1. Consumer Electronics Market in China
Report Details:
Published:September 2012
No. of Pages:
Price: Single User License – US$1900
Discover the latest market trends and uncover sources of future market growth for the Consumer
Electronics industry in China with research from Euromonitor's team of in-country analysts.
The Consumer Electronics in China market research report includes:
•Analysis of key supply-side and demand trends
•Detailed segmentation of international and local products
•Historic volumes and values, company and brand market shares
•Five year forecasts of market trends and market growth
•Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
•What is the market size of Consumer Electronics in China?
•What is the fastest growing product category?
•What consumer electronics segments are growing the fastest?
•What are the major technology trends in new consumer electronics products?
•How has the economic downturn shaped consumer purchasing behavior when it comes to
consumer electronics?
•How has the economic downturn shaped consumer purchasing behavior when it comes to
consumer electronics?
Why buy this report?
•Gain competitive intelligence about market leaders
•Track key industry trends, opportunities and threats
•Inform your marketing, brand, strategy and market development, sales and supply functions
EXECUTIVE SUMMARY
Growth in retail sales of consumer electronics remains strong
Spurred by rising disposable income levels among Chinese consumers, the urbanisation trend and
technological innovations, China’s consumer electronics industry continued to enjoy strong value
growth, particularly in emerging products such as tablets and smartphones. With increasing
disposable incomes consumers demonstrated a greater propensity to purchase new electronics.
On the other hand, manufacturers also frequently launched high-tech products in most segments
to stimulate retail sales.

2. New technology and product innovations drive growth
New technology and product innovations contributed to the robust value growth of consumer
electronics in 2011. Led by the overwhelming popularity of Apple’s iPad as well as other tablet
products, tablets and other portable computers registered the strongest growth in 2011. Moreover,
smartphones continued to attract consumer interest, benefiting from the replacement trend as
consumers shifted from feature phones to smartphones.
Mobile phone subscriptions see robust growth in 2011
In 2011 mobile phone subscription registered soaring growth in volume terms. This was largely
attributed to the increasing number of price-attractive mobile phone subscription plans offered by
China Telecom, China Unicom and China Mobile catering to all levels of consumer demand. With
outlets widespread throughout the country, these service operators rapidly introduced their mobile
phone subscriptions in both urban and rural areas.
Positive impact of subsidy programme weakens in 2011
With the Rural Household Appliance Subsidy Programme was withdrawn from Sichuan, Henan
and Shandong provinces by the end of 2011, its stimulating impact weakened in 2011, negatively
affecting the growth of computers and televisions. With this subsidy programme to be completely
withdrawn by the end of 2012, sales of computers and televisions are expected to witness a
further slowdown in growth.
Internet retailing rapidly gains popularity
Electronics and appliances specialist retailers continued to account for the majority of consumer
electronics sales at the end of the review period. However, Internet retailing of consumer
electronics, through dedicated e-commerce vendor and websites by bricks-and-mortar retailers,
demonstrated robust growth in 2011 due to competitive pricing and convenience.
Healthy growth expected for the forecast period
Consumer electronics are expected to record onging healthy volume growth during the forecast
period, thanks to ongoing economic development, increasing disposable income level as well as
increasing demand for consumer electronics products. However, as a result of withdrawal of
subsidy programme from the end of year 2012, it is likely to see a weakened volume growth rate
over the forecast period, in comparison with the review period.
