Led by a group of educated and more affluent urban professionals, Malaysia’s consumer habits are changing. In many cases Malaysians, particularly young Malaysians, are adopting a more Western form of overt consumerism. This shift was reflected during the review period in a number of sectors, ranging from communications to travel and tourism. These changes are expected to take hold and strengthen over the forecast period, influencing consumer demand and spending in nearly all product categories.

1. Consumer Lifestyles in Malaysia
Led by a group of educated and more affluent urban professionals, Malaysia’s consumer
habits are changing. In many cases Malaysians, particularly young Malaysians, are adopting
a more Western form of overt consumerism. This shift was reflected during the review
period in a number of sectors, ranging from communications to travel and tourism. These
changes are expected to take hold and strengthen over the forecast period, influencing
consumer demand and spending in nearly all product categories.
Buy Now: Consumer Lifestyles in Malaysia Market
Browse All: Latest Market Research Reports
Euromonitor’s Consumer Lifestyles in Malaysia report analyses factors influencing national
consumer expenditure. Consumer lifestyles reports include coverage of: population, urban
development, home ownership, household profiles, labour, income, consumer and family
expenditure, health, education, eating habits, drinking habits, shopping habits, personal
grooming, clothing, leisure habits, savings and investments, media, communication,
transport and travel and tourism. Use this report to understand the factors influencing a
nation’s lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research
reports, business reference books and online information systems. With offices in London,
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network of over 600 analysts worldwide, Euromonitor International has a unique capability
to develop reliable information resources to help drive informed strategic planning.
Table of contents :
Consumer Lifestyles in Malaysia
Euromonitor International
July 2011
List of Contents and Tables
Structure of the Report
Consumer Trends
Accelerating Urbanisation in Malaysia Influencing Consumer Expenditure
Digitalisation Reshaping the Retail Landscape in Malaysia
Tourism Strongly Influences Consumption Trends in Malaysia
New Generation of Young, Well-educated and Affluent Malaysian Consumers Makes Its Mark
Aging Population Driving Demand for Special Goods and Services
Consumer Segmentation
Babies and Infants
Kids

2. Tweenagers
Teens
Twenty-somethings
Thirty-somethings
Middle-aged Adults
Older Population
Table 1 Consumer Segmentation: 2006-2010
Table 2 Consumer Segmentation: 2011-2020
People
Population
Marital Status
Town Or Country
Table 3 Population by Age: 2006-2010
Table 4 Population by Age: 2011-2020
Table 5 Male Population by Age: 2006-2010
Table 6 Male Population by Age: 2011-2020
Table 7 Female Population by Age: 2006-2010
Table 8 Female Population by Age: 2011-2020
Table 9 Population by Ethnic Groups: 2006-2010
Table 10 Population by Ethnic Groups: 2011-2020
Table 11 Population by Marital Status: 2006-2010
Table 12 Population by Marital Status: 2011-2020
Table 13 Marriage Rates 2006-2010
Table 14 Population by Urban/Rural Location and Population Density: 2006-2010
Table 15 Population by Urban/Rural Location and Population Density: 2011-2020
Table 16 Population by Major Cities: 2006-2010
Table 17 Population by Major Cities: 2011-2020
House and Home
Households by Annual Disposable Income
Households by Number of Occupants
Single-person Households
Couples Without Children
Couples With Children
Single-parent Families
Table 18 Annual Disposable Income per Household (Current Value): 2006-2010
Table 19 Annual Disposable Income per Household (Constant Value): 2006-2010
Table 20 Annual Disposable Income per Household (Constant 2010 Value): 2011-2020
Table 21 Households by Number of Persons: 2006-2010
Table 22 Households by Number of Persons: 2011-2020
Table 23 Households by Type: 2006-2010
Table 24 Households by Type: 2011-2015
Home Ownership
Running Costs
Shopping for Household Goods
Possession of Household Durables
DIY and Gardening
Pet Ownership
Table 25 Households by Tenure: 2006-2010
Table 26 Households by Tenure: 2011-2020

