1. Beauty and Personal Care in South Africa
Report Details:
Published:August 2012
No. of Pages: 136
Price: Single User License – US$2400
South Africa’s beauty and personal care market maintained double-digit growth in current value
terms in 2011. However, growth in total market current value sales was down slightly on 2010, and
also slower than the CAGR for the entire review period. This slowdown was partly due to
discounting, but also reflected weaker demand for luxury and non-essential products among
consumers who were still feeling the effects of the recent economic downturn. Nonetheless,
together with new launches and other m...
Euromonitor International''s Beauty and Personal Care in South Africa report offers a
comprehensive guide to the size and shape of the market at a national level. It provides the latest
retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016
illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics,
Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men''s Grooming, Oral Care,
Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
BEAUTY AND PERSONAL CARE IN SOUTH AFRICA
Euromonitor International
August 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Economic Recovery and Price Promotions Sustain Positive Market Performance
Consumers Shift Towards Added Value Beauty and Personal Care Products
Global Giants Continue To Lead the South African Market
Expansion of Chains and Direct Selling Companies Strengthens Distribution
Outlook for Beauty and Personal Care in South Africa Remains Positive
Key Trends and Developments
Consumers Seek Better Value for Money in the Wake of the Global Downturn
South Africans Demand Beauty and Personal Care Products With Added Value Benefits
''natural'' Beauty and Personal Care Products Continue To Gain Popularity
Acquisitions and New Launches Help Unilever To Strengthen Its Market Lead
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 7 Beauty and Personal Care Brand Shares 2008-2011
Table 8 Penetration of Private Label by Category 2006-2011
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis
2011
Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources
Amka Products (pty) Ltd in Beauty and Personal Care (south Africa)
Strategic Direction
Key Facts

3. Summary 2 Amka Products (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Amka Products (Pty) Ltd: Competitive Position 2011
Edcon Holdings Pty Ltd in Beauty and Personal Care (south Africa)
Strategic Direction
Key Facts
Summary 4 Edcon Ltd: Key Facts
Summary 5 Edcon Holdings Pty Ltd: Operational Indicators 2010-2011
Internet Strategy
Company Background
Private Label
Competitive Positioning
Incolabs (pty) Ltd in Beauty and Personal Care (south Africa)
Strategic Direction
Key Facts
Summary 6 Incolabs (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Incolabs (Pty) Ltd: Competitive Position 2011
Indigo Brands Pty Ltd in Beauty and Personal Care (south Africa)
Strategic Direction
Key Facts
Summary 8 Indigo Brands (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Indigo Brands (Pty) Ltd: Competitive Position 2011
Tiger Brands Ltd in Beauty and Personal Care (south Africa)
Strategic Direction
Key Facts
Summary 10 Tiger Brands Ltd: Key Facts
Summary 11 Tiger Brands Ltd: Operational Indicators 2008-2010
Company Background
Production
Competitive Positioning
Summary 12 Tiger Brands Ltd: Competitive Position 2011
Headlines
Trends
Competitive Landscape

4. Prospects
Category Data
Table 15 Sales of Baby and Child-specific Products by Category: Value 2006-2011
Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011
Table 17 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011
Table 18 Baby and Child-specific Products Company Shares 2007-2011
Table 19 Baby and Child-specific Products Brand Shares 2008-2011
Table 20 Baby and Child-specific Skin Care Brand Shares 2008-2011
Table 21 Baby and Child-specific Sun Care Brand Shares 2008-2011
Table 22 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 23 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-
2016
Table 24 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Bath and Shower by Category: Value 2006-2011
Table 26 Sales of Bath and Shower by Category: % Value Growth 2006-2011
Table 27 Bath and Shower Premium Vs Mass % Analysis 2006-2011
Table 28 Bath and Shower Company Shares 2007-2011
Table 29 Bath and Shower Brand Shares 2008-2011
Table 30 Forecast Sales of Bath and Shower by Category: Value 2011-2016
Table 31 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 32 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Colour Cosmetics by Category: Value 2006-2011
Table 34 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011
Table 35 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011
Table 36 Colour Cosmetics Company Shares 2007-2011
Table 37 Colour Cosmetics Brand Shares 2008-2011
Table 38 Eye Make-up Brand Shares 2008-2011
Table 39 Facial Make-up Brand Shares 2008-2011
Table 40 Lip Products Brand Shares 2008-2011
Table 41 Nail Products Brand Shares 2008-2011
Table 42 Colour Cosmetics Premium Brand Shares 2008-2011
Table 43 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016