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Major points covered in Table of Contents of this report include
Table of Contents
Consumer Electronics in China - Industry Overview
EXECUTIVE SUMMARY
Growth in retail sales of consumer electronics remains strong
New technology and product innovations drive growth
Mobile phone subscriptions see robust growth in 2011
Positive impact of subsidy programme weakens in 2011
Internet retailing rapidly gains popularity

3. Healthy growth expected for the forecast period
KEY TRENDS AND DEVELOPMENTS
Rise of smartphone reshapes portable consumer electronics
Expiration of rural subsidy programme
Strong growth in value sales of consumer electronics continues
Intensified competition for electronics and appliance specialist retailers
Summary 1 Leading Specialist Retailers 2011
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2006-2011
Table 2 Sales of Consumer Electronics by Category: Value 2006-2011
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2006-2011
Table 5 Consumer Electronics Company Shares 2007-2011
Table 6 Consumer Electronics Brand Shares 2008-2011
Table 7 Sales of Consumer Electronics by Distribution Format 2006-2011
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2011-2016
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016
SOURCES
Summary 2 Research Sources
Consumer Electronics in China - Company Profiles
GOME Electrical Appliances Holding Ltd in Consumer Electronics (China)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
Chart 1 GOME Electrical Appliances Holding Ltd: GOME in Beijing
INTERNET STRATEGY
PRIVATE LABEL
Summary 5 GOME Electrical Appliances Holding Ltd: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 6 GOME Electrical Appliances Holding Ltd: Competitive Position 2011
Lenovo (China) Ltd in Consumer Electronics (China)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 9 Lenovo (China) Ltd: Production Statistics 2011
COMPETITIVE POSITIONING
Summary 10 Lenovo (China) Ltd: Competitive Position 2011
Skyworth Digital Holdings Co Ltd in Consumer Electronics (China)
STRATEGIC DIRECTION

4. KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 13 Skyworth Digital Holdings Co Ltd: Production Statistics 2011
COMPETITIVE POSITIONING
Summary 14 Skyworth Digital Holdings Co Ltd: Competitive Position 2011
Suning Appliance Co Ltd in Consumer Electronics (China)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
Chart 2 Suning Appliance Co Ltd: Suning in Shanghai
INTERNET STRATEGY
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 17 Suning Appliance Co Ltd: Competitive Position 2011
Computers and Peripherals in China - Category Analysis
HEADLINES
TRENDS
Although experiencing a slight decelerating trend in growth compared with 2010, computers in
China continued to enjoy a dynamic performance with volume growth of 17% in 2011. This was
primarily underpinned by continuous demand from both the retail and business segments.
Moreover, under the rural household appliance subsidy programme launched in 2009,
manufacturers successfully spread their distribution channels through lower-tier cities and rural
areas, triggering consumer demand for computers. However, its stimulus impact on computers
faded over the review period, as reflected in slightly slower volume growth in 2011 compared with
2010. This was largely due to the rural household appliance subsidy programme first being
withdrawn from Sichuan, Henan and Shandong provinces, and the city of Qingdao, as planned in
December 2011.
COMPETITIVE LANDSCAPE
In 2011 foreign brands led volume sales in computers as they accounted for four of the top five
players. However, none was able to shake the dominant position of Lenovo (China) Ltd. Over the
review period Lenovo further reinforced its reign over computers in China by increasing its retail
volume share to 28% in 2011 from 26% in 2010, widening the gap between the second-largest
player, Dell (China) Co Ltd, which held only a 10% retail volume share in 2011. Lenovo’s success
was linked to its well-established brand image among most Chinese consumers as well as its
continuous concentration on extending distribution.
PROSPECTS
The computers environment, including both retail and business sales, is expected to post a
volume CAGR of 6% over the forecast period to reach 101 million units in 2016. This performance
is likely to be driven by increasing disposable incomes among Chinese consumers, an on-going
healthy commercial environment in China as well as product innovations such as tablets over the
forecast period.

5. CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2006-2011
Table 13 Sales of Computers and Peripherals by Category: Value 2006-2011
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2006-2011
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2006-2011
Table 16 Computers and Peripherals Company Shares 2007-2011
Table 17 Computers and Peripherals Brand Shares 2008-2011
Table 18 Sales of Computers and Peripherals by Distribution Format 2006-2011
Table 19 Forecast Sales of Computers and Peripherals by Category: Volume 2011-2016
Table 20 Forecast Sales of Computers and Peripherals by Category: Value 2011-2016
Table 21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2011-
2016
Table 22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2011-2016
Home Audio and Cinema in China - Category Analysis
HEADLINES
TRENDS
Home audio and cinema products saw a still weak performance in 2011. In terms of product
perception, Chinese consumers continued to regard home audio and cinema products as less
essential compared with items such as televisions. Therefore, manufacturers were less motivated
to invest in product innovation in the home audio and cinema environment. A relatively small
consumer base as well as a lack of appealing new products all contributed to the poor retail
performance of home audio and cinema products in 2011.
