics,
january 2013
figure 102: Video Game Consoles Have In Household And/or Plan To Buy/upgrade In The Next Three
Months,
january 013
figure 103: Most Popular Video Game Consoles Have In Household In The Next Three Months, By
figure 104: Next Most Popular Video Game Consoles Have In Household In The Next Three Months, By
figure 105: Next Most Popular Video Game Consoles Plan To Buy/upgrade In The Next Three Months, By

appendix – Internet Usage
figure 106: Methods Of Accessing The Internet, January 2013
figure 107: Methods Of Accessing The Internet, By Demographics, January 2013
figure 108: Repertoire For Methods Of Accessing The Internet, January 2013
figure 109: Repertoire For Methods Of Accessing The Internet, By Demographics, January 2013
figure 110: Methods Of Accessing The Internet, By Repertoire For Methods Of Accessing The Internet,
january 2013

appendix – Online Activities
figure 111: Online Activities Done In The Last Three Months, January 2013
figure 112: Online Activities Done On Any Device In The Last Three Months, By Demographics, January
2013.. 128
2013.. 130


2013.. 133
2013.. 135
2013.. 137
figure 117: Online Activities Done On A Computer In The Last Three Months, By Demographics, January
2013 . 140
2013 . 142
2013 . 145
2013 . 147
2013 . 149
figure 122: Online Activities Done On A Tablet In The Last Three Months, By Demographics, January 2013
figure 126: Online Activities Done On A Smartphone In The Last Three Months, By Demographics,
january 2013
figure 127: Online Activities Done On A Smartphone In The Last Three Months, By Demographics,
january 2013
figure 128: Online Activities Done On A Smartphone In The Last Three Months, By Demographics, January
2013

appendix – Attitudes Towards Technology Products
figure 130: Most Popular Attitudes Towards Technology Products (any Agree), By Demographics, January
2013
figure 131: Next Most Popular Attitudes Towards Technology Products (any Agree), By Demographics,
january 2013
figure 132: Technology Products Have In Household, By Most Popular Attitudes Towards Technology
products, January 2013
figure 133: Technology Products Have In Household, By Next Most Popular Attitudes Towards Technology
figure 134: Technology Products Have In Household, By Other Attitudes Towards Technology Products,
january 2013
figure 135: Technology Products Personally Owned, By Most Popular Attitudes Towards Technology
figure 136: Technology Products Personally Owned, By Next Most Popular Attitudes Towards Technology


figure 137: Technology Products Plan To Buy/upgrade In The Next Three Months, By Most Popular
Attitudes
towards Technology Products, January 2013
figure 138: Technology Products Plan To Buy/upgrade In The Next Three Months, By Next Most Popular
attitudes Towards Technology Products, January 2013

appendix – European Comparisons – Technology Ownership
figure 139: Technology Products Owned By Household/personally Owned, By Country, January 2013
figure 140: Technology Products Owned By Household/personally Owned, By Country, January 2013
figure 141: Most Popular Technology Products Owned By Household/personally Owned, By Demographics,
january 2013
figure 142: Next Most Popular Technology Products Owned By Household/personally Owned, By
figure 143: Other Technology Products Owned By Household/personally Owned, By Demographics, January
2013
france, January 2013
demographics, France, January 2013
figure 146: Other Technology Products Owned By Household/personally Owned, By Demographics, France,
january 2013
germany, January 2013
demographics, Germany, January 2013
figure 149: Other Technology Products Owned By Household/personally Owned, By Demographics,
germany, January 2013
italy, January 2013
demographics, Italy, January 2013
figure 152: Other Technology Products Owned By Household/personally Owned, By Demographics, Italy,
january 2013
spain, January 2013
demographics, Spain, January 2013
figure 155: Other Technology Products Owned By Household/personally Owned, By Demographics, Spain,
january 2013
figure 156: Technology Products Owned By Household/personally Owned, By Demographics,
january 2013


figure 157: Technology Products Owned By Household/personally Owned, By Demographics, France,
january 2013
figure 158: Technology Products Owned By Household/personally Owned, By Demographics, Germany,
january 2013
figure 159: Technology Products Owned By Household/personally Owned, By Demographics, Italy,
january 2013
figure 160: Technology Products Owned By Household/personally Owned, By Demographics, Spain,
january 2013

appendix – European Comparisons – Internet Usage
figure 161: Internet Access, By Country, January 2013
figure 162: Most Popular Internet Access, By Demographics, January 2013
figure 163: Next Most Popular Internet Access, By Demographics, January 2013
figure 164: Internet Access, By Demographics, France, January 2013
figure 165: Internet Access, By Demographics, Germany, January 2013
figure 166: Internet Access, By Demographics, Italy, January 2013
figure 167: Internet Access, By Demographics, Spain, January 2013

uk Research Methodology
consumer Research
sampling And Weighting
definitions
qualitative Research
trade Research
informal
formal
desk Research
statistical Forecasting
european Research Methodology

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UK Digital Trends Spring Market March 2013 Available on Researchmoz.us

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UK Digital Trends Spring Market March 2013 Available on Researchmoz.us