1. Japan Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 100
Price: Single User License – US$6224
Product Synopsis
A detailed market research report on the Japan beer industry. Researched and published by
Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Japan beer industry, published by
Canadean. The report covers total market (on- and off-premise) and includes valuable insight and
analysis on beer market trends, brands, brewers, packaging, distribution channels, market
valuation and pricing.
What is the current market landscape and what is changing?
Despite several events affecting the consumption of beer, the market saw only a small decline in
2011
What are the key drivers behind recent market changes?
The damage caused by the Great Tohoku earthquake and tsunami, electricity saving (rolling black
outs), consumers'' reduced eating and drinking at EDA places and the beer flavored soft drinks
phenomenon all impacted upon beer consumption
What makes this report unique and essential to read?
The Japan Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Japan Beer industry. Data includes volumes from 2007 to 2011 plus
forecasts for 2012, enabling historical and current trend analysis.

2. This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles of major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing
data, including beer consumption by price segment/distribution channel and selected consumer
beer prices are also included.
Key Market Issues
The Great Tohoku Earthquake and tsunami had a major impact on the supply and demand for
beer in 2011. The production plants of the leading domestic brewers and packaging suppliers
were severely damaged causing problems with product supply
The March earthquake accelerated the shift towards drinking at home. Preparing and eating
gourmet food and drinking at home is perceived as a new type of luxurious experience for
consumers
Beer flavored soft drinks grew strongly in 2011. As producers of these beer flavoured drinks are
predominantly brewers, they position the drinks as one of beer variants to expand the ''beer''
market in Japan
Domestic beer brands, dominant for decades, were threatened by the strong growth of low priced
imported beer
Although still under developed, Private Label remains a threat to national brands. The low-price
advantage and strong branding are the main drivers for the strong growth
Key Highlights
The earthquake and tsunami in March damaged production plants of the leading domestic brewers
and packaging suppliers causing problems with product supply
The beer flavored soft drinks phenomenon also impacted upon beer consumption
Imported new genre beer is expected to remain one of the key competitors to domestic beer

3. Beer imports recorded strong growth due to low prices and meeting demands for new beers
Despite the problems caused by natural events, the big four domestic brewers continued to
dominate the beer market, driving key trends
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Major points covered in Table of Contents of this report include
Canadean Japan Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table - Population Size and Growth, 1983-2014F
Table - Economic Indicators, 2003-2013F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports

4. Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.6 - Leading Retail Groups for Beer, 2011 Trade
Table 3.7 - Leading Beer Importers, 2011
Table 3.8 - Leading Distributors/Drinks Wholesalers, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption Per Capita, Growth, 2001-2011
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011

5. Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
ASAHI BREWERIES LTD
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Asahi Breweries Ltd Full Brand List, ABV%, Pack Type
Table - - Asahi Breweries Ltd Brand Volumes, 2007-2011
KIRIN BREWERY CO LTD
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Kirin Brewery Brand List, ABV%, Pack Type
Table - Kirin Brewery Co Ltd, Japan Brand Volumes, 2007-2011
ORION BREWERIES LTD
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Orion Breweries Brand List, ABV%, Pack Type
Table - Orion Breweries Brand Volumes, 2007-2011
SAPPORO BREWERIES LTD
Ownership/Shareholders

6. Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Sapporo Breweries Full Brand List, ABV%, Pack Type
Table - Sapporo Breweries Brand Volumes, 2007-2011
SUNTORY LIQUORS LIMITED
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Suntory Full Brand List, ABV%, Pack Type
Table - Suntory Brand Volumes, 2007-2011
SMALLER BREWERS
HEINEKEN KIRIN KK
MOLSON COORS JAPAN CO
NIPPON BEER
NIHON SHUIRUI HANBAI CO
AEON CO LTD
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map
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