From the conference Competence 50+ 2007 in Gothenburg, Sweden.

1. Prime Advantage & Age Alliance Presentation of Activity THE LISBON STRATEGY FOR GROWTH AND JOBS AIMS, TOGETHER WITH THE GOTHENBURG AGREEMENT TO CREATE A CLEANER, FAIRER AND MORE PROSPEROUS EUROPE. THIS WILL MEAN IMPLEMENTING NEW POLICIES AS WELL AS CHANGING OUR BEHAVIOUR AND ATTITUDES. ONE AREA IN WHICH EUROPE NEEDS TO ACT TOGETHER TO HELP ACHIEVE THESE OBJECTIVES IS THAT OF AGE AND EMPLOYMENT

3. Prime Advantage & Age Alliance Presentation of Activity 4 DIFFERENT APPROACHES AUSTRIA – Training in SME’s (make position more secure) GERMANY – Assessment, job brokering (LT unemployed) POLAND – Job coaching (45+ at risk of unemployment) UK – Mix of approaches (45+ employed or unemployed) 4 MAJOR COMMON THEMES AGE MANAGEMENT ASSESSMENT CAREER PLANNING and MANAGEMENT TRAINING Result: 4 Good Practice Guides based on experience

5. Prime Advantage & Age Alliance Presentation of Activity DETAILED UK BACKGROUND 19,000 in-commute 50,000 out-commute (41%) top SE travel-to-work ave. 32,800 economically inactive GVA/cap = 67% UK GVA/cap = 78% EU25 growth ‹SE average low wages/land values low value employment low numbers of large companies poor connectivity scarce employment land poor image major skills deficits Thames Gateway Area Key Issues

13. Prime Advantage & Age Alliance Presentation of Activity Thank you for your kind attention For more information contact: Irene Heller European Project Officer, Medway Council, Visitor Information Centre, 95 High Street, Rochester, Kent. ME1 1LX +441634 338104 or email +441634 817704