5. Table 44 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 45 Sales of Deodorants by Category: Value 2006-2011
Table 46 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 47 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 48 Deodorants Company Shares 2007-2011
Table 49 Deodorants Brand Shares 2008-2011
Table 50 Deodorants Premium Brand Shares 2008-2011
Table 51 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 52 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 53 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Sales of Depilatories by Category: Value 2006-2011
Table 55 Sales of Depilatories by Category: % Value Growth 2006-2011
Table 56 Depilatories Company Shares 2007-2011
Table 57 Depilatories Brand Shares 2008-2011
Table 58 Forecast Sales of Depilatories by Category: Value 2011-2016
Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of Fragrances by Category: Value 2006-2011
Table 61 Sales of Fragrances by Category: % Value Growth 2006-2011
Table 62 Fragrances Company Shares 2007-2011
Table 63 Fragrances Brand Shares 2008-2011
Table 64 Men''s Premium Fragrances Brand Shares 2008-2011
Table 65 Women''s Premium Fragrances Brand Shares 2008-2011
Table 66 Forecast Sales of Fragrances by Category: Value 2011-2016
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape

6. Prospects
Category Data
Table 68 Sales of Hair Care by Category: Value 2006-2011
Table 69 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 70 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 71 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 72 Hair Care Company Shares 2007-2011
Table 73 Hair Care Brand Shares 2008-2011
Table 74 Styling Agents Brand Shares 2008-2011
Table 75 Colourants Brand Shares 2008-2011
Table 76 Salon Hair Care Company Shares 2007-2011
Table 77 Salon Hair Care Brand Shares 2008-2011
Table 78 Hair Care Premium Brand Shares 2008-2011
Table 79 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 81 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Headlines
Competitive Landscape
Prospects
Category Data
Table 82 Sales of Men''s Grooming by Category: Value 2006-2011
Table 83 Sales of Men''s Grooming by Category: % Value Growth 2006-2011
Table 84 Sales of Men''s Razors and Blades by Type: % Value Breakdown 2007-2011
Table 85 Men''s Grooming Company Shares 2007-2011
Table 86 Men''s Grooming Brand Shares 2008-2011
Table 87 Men''s Razors and Blades Brand Shares 2008-2011
Table 88 Forecast Sales of Men''s Grooming by Category: Value 2011-2016
Table 89 Forecast Sales of Men''s Grooming by Category: % Value Growth 2011-2016
Table 90 Sales of Body Shavers by Type: % Value Analysis 2006-2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 91 Sales of Oral Care by Category: Value 2006-2011
Table 92 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 93 Sales of Toothbrushes by Category: Value 2006-2011
Table 94 Sales of Toothbrushes by Category: % Value Growth 2006-2011
Table 95 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 96 Oral Care Company Shares 2007-2011
Table 97 Oral Care Brand Shares 2008-2011
Table 98 Toothpaste Brand Shares 2008-2011

7. Table 99 Mouthwashes/Dental Rinses Brand Shares 2008-2011
Table 100 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 101 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 102 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016
Table 103 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth
2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 104 Sales of Skin Care by Category: Value 2006-2011
Table 105 Sales of Skin Care by Category: % Value Growth 2006-2011
Table 106 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011
Table 107 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-
2011
Table 108 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-
2011
Table 109 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 110 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 111 Skin Care Company Shares 2007-2011
Table 112 Skin Care Brand Shares 2008-2011
Table 113 Facial Moisturisers Brand Shares 2008-2011
Table 114 Anti-agers Brand Shares 2008-2011
Table 115 Firming/Anti-cellulite Body Care Brand Shares 2008-2011
Table 116 General Purpose Body Care Brand Shares 2008-2011
Table 117 Skin Care Premium Brand Shares 2008-2011
Table 118 Forecast Sales of Skin Care by Category: Value 2011-2016
Table 119 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 120 Sales of Sun Care by Category: Value 2006-2011
Table 121 Sales of Sun Care by Category: % Value Growth 2006-2011
Table 122 Sun Care Premium Vs Mass % Analysis 2006-2011
Table 123 Sun Care Company Shares 2007-2011
Table 124 Sun Care Brand Shares 2008-2011
Table 125 Sun Care Premium Brand Shares 2008-2011
Table 126 Forecast Sales of Sun Care by Category: Value 2011-2016
Table 127 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016

8. Table 128 Forecast Sun Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 129 Sales of Sets/Kits: Value 2006-2011
Table 130 Sales of Sets/Kits: % Value Growth 2006-2011
Table 131 Sets/Kits Premium Vs Mass % Analysis 2006-2011
Table 132 Sets/Kits Company Shares 2007-2011
Table 133 Sets/Kits Brand Shares 2008-2011
Table 134 Sets/Kits Premium Brand Shares 2008-2011
Table 135 Forecast Sales of Sets/Kits: Value 2011-2016
Table 136 Forecast Sales of Sets/Kits: % Value Growth 2011-2016
Table 137 Forecast Sets/Kits Premium Vs Mass % Analysis 2011-2016
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