1. Beauty and Personal Care in Hong Kong, China
Report Details:
Published:August 2012
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Price: Single User License – US$2400
Discover the latest market trends and uncover sources of future market growth for the Beauty and
Personal Care industry in Hong Kong, China with research from Euromonitor's team of in-country
analysts.
The Beauty and Personal Care in Hong Kong, China market research report includes:
•Analysis of key supply-side and demand trends
•Detailed segmentation of international and local products
•Historic volumes and values, company and brand market shares
•Five year forecasts of market trends and market growth
•Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
•What is the market size of Beauty and Personal Care in Hong Kong, China?
•What are the major brands in Hong Kong, China?
•How are sales of mass versus premium beauty products evolving?
•What are the key shifts in retail channel distribution?
Why buy this report?
•Gain competitive intelligence about market leaders
•Track key industry trends, opportunities and threats
•Inform your marketing, brand, strategy and market development, sales and supply functions
EXECUTIVE SUMMARY
Beauty and personal care continues to develop and grow in 2011
Beauty and personal care recorded strong growth in current value sales in 2011. Many categories
expanded significantly. Growth was faster than in 2010, mainly because high inflation led to an
increase in unit prices, while the recovery of the economy stimulated spending by local consumers
and tourists.
Tourists boost beauty and personal care
Tourism continued to contribute strongly to the growth in beauty and personal care sales in 2011.
The increasing number of tourists from mainland China boosted the industry’s performance,
especially in skin care, to a great extent. High-quality assurance is the major selling point of Hong
Kong, China’s beauty and personal care products. Tourists from mainland China trust the beauty
and personal care products sold in stores in Hong Kong, China.

2. Major international companies continue to lead
Procter & Gamble HK Ltd and L'Oréal HK Ltd continued to lead beauty and personal care in 2011.
The major companies benefit from large economies of scale and high investment in sales and
marketing and research and development. Though multinationals dominate the industry, local
companies, such as Hin Sang Hong Co Ltd, continued to grow sales.
Health and beauty retailers is the major distribution channel
More than one half of retail value sales in beauty and personal care are distributed through health
and beauty retailers. Internet retailing is developing fast, recording double-digit growth rates.
Online sales are expected to continue to grow. The high growth rates registered by internet
retailing are due to a low sales base, but also the high penetration and rapid development of
internet and e-commerce in domestic and foreign markets. Beauty specialist retailers such as Sa
Sa and Bonjour continued to expand their store presence. These retailers are well-liked by local
consumers and tourists.
Beauty and personal care is expected to perform well in the forecast period
Due to the projected strong performance of tourism and high spending power in Hong Kong,
China, beauty and personal care is expected to continue to record retail value sales growth over
the forecast period. Growth is also supported by the beauty and personal care needs of local
female consumers. In addition, the demand for men’s products is set to expand rapidly and
contribute significantly to the good performance of the industry.
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Major points covered in Table of Contents of this report include
Table of Contents
Beauty and Personal Care in Hong Kong, China - Industry Overview
EXECUTIVE SUMMARY
Beauty and personal care continues to develop and grow in 2011
Tourists boost beauty and personal care
Major international companies continue to lead
Health and beauty retailers is the major distribution channel
Beauty and personal care is expected to perform well in the forecast period
KEY TRENDS AND DEVELOPMENTS
Rising demand for men's products offers huge growth potential
Growing safety awareness boosts naturally positioned products
Influx of tourists from mainland China continues to boost sales
Digital marketing facilitates innovative interaction with consumers
Cosmeceuticals offers more choice to consumers
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011

3. Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 7 Beauty and Personal Care Brand Shares 2008-2011
Table 8 Penetration of Private Label by Category 2006-2011
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis
2011
Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
DEFINITIONS
SOURCES
Summary 1 Research Sources
Beauty and Personal Care in Hong Kong, China - Company Profiles
AmorePacific Corp in Beauty and Personal Care (Hong Kong, China)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 AmorePacific Corp: Competitive Position 2011
Bonjour Holdings Ltd in Beauty and Personal Care (Hong Kong, China)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
Chart 1 Bonjour Holdings Ltd: Bonjour in Hong Kong, China
INTERNET STRATEGY
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 7 Bonjour Holdings Ltd: Competitive Position 2011
Fantastic Natural Cosmetics Ltd in Beauty and Personal Care (Hong Kong, China)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Fantastic Natural Cosmetics Ltd: Competitive Position 2011
L'Occitane International SA in Beauty and Personal Care (Hong Kong, China)
STRATEGIC DIRECTION
KEY FACTS

4. COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 L'Occitane International SA: Competitive Position 2011
Water Oasis Co Ltd in Beauty and Personal Care (Hong Kong, China)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Water Oasis Co Ltd: Competitive Position 2011
Baby and Child-specific Products in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
The birth rate in Hong Kong, China slowed down in 2011, which restricted retail volume sales of
baby and child-specific products. However, stronger current value growth was recorded due to the
increase in unit prices for these products.
COMPETITIVE LANDSCAPE
Johnson & Johnson Consumer (Hong Kong) continued to lead baby and child-specific products in
2011, accounting for a 51% share of retail value sales. The company benefits from a strong
consumer base established over many years, and the wide variety of Johnson’s Baby products.
PROSPECTS
Baby and child-specific products is expected to post a 2% constant value CAGR over the forecast
period. This is attributed to unit price growth and the low price sensitivity of consumers. Parents
are increasingly willing to purchase better quality products for their children, especially as couples
are choosing to have only one or two children. As such, parents will be more focused on providing
the best for their children.
CATEGORY DATA
Table 15 Sales of Baby and Child-specific Products by Category: Value 2006-2011
Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011
Table 17 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011
Table 18 Baby and Child-specific Products Company Shares 2007-2011
Table 19 Baby and Child-specific Products Brand Shares 2008-2011
Table 20 Baby and Child-specific Products Premium Brand Shares 2008-2011
Table 21 Baby and Child-specific Skin Care Brand Shares 2008-2011
Table 22 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 23 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-
2016
Table 24 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016
Bath and Shower in Hong Kong, China - Category Analysis
HEADLINES

5. TRENDS
Unit price growth contributed to a 6% increase in current value sales in 2011, though retail volume
sales were quite stable. Bath and shower products are daily consumption and necessary goods
and unit prices have a small impact on volume consumption in general.
COMPETITIVE LANDSCAPE
Unilever Hong Kong remains the leading player with a 22% share of retail value sales in 2011. The
company offers the top two brands, Dove and Lux, which satisfy a wide variety of consumers’
needs.
PROSPECTS
Over the forecast period, sales are expected to grow by a 1% constant value CAGR. This modest
growth is due to the high maturity of bath and shower in Hong Kong, China. The majority of the
population already uses bath and shower products, which will limit growth.
CATEGORY DATA
Table 25 Sales of Bath and Shower by Category: Value 2006-2011
Table 26 Sales of Bath and Shower by Category: % Value Growth 2006-2011
Table 27 Bath and Shower Premium Vs Mass % Analysis 2006-2011
Table 28 Bath and Shower Company Shares 2007-2011
Table 29 Bath and Shower Brand Shares 2008-2011
Table 30 Bath and Shower Premium Brand Shares 2008-2011
Table 31 Forecast Sales of Bath and Shower by Category: Value 2011-2016
Table 32 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 33 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016
Colour Cosmetics in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
Colour cosmetics are widely welcomed by female consumers in Hong Kong, China. With the
strong purchasing power of female consumers, various brands posted high growth rates.
Moreover, the increasing number of tourists from mainland China boosted the performance of
colour cosmetics. As a result, colour cosmetics recorded a 7% increase in current value sales in
2011.
COMPETITIVE LANDSCAPE
Estée Lauder, Shiseido and L'Oréal continued to lead colour cosmetics, accounting for a
combined 41% share of retail value sales in 2011. This is due to the well-developed product
selection offered by these brands, which provide very wide coverage, from facial to eye make-up.
Consumers tend to purchase these products together due to accessibility and convenience, while
sales personnel on premium counters will try to push their ranges. These brands are highly
accessible in different formats, including department stores such as Sogo and beauty specialist
retailers like Sa Sa.
PROSPECTS
Colour Cosmetic is expected to post a 2% constant value CAGR over the forecast period. These
products are well demanded by tourists who believe in the quality of the brands sold in Hong
Kong, China.

