This 59-page report from Euromonitor International provides an overview of the tobacco market in Estonia from 2007-2011 with forecasts to 2016. Tobacco retail value sales increased strongly in 2011 due to rising excise rates and prices, though consumer volume remained steady. Manufacturers responded by launching premium products to boost interest. The report analyzes market sizes, company and brand shares, and distribution for cigarettes, cigars, and smoking tobacco. It also profiles the strategic directions and competitive positions of the top tobacco companies in Estonia.
1. Tobacco in Estonia
Report Details:
Published:October 2012
No. of Pages: 59
Price: Single User License – US$1900
Tobacco retail value sales increased strongly in 2011, with growth being fuelled by rising excise
rates and a consequent increase in unit prices. Despite growing prices, consumers were not
willing to change their smoking habits and volume sales remained generally the same while retail
value sales soared. Therefore, manufacturers focused on new product development and launched
several new premium products, thus increasing consumer interest in premium products. In
cigarettes, new product...
Euromonitor International''s Tobacco in Estonia report offers a comprehensive guide to the size
and shape of the market at a national level. It provides the latest retail sales data 2007-2011,
allowing you to identify the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market - be the new legislative,
distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless
Tobacco, Smoking Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.
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Major points covered in Table of Contents of this report include
TOBACCO IN ESTONIA
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Tobacco Retail Value Sales Soar
Tobacco Excise Rates Increase Significantly in 2011
Lip Cigarettes Become Mandatory
Illegal Trade Remains Significant Problem
Health Trends Shadow Future Growth Rates
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Country-specific Legislation
Minimum Legal Smoking Age
Smoking Prevalence
Table 1 Smoking Prevalence in Adult Population 2006-2011
Table 2 Number of Smokers by Gender 2006-2011
Tar Levels
Health Warnings
Advertising & Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Regulation
''reduced Harm''
Litigation
Death by Cause
Table 3 Death by Cause 2007-2011
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 4 Taxation and Duty Levies 2006-2011
Average Cigarette Pack Price Breakdown
Table 5 Average Cigarette Pack Price Breakdown: Brand Examples
Production/imports/exports
Illicit Trade in Cigarettes
Market Indicators
3. Table 6 Illicit Trade Estimate of Cigarettes by Volume 2006-2011
Market Data
Table 7 Sales of Tobacco by Category: Volume 2006-2011
Table 8 Sales of Tobacco by Category: Value 2006-2011
Table 9 Sales of Tobacco by Category: % Volume Growth 2006-2011
Table 10 Sales of Tobacco by Category: % Value Growth 2006-2011
Table 11 Forecast Sales of Tobacco by Category: Volume 2011-2016
Table 12 Forecast Sales of Tobacco by Category: Value 2011-2016
Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2011-2016
Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2011-2016
Sources
Summary 2 Research Sources
Cía Colombiana De Tabaco SA (coltabaco) in Tobacco (estonia)
Strategic Direction
Key Facts
Summary 3 Cía Colombiana de Tabaco SA: Key Facts
Summary 4 Cía Colombiana de Tabaco SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Cía Colombiana de Tabaco SA: Competitive Position 2011
Eugesta Eesti As in Tobacco (estonia)
Strategic Direction
Key Facts
Summary 6 Eugesta Eesti AS: Key Facts
Summary 7 Eugesta Eesti AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Eugesta Eesti AS: Competitive Position 2011
Philip Morris Eesti Oü in Tobacco (estonia)
Strategic Direction
Key Facts
Summary 9 Philip Morris Eesti OÜ: Key Facts
Summary 10 Philip Morris Eesti OÜ: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Philip Morris Eesti OÜ: Competitive Position 2011
Rasa Trading Company As in Tobacco (estonia)
Strategic Direction
Key Facts
4. Summary 12 Rasa Trading Company AS: Key Facts
Summary 13 Rasa Trading Company AS: Operational Indicators
Company Background
Production
Competitive Positioning
Headlines
Trends
Competitive Landscape
New Product Developments
Summary 14 Cigarettes - New Product Launches