COMPETITIVE LANDSCAPE
The top five players, Philips, CAV, Samsung, Panasonic and LG, continued to lead retail volume
sales of home audio and cinema market in 2011. Of these top five players four were
multinationals, with CAV the only domestic player ranking among the top five in 2011. LG
surpassed Panasonic to rank fourth in 2011, while the latter lost one percentage point in volume
share due to a lack of new product developments.
PROSPECTS
The home audio and cinema category is expected to register a lower single-digit retail volume
CAGR of 2% over the forecast period. Compared with products such as televisions, home audio
and cinema products are perceived more as luxuries rather than basic necessities, thus the
consumer base tends to be more limited, particularly to those higher-income households keen on
sound quality.
CATEGORY DATA
Table 23 Sales of Home Audio and Cinema by Category: Volume 2006-2011
Table 24 Sales of Home Audio and Cinema by Category: Value 2006-2011
Table 25 Sales of Home Audio and Cinema by Category: % Volume Growth 2006-2011
Table 26 Sales of Home Audio and Cinema by Category: % Value Growth 2006-2011
Table 27 Home Audio and Cinema Company Shares 2007-2011
Table 28 Home Audio and Cinema Brand Shares 2008-2011
Table 29 Sales of Home Audio and Cinema by Distribution Format 2006-2011

6. Table 30 Forecast Sales of Home Audio and Cinema by Category: Volume 2011-2016
Table 31 Forecast Sales of Home Audio and Cinema by Category: Value 2011-2016
Table 32 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2011-2016
Table 33 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2011-2016
Imaging Devices in China - Category Analysis
HEADLINES
TRENDS
Affected by the Tohuku earthquake and tsunami, most Japan-based players were forced to shut
down for several months in 2011. As a result sales of cameras and camcorders in China suffered
heavily, with volume declines of 1% and 12% respectively over 2010-2011. According to a trade
source, the Tohuku earthquake and tsunami hit high-end products most severely, such as digital
single lens reflex (DSLR) cameras, as high-end products sold in China are mostly manufactured in
Japan rather than China. However, despite the volume decline the average unit price of cameras
increased to RMB1, 974 in 2011. This was partly due to a shortage of supply. Moreover, the
increasing popularity of DSLR cameras among Chinese consumers strongly underpinned growth
in the average price.
COMPETITIVE LANDSCAPE
Leaving local players with very limited space, international companies, especially Japan-based
brands, continued to lead sales of imaging devices in China in 2011. With dominant positions in
both DSLR and point-and-shoot cameras, Canon (China) Inc continued to lead sales in 2011 with
a volume share increasing from 26% in 2010 to 27% in 2011. Canon was followed by Sony
(China) Ltd, Samsung China Electronics Co Ltd and Nikon (China) Increase, with volume shares
of 18%, 15% and 7% respectively.
PROSPECTS
Facilitated by improving disposable incomes and increasing demand for travel, both domestically
and abroad, the cameras category is expected to see steady growth in coming years with a retail
volume CAGR of 8% over the forecast period. As the current household penetration of cameras in
tier-one and tier-two cities is nearly saturated, sales in these areas will basically be driven by
increased demand for higher quality models such as DSLR and mirrorless interchangeable
cameras. Meanwhile, increasing first-time purchase demand in low-tier cities and rural areas is
expected be the key factor driving future growth, where the penetration of cameras is
comparatively low.
