Tet Monitor 2012

1. 2012 – January (F)
I believe my total family income will increase in the next 6 months
(% of N= 11,509 aged 15-64 yrs, HCMC and Hanoi)
Year 2009 Year 2011
37 38
36 36
35 35
33 33
32 31 32 31
29 29
28 27
27
26 25
24
21
20
15-24 25-34 35-49 50-64 Male Female A B C D E
years years years years
1

2. 2012 – February (F)
Bank account ownership
(% of N = 11,509 aged 15-64 yrs, HCMC and Hanoi)
2008 2011
58
53
48
46
41
39 38 39 37
37
35
31
29 29 29
27 27 27
19 19 19
9
15-24 25-34 35-49 50-64 Male Female A B C D E
years years years years
2

3. 2012 – February (FP)
Urban household Socio Economic Class
(% of N=11,509 aged 15-64 yrs, HCMC and Hanoi)
100%
9
13
90% Approx. household
monthly income
80% 24
22
70%
E (Less than US$150)
60%
D (US$150 - US$299)
26 31
50%
C (US$300 - US$499)
40%
30% B (US$500 - US$999)
28 25
20%
A (US$1,000+)
10%
11 11
0%
HCMC Hanoi
3

4. 2012 – March (F) Internet Activities Via Mobile Phone
(% of n=1,297 mobile internet users, aged 15-64 yrs, 12 Centres)
Instant messaging e.g. Blackberry 20
41
messenger, yahoo, msn) 49
Downloading applications (e.g. smart 21 35-49
29
phone apps) 36
25-34
13
Visiting online shopping sites 15
10 15-24
5
Playing online games 9
7
11
Visiting a social network 30
42
17
Downloading or uploading pictures 28
27
16
Listening to music 32
26
86
Use for news 82
70
44
Use a search site 68
70
32
Sending e-mail (not SMS) 35
21
4

5. 2012 – March (FP)
Access Internet from My Mobile Phone
(% of n=3,376 internet users aged 15-64 yrs, 12 Centres)
47
41
39
37
35
34
24
8
Male Female HCM Hanoi 15-24 25-34 35-49 50-64

6. 2012 – April (F)
Technology and Me
(% of N=1,067 15-64 yrs, HCMC and Hanoi)
73
Male Female 15-24 25-34 35-49 50-64
57
55
51
45
41
32
29 28 28
24
19 19
15 15
12 13
11
9 9
4 5 4 4
Technology is indispensable to I don't need to use technology a I'm not comfortable using new We rely too much on technology
me. lot in my life. technology. already.

7. 2012 – April (FP) Tale of two cities…
(% of N=1,067 aged 15-64 yrs, HCMC and Hanoi)
HCMC Hanoi
83
80
73 73
27 27
20
17
Men have more career Equal opportunities for both Job security is more Excitement and stimulation
opportunities than women. genders. important. are more important.
7

8. 2012 – May (F)
ATM card ownership
(% of N = 2,480 bank account holders aged 15-64 yrs, HCMC and Hanoi)
ATM card 2008 ATM card 2011
92
86 84
81 80 80 79
76
72 74 74
71
66 67
63 65
60
58
52 52 54
44
15-24 25-34 35-49 50-64 Male Female A B C D E
years years years years
8

9. 2012 – May (FP)
Personal loans
(% of N = 574 people with loans aged 15-64 yrs, HCMC and Hanoi)
Personal loans 2008 Personal loans 2011
62
53
50
47
45 44 45
43 44 43
33
21 22
15 16
14 13
11
8 8 8
3
15-24 25-34 35-49 50-64 Male Female A B C D E
years years years years
9

10. 2012 – June (F)
Destinations for holidays
(% of N = 1,072 aged 15-64 yrs, HCMC and Hanoi)
Vietnam Overseas in Asia Overseas in Europe
Overseas in America Overseas in Australia or New Zealand Overseas in South America
Overseas in Africa Overseas in Middle East
50-64 70 12 6 6 4 2
35-49 75 11 8 2 21
Age group
25-34 78 16 3 111
15-24 72 14 7 6 11
Female 71 14 8 3 31
0
Gender
Male 79 13 4 131
0
Hanoi 82 11 5 0 30
City
HCMC 71 15 7 3 3 10
10

11. 2012 – June (FP) Life attitudes…
(% of N=1,067 aged 15-64 yrs, HCMC and Hanoi)
79
I prefer to save money. 65
22
I enjoy spending money. 35
71 Female
Vietnam is being modernized too fast. 64 Male
29
Vietnam is still conservative. 36
96
Family meal is a must. 90
4
Eating out is my preferred choice. 10
87
Family is the focus of my pursuit. 74
13
Career is the focus of my pursuit. 27
60
Fashion is simply clothes. 71
40
Fashion is a way to express myself. 29
11

