1. Home and Garden in India
Report Details:
Published:October 2012
No. of Pages: 43
Price: Single User License – US$1900
Home and garden products remained small in 2011 however growth was seen towards the end of
the review period. More brands presented greater choice for consumers, supporting the growing
interest in home and garden. On-going growth of per capita income of Indian middle class
consumers, combined with favourable economic conditions and rising consumer confidence in
India, also provided a strong foundation for long-term growth in this new and evolving category.
Euromonitor International''s Home and Garden in India report offers a comprehensive guide to the
size and shape of market demand at a national level. It provides the latest retail sales data
(historic date range), allowing you to identify the categories driving growth. It also identifies the
leading companies and their brands, and offers strategic analysis of key factors influencing
demand - from new product developments, consumer lifestyles, route to market and pricing
issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
HOME AND GARDEN IN INDIA
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Home and Garden Continues To Grow
Gardening in India Remains at A Nascent Stage
Organised Retailing Growth Helps Boost Supply
Influence of 100% Foreign Direct Investment in Single Brand Retailing
Premium Brands See Dynamic Growth
Private Label Increases
Rise in Urban Housing Demand To Support Future Growth
Key Trends and Developments
Economic Conditions Look Favourable
Modern Retailing Drives Home and Garden
Demographic Patterns
Premium Products Attract Aspirational Consumers
Private Label Has Strong Presence
Market Data
Table 1 Sales of Home and Garden by Category: Value 2006-2011
Table 2 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 3 Home and Garden Company Shares 2009-2011
Table 4 Home and Garden Brand Shares 2009-2011
Table 5 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Asian Paints Ltd (apl) in Home and Garden (india)
Strategic Direction
Key Facts
Summary 2 Asian Paints Ltd: Key Facts
Summary 3 Asian Paints Ltd: Operational Indicators 2010-11
Company Background
Production
Competitive Positioning
Summary 4 Asian Paints Ltd: Competitive Position 2011

3. Bombay Dyeing & Mfg Co Ltd in Home and Garden (india)
Strategic Direction
Key Facts
Summary 5 Bombay Dyeing & Manufacturing Co Ltd: Key Facts
Summary 6 Bombay Dyeing & Manufacturing Co Ltd: Operational Indicators 2008-2011
Company Background
Production
Competitive Positioning
Summary 7 Bombay Dyeing & Mfg Co Ltd: Competitive Position 2011
Godrej & Boyce Manufacturing Co Ltd in Home and Garden (india)
Strategic Direction
Key Facts
Summary 8 Godrej & Boyce Manufacturing Co Ltd: Key Facts
Summary 9 Godrej & Boyce Manufacturing Co Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 10 Godrej & Boyce Manufacturing Co Ltd: Competitive Position 2011
Hsil Ltd in Home and Garden (india)
Strategic Direction
Key Facts
Summary 11 HSIL Ltd: Key Facts
Summary 12 HSIL Ltd: Operational Indicators 2010-11
Company Background
Production
Competitive Positioning
Summary 13 HSIL Ltd: Competitive Position 2011
Ttk Prestige Ltd in Home and Garden (india)
Strategic Direction
Key Facts
Summary 14 TTK Prestige Ltd: Key Facts
Summary 15 TTK Prestige Ltd: Operational Indicators 2010-11
Company Background
Production
Summary 16 TTK Prestige Ltd: Production Statistics 2011
Competitive Positioning
Summary 17 TTK Prestige Ltd: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects

4. Category Data
Table 8 Sales of Gardening by Category: Value 2006-2011
Table 9 Sales of Gardening by Category: % Value Growth 2006-2011
Table 10 Gardening Company Shares 2009-2011
Table 11 Gardening Brand Shares 2009-2011
Table 12 Sales of Gardening by Distribution Format: % Analysis 2006-2011
Table 13 Forecast Sales of Gardening by Category: Value 2011-2016
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2006-2011
Table 16 Sales of Home Furnishings by Category: % Value Growth 2006-2011
Table 17 Home Furnishings Company Shares 2009-2011
Table 18 Home Furnishings Brand Shares 2009-2011
Table 19 Sales of Home Furnishings by Distribution Format: % Analysis 2006-2011
Table 20 Forecast Sales of Home Furnishings by Category: Value 2011-2016
Table 21 Forecast Sales of Home Furnishings by Category: % Value Growth 2011-2016
Headlines
Trends
Prospects
Category Data
Table 22 Sales of Home Improvement by Category: Value 2006-2011
Table 23 Sales of Home Improvement by Category: % Value Growth 2006-2011
Table 24 Home Improvement Company Shares 2009-2011
Table 25 Home Improvement Brand Shares 2009-2011
Table 26 Sales of Home Improvement by Distribution Format: % Analysis 2006-2011
Table 27 Forecast Sales of Home Improvement by Category: Value 2011-2016
Table 28 Forecast Sales of Home Improvement by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Homewares by Category: Value 2006-2011
Table 30 Sales of Homewares by Category: % Value Growth 2006-2011
Table 31 Homewares by Type: % Value Breakdown 2009-2011
Table 32 Homewares Company Shares 2009-2011
Table 33 Homewares Brand Shares 2009-2011
Table 34 Sales of Homewares by Distribution Format: % Analysis 2006-2011

5. Table 35 Forecast Sales of Homewares by Category: Value 2011-2016
Table 36 Forecast Sales of Homewares by Category: % Value Growth 2011-2016
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