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1. Five Factors Driving OTT Video in Emerging
Markets: Best Practices for Operators
Published: May 2013
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2. Five Factors Driving OTT Video in
Emerging Markets for Operators
Third parties like Netflix and Hulu are pushing telcos to use the Internet
rather than IPTV as a platform to provide over-the-top video services.
Emerging markets are now seeing a lot of activity. This Insider examines
the growth of OTT video, identifying five factors that can make a service
successful. Case studies on Reliance Communications, Turk Telekom,
Rostelecom, Claro and Racsa analyze how operators seek to develop
successful business models for OTT video. The Insider concludes with
some recommendations.
Introduction and Landscape
Competing with providers such as Netflix and Hulu, telcos are want to use
the Internet to provide their own over-the-top video services.
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3. Five Factors Driving OTT Video in
Emerging Markets for Operators
In emerging markets, we are seeing a lot of activity in this space. This
report examines the growth of OTT video in markets across Latin
America, Asia Pacific, Eastern Europe and the Middle East.
We identify five factors that telcos need to take into consideration when
looking at the OTT opportunity in emerging markets: content, technology,
partnerships, payments and regulations. We highlight content as the
most important factor for OTT success, and discuss what opportunities
are emerging for new OTT players to become successful content
providers. This report presents case studies on Reliance Communications,
Turk Telekom, Rostelecom, Claro and Racsa. We conclude with some
recommendations.
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4. Five Factors Driving OTT Video in
Emerging Markets for Operators
Table Of Contents
Introduction
OTT video drivers
Market detail: Case studies
Conclusions: Key findings and recommendations
Glossary
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5. Five Factors Driving OTT Video in
Emerging Markets for Operators
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