3. Table 27 Households by Type of Dwelling: 2006-2010
Table 28 Households by Type of Dwelling: 2011-2015
Table 29 Running Costs: 2006-2010
Table 30 Possession of Household Durables: 2006-2010
Table 31 Possession of Household Durables: 2011-2020
Table 32 Pet Population: 2006-2010
Income
Average Income
Average Income by Age
Table 33 Annual Gross and Disposable Income (Current Value): 2006-2010
Table 34 Annual Gross and Disposable Income (Constant 2010 Value): 2006-2010
Table 35 Annual Gross and Disposable Income (Constant 2010 Value): 2011-2020
Table 36 Average Annual Gross Income by Age (Current Value): 2006-2010
Table 37 Average Annual Gross Income by Age (Constant 2010 Value): 2006-2010
Consumer Expenditure
Living Costs
Table 38 Consumer Expenditure by Broad Category (Current Value): 2006-2010
Table 39 Consumer Expenditure by Broad Category (Constant 2010 Value): 2006-2010
Table 40 Consumer Expenditure by Broad Category (Constant 2010 Value): 2011-2020
Work
Working Conditions
Commuting
Working Women
Alternative Work Options
Retirement
Unemployment
Table 41 Employed Population: 2006-2010
Table 42 Employed Population: 2011-2020
Table 43 Unemployed Population: 2006-2010
Table 44 Unemployed Population: 2011-2020
Learning
School Life
University Life
Adult Learning
Table 45 School Students: 2006-2010
Table 46 Graduates: 2006-2010
Table 47 Higher Education Students: 2006-2010
Eating (including Soft Drinks)
Shopping for Food and Drinks
Dining in
Dining Out
Café Culture
Table 48 Consumer Expenditure on Food (Current Value): 2006-2010
Table 49 Consumer Expenditure on Food (Constant 2010 Value): 2006-2010
Table 50 Consumer Expenditure on Food (Constant 2010 Value): 2011-2020
Table 51 Consumer Expenditure on Non-Alcoholic Beverages (Current Value): 2006-2010
Table 52 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2010 Value): 2006-
2010
Table 53 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2010 Value): 2011-

4. 2020
Table 54 Consumer Foodservice by Type (Current Value): 2005-2009
Table 55 Consumer Foodservice by Type (Constant 2009 Value): 2005-2009
Drinking
Drinking Habits
Shopping for Alcoholic Beverages
Table 56 Consumer Expenditure on Alcoholic Beverages and Tobacco (Current Value): 2006-
2010
Table 57 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2010
Value): 2006-2010
Table 58 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2010
Value): 2011-2020
Smoking
Smoking Habits
Shopping for Cigarettes and Tobacco
Table 59 Smoking Prevalence: 2006-2010
Personal Appearance
Shopping for Toiletries and Cosmetics
Attitudes Towards Hair and Beauty
Table 60 Expenditure on Cosmetics and Toiletries (Current Value): 2006-2010
Table 61 Expenditure on Cosmetics and Toiletries (Constant 2010 Value): 2006-2010
Fashion
Fashion Trends
Shopping for Clothes, Shoes and Luxury Goods
Table 62 Consumer Expenditure on Clothing and Footwear (Current Value): 2006-2010
Table 63 Consumer Expenditure on Clothing and Footwear (Constant 2010 Value): 2006-
2010
Table 64 Consumer Expenditure on Clothing and Footwear (Constant 2010 Value): 2011-
2020
Health and Wellness
Healthcare
Health and Well-being
Sport and Fitness
Nutrition
Home Medication and Vitamins
Table 65 Health Expenditure: 2006-2010
Table 66 Healthy Life Expectancy at Birth: 2006-2010
Table 67 Obese and Overweight Population: 2006-2010
Table 68 Consumer Expenditure on Health and Wellness (Current Value): 2006-2010
Table 69 Consumer Expenditure on Health and Wellness (Constant 2010 Value): 2006-2010
Leisure and Recreation
Staying in
Going Out
Public Holidays, Celebrations and Gift-giving Occasions
Culture
Holidays
Table 70 Household Possession of Cable TV and Satellite TV: 2006-2010
Table 71 Household Possession of Cable TV and Satellite TV: 2011-2020
Table 72 Consumer Expenditure on Package Holidays (Current Value): 2006-2010

5. Table 73 Consumer Expenditure on Package Holidays (Constant 2010 Value): 2006-2010
Table 74 Consumer Expenditure on Package Holidays (Constant 2010 Value): 2011-2020
Consumer Technology
In-home Technology
Portable Technology
E-commerce and M-commerce
Table 75 Household Possession of Broadband Internet-Enabled Computers, DVD Players and
Video Game Consoles: 2006-2010
Table 76 Household Possession of Broadband Internet-Enabled Computers, DVD Players and
Video Game Consoles: 2011-2020
Table 77 Household Possession of Mobile Telephones: 2006-2010
Table 78 Household Possession of Mobile Telephones: 2011-2020
Table 79 Internet Retailing (Current Value): 2006-2010
Table 80 Internet Retailing (Constant 2010 Value): 2006-2010
Transport
Getting Around
Air Travel
Table 81 Household Possession of Passenger Vehicles: 2006-2010
Table 82 Household Possession of Passenger Vehicles: 2011-2020
Table 83 Consumer Expenditure on Transport Services (Current Value): 2006-2010
Table 84 Consumer Expenditure on Transport Services (Constant 2010 Value): 2006-2010
Table 85 Consumer Expenditure on Transport Services (Constant 2010 Value): 2011-2020
Money
Savings
Loans and Mortgages
Credit
Table 86 Savings and Savings Ratio: 2006-2010
Table 87 Consumer Loans, Mortgages and Credit (Current Value): 2006-2010
Table 88 Consumer Loans, Mortgages and Credit (Constant 2010 Value): 2006-2010
Table 89 Financial Cards in Circulation: 2006-2010
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