Distribution
Prospects
Category Background
Cigarettes: Price Bands
Summary 15 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Flavour Threads and Capsule Filters:
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard Filter
Cigarettes: Filter Length
Cigarettes: Regular Vs. Slims Vs. Superslims
Cigarettes: Pack Size
Cigarettes: Pack Type
Category Data
Table 15 Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 16 Sales of Cigarettes by Tar Level: Value 2006-2011
Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 20 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 22 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2006-2011
Table 23 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2006-2011
Table 24 Sales of Cigarettes by Length: % Volume Breakdown 2006-2011
Table 25 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2011
Table 26 Sales of Cigarettes by Pack Size: % Volume Breakdown 2006-2011
Table 27 Sales of Cigarettes by Pack Type: % Volume Breakdown 2006-2011
Table 28 Cigarettes Company Shares 2007-2011
Table 29 Cigarettes Brand Shares 2008-2011
Table 30 Sales of Cigarettes by Distribution Format: % Analysis 2006-2011
Table 31 Cigarettes: Production, Imports and Exports: Total Volume 2006-2011
Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2011-2016
5. Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2011-2016
Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2011-2016
Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2011-2016
Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2011-2016
Table 37 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2011-2016
Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2011-2016
Table 39 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2011-2016
Table 40 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown
2011-2016
Table 41 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2011-2016
Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2011-
2016
Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2011-2016
Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2011-2016
Headlines
Trends
Hand-made Versus Machine Manufactured Splits
Table 45 Sales of Cigars by Handmade vs. Machine-made: % Volume/Value Breakdown 2007-
2011
Competitive Landscape
New Product Developments
Summary 16 Cigars - New Product Launches
Distribution
Prospects
Category Data
Table 46 Sales of Cigars by Category: Volume 2006-2011
Table 47 Sales of Cigars by Category: Value 2006-2011
Table 48 Sales of Cigars by Category: % Volume Growth 2006-2011
Table 49 Sales of Cigars by Category: % Value Growth 2006-2011
Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2006-
2011
Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2006-
2011
Table 52 Company Shares of Cigars Excluding Cigarillos 2007-2011
Table 53 Brand Shares of Cigars Excluding Cigarillos 2008-2011
Table 54 Company Shares of Cigarillos 2007-2011
Table 55 Brand Shares of Cigarillos 2008-2011
Table 56 Sales of Cigars by Distribution Format: % Analysis 2006-2011
Table 57 Forecast Sales of Cigars by Category: Volume 2011-2016
Table 58 Forecast Sales of Cigars by Category: Value 2011-2016
Table 59 Forecast Sales of Cigars by Category: % Volume Growth 2011-2016
Table 60 Forecast Sales of Cigars by Category: % Value Growth 2011-2016
6. Headlines
Trends
the Role and Effect of Cannabis/marijuana
Distribution
Competitive Landscape
New Product Developments
Summary 17 Smoking Tobacco - New Product Launches
Prospects
Category Data
Table 61 Sales of Smoking Tobacco by Category: Volume 2006-2011
Table 62 Sales of Smoking Tobacco by Category: Value 2006-2011
Table 63 Sales of Smoking Tobacco by Category: % Volume Growth 2006-2011
Table 64 Sales of Smoking Tobacco by Category: % Value Growth 2006-2011
Table 65 Company Shares of RYO Tobacco 2007-2011
Table 66 Brand Shares of RYO Tobacco 2008-2011
Table 67 Company Shares of Pipe Tobacco 2007-2011
Table 68 Brand Shares of Pipe Tobacco 2008-2011
Table 69 Sales of Smoking Tobacco by Distribution Format: % Analysis 2006-2011
Table 70 Forecast Sales of Smoking Tobacco by Category: Volume 2011-2016
Table 71 Forecast Sales of Smoking Tobacco by Category: Value 2011-2016
Table 72 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2011-2016
Table 73 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2011-2016
Trends
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