1. Beauty and Personal Care in Kenya
Report Details:
Published:December 2012
No. of Pages: 61
Price: Single User License – US$2400
Kenyan consumers faced a more challenging economic landscape in 2011, with inflation rising
sharply. This had a strong impact on disposable incomes and consumer behaviour was affected,
in the face of rising prices. This has impacted negatively most categories in Beauty and Personal
care.
Euromonitor International''s Beauty and Personal Care in Kenya report offers a comprehensive
guide to the size and shape of the market at a national level. It provides the latest retail sales data
2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the
market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics,
Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men''s Grooming, Oral Care,
Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.
Get your copy of this report @
http://www.reportsnreports.com/reports/209685-beauty-and-personal-care-in-kenya.html

2. Major points covered in Table of Contents of this report include
BEAUTY AND PERSONAL CARE IN KENYA
Euromonitor International
December 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Slow Economic Growth
Mass Brands Make Gains
International Manufacturers Lead Sales
Supermarkets and Outdoor Markets Represent the Leading Retail Channels
Positive Performance Expected for the Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 7 Beauty and Personal Care Brand Shares 2008-2011
Table 8 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 9 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis
2011
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 13 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Source
Summary 1 Research Sources
Buyline Industries Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
Summary 2 Buyline Industries Ltd: Key Facts
Company Background
Production
Competitive Positioning
Haco Industries Kenya Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
Summary 3 Haco Industries Kenya Ltd: Key Facts
Company Background

3. Production
Competitive Positioning
Summary 4 Haco Industries Kenya Ltd: Competitive Position 2011
Interconsumer Products Kenya Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
Summary 5 Interconsumer Products Kenya Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Interconsumer Products Kenya Ltd: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Sales of Baby and Child-specific Products by Category: Value 2006-2011
Table 15 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011
Table 16 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011
Table 17 Baby and Child-specific Products Company Shares 2007-2011
Table 18 Baby and Child-specific Products Brand Shares 2008-2011
Table 19 Baby and Child-specific Products Premium Brand Shares 2008-2011
Table 20 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 21 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-
2016
Table 22 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Bath and Shower by Category: Value 2006-2011
Table 24 Sales of Bath and Shower by Category: % Value Growth 2006-2011
Table 25 Bath and Shower Premium Vs Mass % Analysis 2006-2011
Table 26 Bath and Shower Company Shares 2007-2011
Table 27 Bath and Shower Brand Shares 2008-2011
Table 28 Forecast Sales of Bath and Shower by Category: Value 2011-2016
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 30 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape

4. Prospects
Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2006-2011
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011
Table 33 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011
Table 34 Colour Cosmetics Company Shares 2007-2011
Table 35 Colour Cosmetics Brand Shares 2008-2011
Table 36 Colour Cosmetics Premium Brand Shares 2008-2011
Table 37 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016
Table 38 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Table 39 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 40 Sales of Deodorants by Category: Value 2006-2011
Table 41 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 42 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 43 Deodorants Company Shares 2007-2011
Table 44 Deodorants Brand Shares 2008-2011
Table 45 Deodorants Premium Brand Shares 2008-2011
Table 46 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 47 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 48 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Depilatories by Category: Value 2006-2011
Table 50 Sales of Depilatories by Category: % Value Growth 2006-2011
Table 51 Depilatories Company Shares 2007-2011
Table 52 Depilatories Brand Shares 2008-2011
Table 53 Forecast Sales of Depilatories by Category: Value 2011-2016
Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Fragrances by Category: Value 2006-2011

5. Table 56 Sales of Fragrances by Category: % Value Growth 2006-2011
Table 57 Fragrances Company Shares 2007-2011
Table 58 Fragrances Brand Shares 2008-2011
Table 59 Men''s Premium Fragrances Brand Shares 2008-2011
Table 60 Women''s Premium Fragrances Brand Shares 2008-2011
Table 61 Forecast Sales of Fragrances by Category: Value 2011-2016
Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Category Data
Table 63 Sales of Hair Care by Category: Value 2006-2011
Table 64 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 65 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 66 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 67 Hair Care Company Shares 2007-2011
Table 68 Hair Care Brand Shares 2008-2011
Table 69 Salon Hair Care Company Shares 2007-2011
Table 70 Salon Hair Care Brand Shares 2008-2011
Table 71 Hair Care Premium Brand Shares 2008-2011
Table 72 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 73 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 74 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 75 Sales of Men''s Grooming by Category: Value 2006-2011
Table 76 Sales of Men''s Grooming by Category: % Value Growth 2006-2011
Table 77 Sales of Men''s Razors and Blades by Type: % Value Breakdown 2007-2011
Table 78 Men''s Grooming Company Shares 2007-2011
Table 79 Men''s Grooming Brand Shares 2008-2011
Table 80 Men''s Razors and Blades Brand Shares 2008-2011
Table 81 Forecast Sales of Men''s Grooming by Category: Value 2011-2016
Table 82 Forecast Sales of Men''s Grooming by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Oral Care by Category: Value 2006-2011

6. Table 84 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 85 Sales of Toothbrushes by Type: Value 2006-2011
Table 86 Sales of Toothbrushes by Type: % Value Growth 2006-2011
Table 87 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 88 Oral Care Company Shares 2007-2011
Table 89 Oral Care Brand Shares 2008-2011
Table 90 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 91 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 92 Forecast Sales of Toothbrushes by Type: Value 2011-2016
Table 93 Forecast Sales of Toothbrushes by Type: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 94 Sales of Skin Care by Category: Value 2006-2011
Table 95 Sales of Skin Care by Category: % Value Growth 2006-2011
Table 96 Skin Care Premium Vs Mass % Analysis 2006-2011
Table 97 Skin Care Company Shares 2007-2011
Table 98 Skin Care Brand Shares 2008-2011
Table 99 Forecast Sales of Skin Care by Category: Value 2011-2016
Table 100 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016
Table 101 Forecast Skin Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 102 Sales of Sun Care by Category: Value 2006-2011
Table 103 Sales of Sun Care by Category: % Value Growth 2006-2011
Table 104 Sun Care Premium Vs Mass % Analysis 2006-2011
Table 105 Sun Care Company Shares 2007-2011
Table 106 Sun Care Brand Shares 2008-2011
Table 107 Sun Care Premium Brand Shares 2008-2011
Table 108 Forecast Sales of Sun Care by Category: Value 2011-2016
Table 109 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016
Table 110 Forecast Sun Care Premium Vs Mass % Analysis 2011-2016
Trends

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