CATEGORY DATA
Table 34 Sales of Imaging Devices by Category: Volume 2006-2011
Table 35 Sales of Imaging Devices by Category: Value 2006-2011
Table 36 Sales of Imaging Devices by Category: % Volume Growth 2006-2011
Table 37 Sales of Imaging Devices by Category: % Value Growth 2006-2011
Table 38 Imaging Devices Company Shares 2007-2011
Table 39 Imaging Devices Brand Shares 2008-2011
Table 40 Sales of Imaging Devices by Distribution Format 2006-2011
Table 41 Forecast Sales of Imaging Devices by Category: Volume 2011-2016
Table 42 Forecast Sales of Imaging Devices by Category: Value 2011-2016

7. Table 43 Forecast Sales of Imaging Devices by Category: % Volume Growth 2011-2016
Table 44 Forecast Sales of Imaging Devices by Category: % Value Growth 2011-2016
In-Car Entertainment in China - Category Analysis
HEADLINES
TRENDS
In-car entertainment witnessed on-going dynamic volume growth in 2011, mainly due to
continuous healthy growth of car sales as well as increased after-sales instalment of products by
car owners. The immature pre-install segment left great opportunities for aftermarket in-car
entertainment players. Meanwhile, consumers’ growing desire for a better entertainment
experience also contributed to the increasing number of middle-class car owners’ purchasing high-
quality in-car entertainment products to be installed after a car purchase.
COMPETITIVE LANDSCAPE
Coagent Electronic S&T Co Ltd, founded in 1998, continued to lead in-car entertainment sales in
2011 with a volume share of 9%. The company demonstrated a great advantage in the in-dash
media players category, boasting a full product portfolio covering mostly Japanese cars such as
Toyota. It mainly focused on the premium segment under its flagship brand of Caska. However, in
2009, the company also launched a new brand, Kognd, to compete in the mass segment. Through
different positioning the company was able to win a wider consumer group at both the premium
and mass ends of in-car entertainment.
PROSPECTS
Volume sales of in-car entertainment products are expected to see a volume CAGR of 11% over
the forecast period. Due to a comparatively lower sales base as well as on-going price cuts, in-car
navigation is likely to outperform other categories over the forecast period with a volume CAGR of
13%.
CATEGORY DATA
Table 45 Sales of In-Car Entertainment by Category: Volume 2006-2011
Table 46 Sales of In-Car Entertainment by Category: Value 2006-2011
Table 47 Sales of In-Car Entertainment by Category: % Volume Growth 2006-2011
Table 48 Sales of In-Car Entertainment by Category: % Value Growth 2006-2011
Table 49 In-Car Entertainment Company Shares 2007-2011
Table 50 In-Car Entertainment Brand Shares 2008-2011
Table 51 Sales of In-Car Entertainment by Distribution Format 2006-2011
Table 52 Forecast Sales of In-Car Entertainment by Category: Volume 2011-2016
Table 53 Forecast Sales of In-Car Entertainment by Category: Value 2011-2016
Table 54 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2011-2016
Table 55 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2011-2016
Mobile Phones in China - Category Analysis
HEADLINES
TRENDS
Driven by rapid migration from GSM service to third-generation (3G) networks, with an increasing
number of mobile subscriptions and rising demand for smartphones, mobile phones saw robust
volume and value increases of 13% and 31% respectively in 2011. According to statistics

8. published by the Ministry of Industry and Information Technology of China, the total number of 3G
users in China reached 128 million by the end of 2011, increasing by 80 million compared with
2010. In addition, the penetration rate of 3G users hit 13% among 976 million mobile phone users
in 2011.
COMPETITIVE LANDSCAPE
In China Nokia continued to lead sales of feature phones and smartphones with volume shares of
27% and 17% respectively in 2011. This was largely attributed to its huge existing consumer base,
good quality reputation and affordable pricing. However, Nokia’s operating systems, Symbian and
Meego, were considered dated when compared with Android and iOS, both in terms of the number
of downloadable apps and user experience. Moreover, Nokia also had a disadvantage in terms of
technological innovation, as the company did not launch any more advanced dual core models by
the end of 2011, while competitors such as Samsung, HTC, Motorola and Apple all had dual core
products widely sold in China. Therefore, Nokia witnessed a notable volume share loss over 2010-
2011, especially in smartphones, where its volume share decreased by a significant 32
percentage points over 2010-2011.