6. CATEGORY DATA
Table 34 Sales of Colour Cosmetics by Category: Value 2006-2011
Table 35 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011
Table 36 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011
Table 37 Colour Cosmetics Company Shares 2007-2011
Table 38 Colour Cosmetics Brand Shares 2008-2011
Table 39 Eye Make-up Brand Shares 2008-2011
Table 40 Facial Make-up Brand Shares 2008-2011
Table 41 Lip Products Brand Shares 2008-2011
Table 42 Nail Products Brand Shares 2008-2011
Table 43 Colour Cosmetics Premium Brand Shares 2008-2011
Table 44 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016
Table 45 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Deodorants in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
More products positioned for men were launched in 2011. For instance, Unilever Hong Kong
released Lynx Effect. In addition, Rexona launched Rexona Men, a line targeting younger males.
These new product developments helped to drive sales in 2011.
COMPETITIVE LANDSCAPE
Unilever Hong Kong and Beiersdorf Hong Kong lead deodorants, each accounting for a 25%
share of retail value sales in 2011. The companies’ brands have been around for many years and
they are well-established in the minds of consumers. Unilever offers Rexona and Dove, while
Beiersdorf targets men and women with Nivea products.
PROSPECTS
Deodorants is expected to post a negative 1% constant value CAGR over the forecast period,
since this product type remains rather niche. Also, the sales potential among young males, an
important consumer base for deodorants, is limited.
CATEGORY DATA
Table 46 Sales of Deodorants by Category: Value 2006-2011
Table 47 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 48 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 49 Deodorants Company Shares 2007-2011
Table 50 Deodorants Brand Shares 2008-2011
Table 51 Deodorants Premium Brand Shares 2008-2011
Table 52 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 53 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 54 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Depilatories in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
Retail volume sales of depilatories continued to decline in 2011. This is mainly because of the

7. rising popularity of hair removal services in beauty salons, which offer attractive promotions. As
such, the demand for manual depilatories is reduced.
COMPETITIVE LANDSCAPE
Procter & Gamble and Reckitt Benckiser continue to dominate depilatories in Hong Kong, China,
with retail value shares of 39% and 26%, respectively, in 2011. Procter & Gamble is well-known
for women’s pre-shave and razors and blades through Gillette Satin Care, Gillette Sensor Excel
for Women, Gillette Venus and Gillette Daisy Disposable. The brands provide the company with
wide product and share coverage.
PROSPECTS
Depilatories is predicted to post a negative 2% constant value CAGR over the forecast period.
This projection is based to the increasing affluence of working females, more of whom are
expected to pay for hair removal services in beauty salons, which offer attractive promotions. After
a few sessions, hair will be permanently removed, thereby relieving females of the hassle of
shaving regularly.
CATEGORY DATA
Table 55 Sales of Depilatories by Category: Value 2006-2011
Table 56 Sales of Depilatories by Category: % Value Growth 2006-2011
Table 57 Depilatories Company Shares 2007-2011
Table 58 Depilatories Brand Shares 2008-2011
Table 59 Forecast Sales of Depilatories by Category: Value 2011-2016
Table 60 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016
Fragrances in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
Fragrances recorded stronger current value sales growth in 2011, due mainly to the recovery of
the economy. Current value sales increased by 7% in 2011 to reach HK$712 million. As the
income elasticity of demand for fragrances is high, greater consumer confidence in the economy
contributed to the higher growth in current value sales. In addition, the increased number of
tourists boosted sales as fragrances is one of the major items on the shopping lists of visitors.
COMPETITIVE LANDSCAPE
Calvin Klein Cosmetics Co and Chanel HK Ltd lead a highly fragmented competitive landscape
with retail value shares of 10% and 8%, respectively, in 2011. Their leadership is due the halo
effect of their famous fashion products.
PROSPECTS
Fragrances is predicted to post a 2% constant value CAGR over the forecast period. It is
anticipated that more consumers will shift to premium brands, boosted by the continuous stream of
tourists from mainland China looking to purchase premium fragrances. Consumers from mainland
China will continue to provide a strong source of revenue for many fragrance brands in the
forecast period.
CATEGORY DATA
Table 61 Sales of Fragrances by Category: Value 2006-2011
Table 62 Sales of Fragrances by Category: % Value Growth 2006-2011