12. 2012 – July (F) Consideration for holidays
(% of N = 1,072 aged 15-64 yrs, HCMC & Hanoi)
Beaches & islands Highlands & mountains Rural areas & villages Cities
50-64 54 23 17 6
35-49
Age group
52 19 13 17
25-34 63 13 8 15
15-24 63 16 6 15
Female 62 12 11 15
Gender
Male 53 24 11 13
Hanoi 58 16 10 16
City
HCMC 58 18 11 13
12

13. 2012 – July (FP) Job attitudes…
(% of N=1,067 aged 15-64 yrs, HCMC & Hanoi)
Male Female
83
80
73 73
27 28
21
17
Men have more career Equal opportunities for both Job security is more Excitement and stimulation
opportunities than women. genders. important. are more important.
13

14. 2012 – August (F)
Population (millions)
100 94 96
87 89 90 90 91
90 88
80
70
43 44 46 47 48 50 56 62
60 30+ years
50
40 51% 50% 49% 48% 46% 45%
40% 36%
% under 30
30 25 25 25 24 24 23 20 19
20 15-29 years
10 19 19 19 18 18 18 17 16 0-14 years
-
2010 2011 2012 2013 2014 2015 2020 2025
Source: www.global-dem.com

15. 2012 – August (FP)
Ownership of bank savings product
(% of N = 8,552 aged 15–64 yrs, HCMC and Hanoi)
Any bank savings product 2009 Any bank savings product 2011
65
43
41
34
32 31
23 22
18
17
15
9
15-24 years 25-34 years 35-49 years 50-64 years Male Female
15

16. 2012 – September (F)
16

17. 2012 – September (FP)
Frequency using Internet on everyday basis
(% of N=11,509 aged 15-64 yrs, HCMC and Hanoi)
Everyday 2008 Everyday 2011
58
46
43
41
30 31
28
21 20
14
13
12
15-24 years 25-34 years 35-49 years 50-64 years Male Female
17

18. 2012 – October (F) Lifestyles - Different stories
(% of N =1,067 aged 15-64 yrs, HCMC and Hanoi)
29
45
I'm too busy for daily exercise.
63
59 50-64
35-49
68
66 25-34
Drinking alcohol moderately is okay.
70
15-24
53
11
6
Healthy diet is not my priority
11
9
98
94
Smoking is unhealthy
96
97
6
11
Staying up late is okay
22
33
18

19. 2012 – October (FP)

20. 2012 – November (F) My attitudes…
(% of N = 1,067 aged 15-64 yrs, HCMC and Hanoi)
35
It's okay to date while studying. 32
49
63
65
Dating while studying is not acceptable. 68
51
37 50-64
35 35-49
It might be acceptable depending on the situation. 46
66 25-34
55
15-24
65
Cohabitation before marriage is completely unacceptable. 54
35
45
9
These scenes are acceptable. 10
15
19
91
Scenes of sexual acts on movies should be limited. 90
86
81
24
I find public display of affection acceptable. 30
43
44
76
Public display of affection is unacceptable. 70
57
56
20

21. 2012 – November (FP) My attitudes…
(% of N = 1,067 aged 15-64 yrs, HCMC and Hanoi)
43
It's okay to date while studying. Female
46
Male
57
Cohabitation before marriage is completely
unacceptable. 37
90
Scenes of sexual acts on movies should be limited.
82
74
Public display of affection is unacceptable.
53
21

22. 2012 – December (F) Internet Activities Via Mobile Phone
(% of n=1,297 mobile internet users. aged 15-64 yrs, 12 Centres)
Instant messaging e.g. Blackberry 47
messenger, yahoo, msn) 40
Downloading applications (e.g. 27
smart phone apps) 36
10 Female
Visiting online shopping sites 13
Male
7
Playing online games 8
40
Visiting a social network 30
24
Downloading or uploading pictures 27
27
Listening to music 26
73
Use for news 78
68
Use a search site 64
23
Sending e-mail (not SMS) 29
22

23. 2012 – December (FP) Travel buddy
(% of N = 1,072 aged 15-64 yrs, HCMC and Hanoi)
4 4 2
7 8 9
I prefer to travel
alone
60 54 64 Family
72 77 66
Partner / spouse
8
9
9
2
7
Friends
30 10
25 23 23
18
11
Male Female 15-24 25-34 35-49 50-64
23

24. 2013
Life styles - Different stories
(% of N =1,067 aged 15-64 yrs, HCMC and Hanoi)
57
I'm too busy for daily exercise.
44
57 Female
Drinking alcohol moderately is okay.
73 Male
7
Healthy diet is not my priority
12
99
Smoking is unhealthy
92
14
Staying up late is okay
23
24