PROSPECTS
Volume and constant value sales of mobile phones are expected to witness CAGRs of 7% and
12% respectively over the forecast period, reaching 344 million units and RMB422 billion by end-
2016. This performance will be stimulated by technological innovation and increasing consumer
expectations for fast, multifunctional, network-connective and aesthetic models.
CATEGORY DATA
Table 56 Sales of Mobile Phones: Volume 2006-2011
Table 57 Sales of Mobile Phones: Value 2006-2011
Table 58 Sales of Mobile Phones: % Volume Growth 2006-2011
Table 59 Sales of Mobile Phones: % Value Growth 2006-2011
Table 60 Mobile Phones Company Shares 2007-2011
Table 61 Mobile Phones Brand Shares 2008-2011
Table 62 Sales of Mobile Phones by Distribution Format 2006-2011
Table 63 Forecast Sales of Mobile Phones: Volume 2011-2016
Table 64 Forecast Sales of Mobile Phones: Value 2011-2016
Table 65 Forecast Sales of Mobile Phones: % Volume Growth 2011-2016
Table 66 Forecast Sales of Mobile Phones: % Value Growth 2011-2016
Portable Players in China - Category Analysis
HEADLINES
TRENDS
In 2011 portable players category continues to be reshaped by rapid pace of technological
change, with growth of e-readers and portable multimedia players buffering declines in all other
categories. Improving technology in smartphones and tablets, which now feature comparable
functions, in addition to wireless Internet access and mobile gaming, has created new competition
for portable players.
COMPETITIVE LANDSCAPE
The portable players category in China was fragmented at the end of the review period, as the top

9. 20 players accounted for a volume share of only around 65% in 2011. Sales continued to be led
by Beijing Newman Ideal Digital Technology Co Ltd. Newman held a volume share of 11% despite
a 17% decline in actual volume sales due to changing consumer interests and product mix.
PROSPECTS
The continuous volume decline seen over the review period serves as a warning of the rapid
decline of portable media players in China. Retail volume and constant value sales of portable
players are expected to see CAGRs of -7% and -9% respectively over the forecast period, in the
face of intensified competition from smartphones and tablets, which bring more advanced
functions and faster processor speeds.
CATEGORY DATA
Table 67 Sales of Portable Players by Category: Volume 2006-2011
Table 68 Sales of Portable Players by Category: Value 2006-2011
Table 69 Sales of Portable Players by Category: % Volume Growth 2006-2011
Table 70 Sales of Portable Players by Category: % Value Growth 2006-2011
Table 71 Portable Players Company Shares 2007-2011
Table 72 Portable Players Brand Shares 2008-2011
Table 73 Sales of Portable Players by Distribution Format 2006-2011
Table 74 Forecast Sales of Portable Players by Category: Volume 2011-2016
Table 75 Forecast Sales of Portable Players by Category: Value 2011-2016
Table 76 Forecast Sales of Portable Players by Category: % Volume Growth 2011-2016
Table 77 Forecast Sales of Portable Players by Category: % Value Growth 2011-2016
Televisions and Projectors in China - Category Analysis
HEADLINES
TRENDS
In 2011 the rural subsidy programme ended in phase one locations, which included the provinces
of Shandong, Henan and Sichuan, and the city of Qingdao. Televisions, which used to be one of
the key categories benefiting from the government subsidy with a 13% refund to rural consumers
purchasing televisions, witnessed slower retail volume growth in 2011 compared with 2010.
COMPETITIVE LANDSCAPE
Skyworth was the number one player in overall televisions and projectors at the end of the review
period, holding an 18% retail volume share in 2011. The company has been striving for its leading
position in televisions through advanced technological innovation and a quick response to
consumer demands. Over the review period the company was able to retain a healthy inventory
level, successfully upgrading its product mix from CCFL to LED backlight for LCD TVs and also
increasing the percentage of 3D and smart TVs as a proportion of overall television sales. A key
innovation in 2011 was cloud 3D TV, with the Android operating system incorporated, to perform
as smart TV for Chinese households. All of these factors contributed to the key success of
Skyworth in television sales in 2011.
