Authentic Avatar Brand: Build Trust Through Your Virtual Presence Renne Emiko Brock-Richmond (SL: Zinnia Zauber) Second Life Community Convention 2011 Your avatar is a visual representation of you. As a form of personal branding, your avatar must communicate your enthusiasm, openness, and mission to tap those productive, emotional interactions and encourage participation that online communities utilize. Discover how to create an expressive, consistent, and genuine appearance and animations that articulates your authentic motivation and to differentiate you, your cause, and your business from other avatars.