8. Table 63 Fragrances Company Shares 2007-2011
Table 64 Fragrances Brand Shares 2008-2011
Table 65 Men's Premium Fragrances Brand Shares 2008-2011
Table 66 Women's Premium Fragrances Brand Shares 2008-2011
Table 67 Forecast Sales of Fragrances by Category: Value 2011-2016
Table 68 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016
Hair Care in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
Hair care sales grew by 5% in current value terms in 2011 to reach HK$1.5 billion. Growth was
largely due to the increased affluence of consumers, resulting in them paying more attention to
hair care. In addition, retail selling prices of hair care products rose in 2011, which also contributed
to the growth in retail value sales.
COMPETITIVE LANDSCAPE
Procter & Gamble HK is the leading player with a 23% share of retail value sales in 2011. The
company offers a large range of brands across several hair care categories. Brands like Vidal
Sassoon, Pantene, Rejoice, Head & Shoulders and Clairol Herbal Essences have established a
strong customer base. The reputation and wide coverage of these brands provide the
manufacturer with strong bargaining power with retailers. Thus, Procter & Gamble’s brands enjoy
advantageous shelf space in retail stores.
PROSPECTS
Hair care sales are projected to grow by a 1% constant value CAGR over the forecast period. The
growth rate is expected to slow down as the forecast period progresses as hair care reaches
maturity in Hong Kong, China. In addition, hair care products are not popular among tourists.
Therefore, the influx of shoppers from mainland China is unlikely to significantly boost growth
rates.
CATEGORY DATA
Table 69 Sales of Hair Care by Category: Value 2006-2011
Table 70 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 71 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 72 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 73 Hair Care Company Shares 2007-2011
Table 74 Hair Care Brand Shares 2008-2011
Table 75 Styling Agents Brand Shares 2008-2011
Table 76 Colourants Brand Shares 2008-2011
Table 77 Salon Hair Care Company Shares 2007-2011
Table 78 Salon Hair Care Brand Shares 2008-2011
Table 79 Hair Care Premium Brand Shares 2008-2011
Table 80 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 81 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 82 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016

9. Men's Grooming in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
Due to the increasing efforts of manufacturers and marketers, male consumers in Hong Kong,
China are increasingly informed about the benefits of grooming products. As a result, they are
more willing to spend on men’s grooming products. Moreover, many traditional skin care brands
have developed men’s grooming variants. Therefore, current value sales grew by 5% in 2011, the
highest growth rate of the review period.
COMPETITIVE LANDSCAPE
Procter & Gamble HK leads men’s grooming with a 25% share of retail value sales in 2011. The
company benefits from a wide range of Gillette variants in men’s deodorants and men’s shaving.
PROSPECTS
Men’s grooming is projected to grow by a 1% constant value CAGR over the forecast period.
Men’s skin care is expected to post the fastest constant value CAGR of 3%. This is because
men’s skin care remains an emerging category; it is anticipated that manufacturers will convince
more men to use skin care products in the short to medium term.
CATEGORY DATA
Table 83 Sales of Men’s Grooming by Category: Value 2006-2011
Table 84 Sales of Men’s Grooming by Category: % Value Growth 2006-2011
Table 85 Sales of Men's Razors and Blades by Type: % Value Breakdown 2007-2011
Table 86 Men’s Grooming Company Shares 2007-2011
Table 87 Men’s Grooming Brand Shares 2008-2011
Table 88 Men's Razors and Blades Brand Shares 2008-2011
Table 89 Forecast Sales of Men’s Grooming by Category: Value 2011-2016
Table 90 Forecast Sales of Men’s Grooming by Category: % Value Growth 2011-2016
Table 91 Sales of Body Shavers by Type: Volume Analysis 2006-2011
Oral Care in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
Sensitive care was one of the main trends in oral care in 2011. There is increasing awareness of
teeth and gum health due to initiatives by manufacturers and marketers in collaboration with
dentists. There were also several news reports and magazine articles emphasising the importance
of teeth and gum care. In addition, various brands promote their sensitive care products actively.
For instance, Colgate heavily promoted Colgate Sensitive Pro Relief on TV in 2011.
COMPETITIVE LANDSCAPE
Colgate-Palmolive HK continues to lead oral care, with a 50% share of retail value sales in 2011.
The company’s strong performance was attributed to the wide product ranges offered by Colgate
and Darlie. In addition, Colgate has been present in Hong Kong, China for many years and is a
well-established, top-of-mind brand.
PROSPECTS
The sensitive care trend is expected to continue over the forecast period. In addition, it is
anticipated that manufacturers will be aggressive in their research and development efforts in

10. order to introduce new functions for toothpaste. As more consumers moving to functional
products, the average unit price of toothpaste is predicted to increase in constant value terms over
the forecast period.
CATEGORY DATA
Table 92 Sales of Oral Care by Category: Value 2006-2011
Table 93 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 94 Sales of Toothbrushes by Category: Value 2006-2011
Table 95 Sales of Toothbrushes by Category: % Value Growth 2006-2011
Table 96 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 97 Oral Care Company Shares 2007-2011
Table 98 Oral Care Brand Shares 2008-2011
Table 99 Toothpaste Brand Shares 2008-2011
Table 100 Mouthwashes/Dental Rinses Brand Shares 2008-2011
Table 101 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 103 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016
Table 104 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth
2011-2016
Sets/Kits in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
Skin care and make-up starter kits were the most common types in 2011. These are the most
common beauty and personal care products and demand is extremely high from local consumers
and tourists. Consumers tend to purchase products from the same brand. Therefore, sets/kits are
attractive. Moreover, they are perceived to offer better value and greater convenience.
COMPETITIVE LANDSCAPE
L'Oréal HK lead sets/kits with a 21% share of retail value sales in 2011. The company has
extensive brand coverage across beauty and personal care. Its main brands in sets/kits are
Lancôme, Kiehl's, Biotherm and Maybelline. Maybelline registered the strong increase in retail
value sales in 2011. This performance was mainly due to new product development and marketing
support. For instance, Maybelline launched sets which included Long Extreme Stiletto and Angel
Fit Brighten Up Blush. Thus, it offered rounded make-up sets, containing a wide range of products
from facial care to eye care.
PROSPECTS
Sales are expected to grow by a 1% constant value CAGR over the forecast period. The demand
for sets/kits is heavily influenced by the increasing prices of individual products. Sets/kits provide
products at discounted prices, attracting consumers on the lookout for value for money purchases.
CATEGORY DATA
Table 105 Sales of Sets/Kits: Value 2006-2011
Table 106 Sales of Sets/Kits: % Value Growth 2006-2011
Table 107 Sets/Kits Premium Vs Mass % Analysis 2006-2011
Table 108 Sets/Kits Company Shares 2007-2011

11. Table 109 Sets/Kits Brand Shares 2008-2011
Table 110 Sets/Kits Premium Brand Shares 2008-2011
Table 111 Forecast Sales of Sets/Kits: Value 2011-2016
Table 112 Forecast Sales of Sets/Kits: % Value Growth 2011-2016
Table 113 Forecast Sets/Kits Premium Vs Mass % Analysis 2011-2016
Skin Care in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
Middle-class females, the major target for skin care players, tend to be educated and willing to
believe in high-tech products. Biotechnology, the major trend in 2011, appeals to middle- and
upper-class females’ needs by offering the latest technology and medical approval. For example,
Olay expanded the Olay Professional Pro-X line, emphasising its biotechnology and medical
aspects.
COMPETITIVE LANDSCAPE
Procter & Gamble HK leads skin care with an 11% share of retail value sales in 2011. The
company offers well-known brands like SK-II and Olay, which are popular among middle- and
upper-class middle-aged consumers. In addition, it launched aggressive marketing campaigns and
new product launches in order remain competitive.
PROSPECTS
Skin care sales are predicted to grow by a 2% constant value CAGR over the forecast period. This
represents a slight slowdown in constant value growth compared to the review period CAGR. A
stronger competitive landscape is expected to see manufacturers engage in price competition as
skin care matures. This will exert downward pressure on unit prices in most skin care types over
the forecast period.
CATEGORY DATA
Table 114 Sales of Skin Care by Category: Value 2006-2011
Table 115 Sales of Skin Care by Category: % Value Growth 2006-2011
Table 116 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011
Table 117 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-
2011
Table 118 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-
2011
Table 119 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 120 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 121 Skin Care Company Shares 2007-2011
Table 122 Skin Care Brand Shares 2008-2011
Table 123 Facial Moisturisers Brand Shares 2008-2011
Table 124 Anti-agers Brand Shares 2008-2011
Table 125 Firming/Anti-cellulite Body Care Brand Shares 2008-2011
Table 126 General Purpose Body Care Brand Shares 2008-2011
Table 127 Skin Care Premium Brand Shares 2008-2011
Table 128 Forecast Sales of Skin Care by Category: Value 2011-2016

12. Table 129 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016
Sun Care in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
Local consumers are increasing aware of the benefits of sun protection, and the harmful effects of
too much exposure to sun rays, such as skin ageing, wrinkles or fine lines. In addition, the desire
for fair skin is an increasing trend in Hong Kong, China. This resulted in good year-on-year retail
volume and value growth rates in the review period.
COMPETITIVE LANDSCAPE
Schering-Plough and Mentholatum (Asia Pacific) continue to lead sun care with retail value shares
of 17% and 15%, respectively, in 2011. Their respective brands, Coppertone and Sunplay, have
offered sun protection in Hong Kong for many years. As such, it has been rooted in the minds of
consumers on their presence, and would look for these brands when they are in need for sun care.
PROSPECTS
Sun Care sales are expected to grow by a 1% constant value CAGR over the forecast period. The
performance of traditional sun protection products will be affected adversely by the emerging sales
of multifunctional skin care products.
CATEGORY DATA
Table 130 Sales of Sun Care by Category: Value 2006-2011
Table 131 Sales of Sun Care by Category: % Value Growth 2006-2011
Table 132 Sun Care Premium Vs Mass % Analysis 2006-2011
Table 133 Sun Care Company Shares 2007-2011
Table 134 Sun Care Brand Shares 2008-2011
Table 135 Sun Care Premium Brand Shares 2008-2011
Table 136 Forecast Sales of Sun Care by Category: Value 2011-2016
Table 137 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016
Table 138 Forecast Sun Care Premium Vs Mass % Analysis 2011-2016
Table 139 Sales of Sun Protection by Formulation: Value Analysis 2007-2011
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