PROSPECTS
The leading TV manufacturers will continue to explore opportunities in lower-tier cities and rural
areas, as the penetration of digital TVs in first-tier cities such as Shanghai and Beijing is
comparatively high following robust growth. Improving living standards and increasing disposable

10. incomes as well as falling unit prices will enable more residents in lower-tier cities and rural areas
to replace analogue TVs with digital TVs, especially as these products become more affordable.
As such, digital TVs will continue to see a healthy retail volume CAGR of 10%, while analogue
TVs are likely to see a weakening performance over the forecast period.
CATEGORY DATA
Table 78 Sales of Televisions and Projectors by Category: Volume 2006-2011
Table 79 Sales of Televisions and Projectors by Category: Value 2006-2011
Table 80 Sales of Televisions and Projectors by Category: % Volume Growth 2006-2011
Table 81 Sales of Televisions and Projectors by Category: % Value Growth 2006-2011
Table 82 Sales of LCD TVs by Type 2009-2011
Table 83 Sales of Plasma TVs by Type 2009-2011
Table 84 Televisions and Projectors Company Shares 2007-2011
Table 85 Televisions and Projectors Brand Shares 2008-2011
Table 86 Sales of Televisions and Projectors by Distribution Format 2006-2011
Table 87 Forecast Sales of LCD TVs by Type 2011-2016
Table 88 Forecast Sales of Plasma TVs by Type 2011-2016
Table 89 Forecast Sales of Televisions and Projectors by Category: Volume 2011-2016
Table 90 Forecast Sales of Televisions and Projectors by Category: Value 2011-2016
Table 91 Forecast Sales of Televisions and Projectors by Category: % Volume Growth 2011-2016
Table 92 Forecast Sales of Televisions and Projectors by Category: % Value Growth 2011-2016
Video Players in China - Category Analysis
HEADLINES
TRENDS
DVD players and video recorders continued to decline over 2010-2011, with the latter almost
diminished in 2011. The robust growth of Internet enabled TVs, portable computers and
smartphones had a great negative impact on sales of DVD players, as an increasing number of
consumers switched to those more convenient and multifunctional products from single-function
DVD players. Moreover, within the video players category there was also a trend of switching from
DVD players to BD players. For example, Wanlida Group Co Ltd actually made greater efforts to
provide BD players, instead of its traditional product of DVD players in order to catch up with
market dynamics. This in turn led to a sharp sales decline of DVD players in 2011.
COMPETITIVE LANDSCAPE
Wanlida Group Co Ltd retained its number one position in video players, with a share of 23% in
volume terms in 2011. The company made great efforts in terms of innovation in video players and
developed a wider product portfolio covering computers, television as well as mobile phones,
although video players remained its core business. Value-for-money products as well as good
brand reputation also contributed to its sustainable growth in 2011.
PROSPECTS
Over the forecast period, video players will continue its declining trend, mainly due to the sharp
decrease of DVD players. During the review period, the fast development of BD players actually
exerted negative impact on DVD players sales, as increasing number of consumers have shifted
from DVD players to BD players. As a result, DVD players’ manufacturers started to produce BD

11. players, to be in line with consumer preference.
CATEGORY DATA
Table 93 Sales of Video Players by Category: Volume 2006-2011
Table 94 Sales of Video Players by Category: Value 2006-2011
Table 95 Sales of Video Players by Category: % Volume Growth 2006-2011
Table 96 Sales of Video Players by Category: % Value Growth 2006-2011
Table 97 Video Players Company Shares 2007-2011
Table 98 Video Players Brand Shares 2008-2011
Table 99 Sales of Video Players by Distribution Format 2006-2011
Table 100 Forecast Sales of Video Players by Category: Volume 2011-2016
Table 101 Forecast Sales of Video Players by Category: Value 2011-2016
Table 102 Forecast Sales of Video Players by Category: % Volume Growth 2011-2016
Table 103 Forecast Sales of Video Players by Category: % Value Growth 2011-2016
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