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1. Samsung Company – Smartphone Analysis
Renub Research
www.renub.com
Publisher: Renub Research
Published: February, 2012

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Samsung Company – Smartphone Analysis
This report talks about the Samsung Smartphone performance worldwide. What is Samsung
strategy in smartphone worldwide and India. Samsung company smartphone have been
analyzed from five view point in this report.
1) Samsung Strategies for Smartphone selling in India
2) Samsung Smartphone sales unit in India
3) Samsung Mobile Market Share in India
4) Samsung Strengths in Smartphone
5) Samsung Weakness in Smartphone
Data Sources
This report is built using data and information sourced from proprietary databases, secondary
research and in-house analysis by Renub Research team of industry experts.
Secondary sources information and data has been collected from various printable and non-
printable sources like search engines, News websites, Government Websites, Trade Journals,
White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books,
Industry Portals, Industry Associations and access to more than 100 paid databases.

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Table of Contents
1. Samsung Electronics Co. Ltd
1.1 Samsung Strategy for Smartphone in India
1.1.1 Smartphone for Everyone
1.1.2 Provide an Open Operating System (OS)
1.1.3 Marketing Strategy
1.1.4 Open Invitation to Symbian Developers to Join Bada
1.2 Samsung Smartphone Sales in India (2010 – 2011)
1.3 Samsung Smartphone Strengths
1.3.1 Strong Technology
1.3.2 Supports Multiplatform
1.3.3 Focus on Innovation and Consistent R&D
1.3.4 Smartphone for Everyone
1.3.5 Samsung Increasing Mobile Phone Market Share
1.4 Samsung Smartphone Weakness
1.4.1 Patent War between Apple Inc. and Samsung
1.4.2 Software Is a Fatal Weakness of Samsung

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List of Figures:
Figure 9-6: India – Samsung Smartphone Sales Unit (Million), 2010 & 2011
Figure 9-7: Samsung – Smartphone Product Split (Percent %), 2011
Figure 9-8: Worldwide – Forecast for Samsung Investment on R&D (Billion US$), 2010 – 2012
Figure 9-9: India – Samsung Mobile Market Share (Percent %), 2007 – 2011
Figure 9-4: India – Mobile Market Share (Percent %), 2008 – 2009
Figure 9-5: India – Mobile Market Share (Percent %), 2009 – 2010

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List of Tables:
Table 9-5: Smartphone Based on Bada Operating System, 2011
Table 9-6: India – Smartphone Price Comparison (INR), 2011

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