A close look at an assignment for undergraduate students from COM 250, Digital and Media Literacy, University of Rhode Island. Presentation to the Association for Education in Journalism and Mass Communication.

1. Mobilizing Culture:
Using Popular Media
to Teach About Race,
Class, and Gender in
the Digital Sphere Renee Hobbs
University of Rhode Island
Association for Education in Journalism
and Mass Communication Conference
August 7, 2020

2. COM 250 Digital and Media Literacy
University of Rhode Island
fully online undergraduate
General Education course
Ordinary creativity is the focus of this project.
Document and analyze one example of a YouTuber,
Instagrammer, TikTokker, or another individual who has
embraced the identity of a digital author to
deconstruct and analyze the choices they make and
discover what aspects of their work are most
appreciated by their target audiences.
You create a screencast analysis video that gives insight
on this individual's work by applying the critical
questions and key concepts of digital and media
literacy. Your purpose is to help a general audience gain
critical insight on the ways in which ordinary creativity
is expressed by digital authors who share content on
digital platforms.

3. 1. Choose a digital author to analyze
2. Select a particular work to analyze
3. Gather information & develop key
ideas
4. Write the voice-over narration and
select images
5. Rehearse and produce your
screencast
6. Upload and share to a public website
7. Reflect on the learning experience

5. YouTube - