New participation technologies for youth: web 2.0, smart mobs, mobility, etc....

1. new participation technologies for youth
Web 2.0, smart mobs, mobility, etc…
CIVICWEB PANEL
The Internet and new Participation Trends
for Young People
in Turkey and abroad Dr. Özgür Uçkan
20 March 2009 Istanbul Bilgi University
Turkish Informatics Foundation (TBV)
santralistanbul, Istanbul Bilgi University

2. Youth is no longer a
demographic …it’s a
mindset
Source - http://www.flickr.com/photos/tatianacardeal/36956189/

3. Participation technologies
• Participation enabler tools
• Socio-technological tools
• ICT as an enabler
• Virtual communities
• Smart Mobs
• Usability & interaction
• Read-write web (2.0) and after…
• Information design as an action organizer
• Mobile internet
• Socio-technical networks
• …………..
Dr. Özgür Uçkan

4. Youth as the actor, ICT as the enabler
A demographic analysis might be just enough to
understand the significance of the global youth
population in the developing world. If one defines youth
as those who fall within the age range of 15 to 25 years
(following United Nations statistical principles), there are
1.2 billion young people in the world and 724 million
youth and children living on less than a $2 a day, a
significant number of whom are illiterate, unemployed
and living with HIV/AIDS. This youth population is also a
fast-growing group, especially in Africa and most
countries of the Middle East. While in Asia, young people
constitute over 61% of the world’s youth population.
Dr. Özgür Uçkan

5. Youth as the actor, ICT as the enabler
Information and Communication Technologies (ICT), are
gradually changing this rigid landscape. In this context,
ICT is not only a tool, but a medium over which social,
political and economic transformations occur.
Transformations are now global, meaning that one
change in one community resonates in another
community, which initiates a process of simultaneous
and continuous change. In this context, ICT is so
powerful that we can observe a global dimension of
analysis of social interactions, in which the medium ends
up affecting and even providing meaning to the content.
ICT is definitely an enabler of change.
Dr. Özgür Uçkan

6. Growing Up Digital
Today’s students – K through college –
represent the first generation to grow up
with technology. They have spent their
entire lives surrounded by and using
computers, videogames, digital music
players, video cams, cell phones and all
the other toys and tools of the digital
age. ..Computer games, email, the Internet,
cell phones and instant messaging are
integral parts of their lives.”
- Marc Prensky
Dr. Özgür Uçkan

7. Youth Activities Online
• Some 93% of teens use the internet, and more of them
than ever are treating it as a venue for social interaction
– a place where they can share creations, tell stories,
and interact with others.
• Nearly half (47%) of online teens have posted photos
where others can see them, and 89% of those teens who
post photos say that people comment on the images at
least quot;some of the time.”
• Content creation by teenagers continues to grow, with
64% of online teenagers ages 12 to 17 engaging in at
least one type of content creation, up from 57% of online
teens in 2004.
Source: Pew Internet & American Life Project, December 19, 2007 Dr. Özgür Uçkan

8. Dr. Özgür Uçkan

9. new paradigm arrive...
Dr. Özgür Uçkan

10. social, economic paradigm shift
• The “network effect” of ICT
• Exploitation of ICT in favor of national interests, development
of network economy, transition to knowledge economy, and the
transformation to an information society
• “Information literacy”, “knowledge culture” and ‘Information
Society’
• Mobility: anywhere, anytime, anyway…
• ICT as a “socio-technical network”
• “Social embeddedness of technology”
( Mark Warschauer, Technology and Social Inclusion: Rethinking the
Digital Divide, MIT Press)
Dr. Özgür Uçkan

11. organizational paradigm shift
• Network is, sharing… (the access, sharing and usage of
information that creates value)
• The network precludes the very concept of the center
• The network management is based on “horizontal
coordination”
• The new organizational paradigm of the “Information Age” is
decentralized, multilayered, participatory, shared network
governance, i.e. ‘e-governance’
• Social-economic-political value and impact pass through
these networks and becomes culture…
Dr. Özgür Uçkan

12. network particiption
Networks are a social coordination mechanism as an
alternative to hierarchical bureaucratic organizations or pure
interest based organizations subject to market forces.
The horizontal coordination between network structures
facilitates participation of involved parties and increases the
social benefit coefficient.
In network-like structures, the realm of social governance
based on consensus and in search of a decentralized
coordination is usually referred to as the “network
governance” or the ‘’e-governance’’.
Dr. Özgür Uçkan

13. GENERATION TRENDS
Generation Trends

14. My Media Generation
MOTIVATING FACTORS
Motivating Factors
Source – Yahoo Truly Madly Deeply Engaged Study

15. COMMUNITY
While today’s youth want to stand out and express their individuality, they also
strive to feel connected with each other (both locally and globally).
This community is created by shared experiences and constant communication
(IM, texting, Facebook).
PERSONALIZATION
Today’s youth demand control. They are used to customizing and personalizing
everything in their lives.
They demand products and services that suit their moods and want to live in an
on-demand world that they can control.
SELF-
SELF-EXPRESSION
In the hands of Gen Y, brands get articulated in more ways than the brand itself
could ever imagine. Gen Y doesn’t wait for permission to morph a brand. They
are constantly seeking ways to have their voices heard and put their stamp of
self-expression on products.
Brands can become a badge for what they stand for.

16. user revolution

18. Position of Individual Toward Media
Spectator User
Role
Behavior Passive Active
Function Consumer Producer
Location Physical Space Everywhere
Kaynak: New Paradigm Learning Corporation, 1997

21. Online media play catchup with traditional outlets
July 2006
(cc) Lynette Webb, 2006

23. 76%
of consumers don’t
believe that companies
tell the truth in
advertisements Yankelowich

26. trends: rise of the mobile internet
• Rapid improvements in connectivity
screens
• Mobile to be dominant platform for
connecting to net worldwide
• Japan: happened already (mostly surf web
through phones)
• Voice calls powered by internet
SMS/Texts - IM
• Cellphones electronic wallets banks =
main method of payment
• Citizens vote for first time in elections via
mobile phones?
Dr. Özgür Uçkan

27. trends: strides against digital divide
• Developing world joins digital ecosystem via mobile
phones
• Also become part of economy via cellphone wallet
• Mobile phones cheap broadband ubiquitous
• Illiteracy issues overcome by video audio streams
• Creates new areas of collaboration and education
Dr. Özgür Uçkan

28. trends: the rise of the virtual universe
• Virtual worlds like Second life go mainstream
• Come to fore as graphic cards broadband improve
• Potentially a visual alternative to the world wide web
• Standards: different worlds connect to each other
seamlessly
• Virtual coup d’etat by SL citizens?
• Linden Labs cedes SL to democratically elected
virtual govt
Dr. Özgür Uçkan

29. trends: information pollution overload
• Next big challenge is how to manage masses of
information
• People will complain about quot;digital fatigue“ digital
noise
• Focus on developing filters aggregators
• “Switch-offquot; holidays regularly prescribed by your
doctor
• Rise of anti-digital movements urging “get back to
basics”
• In response to clutter, a second world wide web
announced
Dr. Özgür Uçkan

30. trends: decline of the nation state?
• Govt has less influence control than ever before
• Technologies threaten existing power economic
relationships
• Also: music industry has resisted digital audio and
Napster
• But oppressive regimes clamp down on internet
• Some countries regress into dark ages
Dr. Özgür Uçkan

31. Yet then the power shifted
Anytime - Any Place - Any Way
Dr. Özgür Uçkan

32. 14,463,346 auctions
200,000,000 blogs
www.ebay.com 21 Nov 2006
Almost 4,000,000 100,000,000 videos
articles (65,000/day)
(10 languages)
1.5 million
residents
“The workers
33,347,000 profiles
should
appropriate
the means of
production”
Dr. Özgür Uçkan

34. What’s the Result?
“Today’s youth think and process information
fundamentally differently than their predecessors.”
Dr. Özgür Uçkan

35. Connecting in the Digital Age
Dr. Özgür Uçkan

36. Communicating in the Digital Age
http://www.employeeevolution.com/ http://blog.penelopetrunk.com/
http://newlycorporate.com/about/ http://www.pursuethepassion.com/
Dr. Özgür Uçkan

37. Collaborating in the Digital Age

38. Digital Literacy
(information + media) Skill set
In addition to being able to read and write youth
need :
“ social skills that have to do with collaboration
and networking. These skills build on the
foundation of traditional literacy, research skills,
technical skills and critical analysis skills which
should have been part of the school curriculum all
the long.”
-David Rheingold
Dr. Özgür Uçkan

39. digital divide: inequality base
inequality bases: three steps of digital divide:
Gender 1. Economic divide
Age
2. Usability divide
Ethnicity
Social class / status 3. Competency divide
Education / Culture
Dr. Özgür Uçkan

40. Dr. Özgür Uçkan

41. Virtual Communities
Dr. Özgür Uçkan

42. “The words community and communication have the same root.
Wherever you put a communications network, you put a community as well.
And whenever you take away that network –confiscate it, outlaw it, crash it,
raise its price beyond affordability- then you hurt that community.”
B. Strerling, The Hacker Crackdown

43. Virtual Communities
“When you think of a title for a book,
you are forced to think of something
short and evocative, like well, ‘The
Virtual Community,’ even though a
more accurate title might be: ‘People
who use computers to communicate,
form friendships that sometimes form
the basis of communities, but you
have to be careful to not mistake the
tool for the task and think that just
writing words on a screen is the
same thing as real community.’””
Howard Rheingold

44. Virtual Agora
“The most recent incarnation of the agora is neither
the shopping mall nor the closed electronic
environment, but may just be the Internet itself. The
agora does not necessarily provide a sense of place,
rather it provides a sense of passage, translation
and personal freedom. If the Internet can achieve
the right balance of interaction, leisure and
commerce it may in time develop into a genuine
community space. While it continues to mirror the
malls, theme parks and office buildings of the
Cartesian world it will never become the mythical
‘place of meeting’ described by Homer in the Iliad.”
Michael Ostwald,
“Virtual Urban Futures”, in The Cyberculture Readers,
ed. By David Bell-Barbara M. Kennedy, 2000, p. 673

45. Smart Mobs
Smart mobs emerge when communication and
computing technologies amplify human talents for
cooperation. The impacts of smart mob technology
already appear to be both beneficial and destructive,
used by some of its earliest adopters to support
democracy and by others to coordinate terrorist
attacks. The technologies that are beginning to make
smart mobs possible are mobile communication
devices and pervasive computing - inexpensive
microprocessors embedded in everyday objects and
environments. Already, governments have fallen, youth
subcultures have blossomed from Asia to Scandinavia,
new industries have been born and older industries
have launched furious counterattacks.
Howard Rheingold, SmartMobs / The Next Social Revolution, Perseus
Publishing, 2002

46. Smart Mobs
Street demonstrators in the 1999 anti-WTO
protests used dynamically updated websites, cell-
phones, and quot;swarmingquot; tactics in the quot;battle of
Seattle.quot; A million Filipinos toppled President Estrada
through public demonstrations organized through
salvos of text messages.
Howard Rheingold, SmartMobs / The Next Social Revolution, Perseus
Publishing, 2002

47. Smart Mobs
The people who make up smart mobs cooperate
in ways never before possible because they carry
devices that possess both communication and
computing capabilities. Their mobile devices connect
them with other information devices in the environment
as well as with other people's telephones. Dirt-cheap
microprocessors embedded in everything from box
tops to shoes are beginning to permeate furniture,
buildings, neighborhoods, products with invisible
intercommunicating smartifacts. When they connect
the tangible objects and places of our daily lives with
the Internet, handheld communication media mutate
into wearable remote control devices for the physical
world.
Howard Rheingold, SmartMobs / The Next Social Revolution, Perseus
Publishing, 2002

48. Social Networks

49. types of internet users

50. positioning of social networks
Dr. Özgür Uçkan

51. social network types
Dr. Özgür Uçkan

54. Web 2.0
• Read/Write, two-way, anyone can be a publisher
• Social Web
• The term “Web 2.0” defines an era; like “Dot Com”
• Search (Google, Alternative Search Engines)
• Social Networks (MySpace, Facebook, OpenSocial)
• Online Media (YouTube, Last.fm)
• Content Aggregation / Syndication (Bloglines, Google
Reader, Techmeme, Topix)
• Mashups (Google Maps, Flickr, YouTube)
Image credit: catspyjamasnz
Dr. Özgür Uçkan

55. Services, tools and resources of Web 2.0
• This new tool is being chosen to use the sharing of
information and knowledge as a way to strengthen the
networks formed by people with common interests
andsimilar needs. The possibilities offered by Web 2.0
have encouraged the important and crucial participation
of many people who are now able to express their
opinions, to make their own remarks, to criticize or even
make suggestions concerning significant issues at the
national level.
• Web 2.0 has not only enlarged the possibilities for the
citizens to act and participate but it has also created new
trends in the design of Web tools and applications.
Applications are now simple, user friendly, specific and
result inmuch more dynamic pages.
Dr. Özgür Uçkan

56. Dr. Özgür Uçkan

57. 2008 Avenue , Razorfish Digital Outlook Report

59. where we go?

60. and after…
• Web 2.0 Web3.0, 4.0, etc.
• MARC MARCML (or Memo MemoML)
• Search engine Semantic Web
• Descritives FRBR (Functional Requirements for Bibliographic Records -
http://en.wikipedia.org/wiki/FRBRoo ), Ontologies
• User accounts Avatars
• 217 millions users on neopet Myspace;
• Habbo users Facebook;
• There are more videos on CyWorld than YouTube;
• “Target” is always “younger”…
Source : FredCavazza : http://www.fredcavazza.net/2007/11/07/l%e2%80%99invasion-des-nouvelles-plateformes-
sociales/

61. Web 3.0?

62. What’s Next? (Web 3.0)
• Web Sites Become
Web Services
– “Unstructured information will give way
to structured information - paving the
road to more intelligent computing.”
(Alex Iskold, ReadWriteWeb, Mar 07)
– Examples: Amazon E-Commerce API,
del.icio.us API, Twitter API, Dapper,
Teqlo, Yahoo! Pipes (scraping
technologies)
– Pages not center of Web now, Data
Services are
– 90% of Twitter activity happens
through its API
• Intelligent Web = data is getting smarter (ref: Nova Spivack, Twine, Oct 07)
– Semantic Web
– Filters / recommendations
– Personalization
• Beyond PC - mobile, IPTV, physical world integration
Dr. Özgür Uçkan

65. two way of thinking

66. paradox: use and be used
“The fact is that a few of us saw what “We are still enthusiastic about the
was happening and we wrestled the Net, the way Walt Whitman was about
power of LSD away from CIA, and trains and the telegraph. He thought
now the power of computers away they would unite us, make us all a
from IBM, just as we rescued community. He couldn’t predict the
psychology away from the doctors and trains would go to concentration
analysts.” camps.”
Timothy Leary Andrei Codresku

67. and.. a little about Turkey…

68. Turkey
208
United States
137
China
88
Japan
60
India
49
Germany
43
Brazil
38
United Kingdom
34
South Korea
31
France
29
Italy
26
Turkey
users
Russia 25
24
Canada
22
Mexico
world’s 11st internet
Spain 19
16
Indonesia
population
15
Australia
Taiw an 14
11
Poland
11
Netherlands
Malaysia 10
10
Argentina
Dr. Özgür Uçkan

69. Turkey
66,2
US
27,2
Japan
17,5
Germany
14,4
South Korea
14,4
UK
14,3
France
9,3
Italy
8,1
Canada
7,5
Turkey
7,5
Spain
5,5
Netherlands
Mexico 4,8
broadband use
4,7
Australia
3,0
Poland
average brodband speed
Sw eden 2,6
2,5
Belgium
1Mbit/sec
2,3
Sw itzerland
Denmark 1,9
1,6
Portugal
1,5
Austria
Finland 1,5
1,4
Norw ay
Dr. Özgür Uçkan

70. Turkey
45,03%
32,09%
14,12%
6,80%
1,55% 0,39%
16-24 25-34 35-44 45-54 55-64 65-74
66% male, 34% female 52% own PC
average age (total) 26 91% own mobile phone
22% university 84% watch TV regularly (average 3hs)
68% unmarried 63% listen radio regularly (average 2hs)
45% works, 37% student Connected Internet daily average 2,5 hs.
39% english speaking Connected average 22 times to the Internet.
Dr. Özgür Uçkan

71. Dr. Özgür Uçkan

72. Turkey
• 69.6% actively use Internet
• 39.2% blogger
• 66% own his/her profile on social networks
• 48.4% share photos
• 41.2% share videos
• 93.4% watch video online
Dr. Özgür Uçkan

73. Turkey: some questions
• Turkish young people, they particapate, or
not?
• Turkish young people interested in
participation, or not?
• Turkish young people has access to participate,
or not?
• Can Internet be an alternative medium to
participate for Turkish young people?
Dr. Özgür Uçkan

74. Thank you!
Dr. Özgür Uçkan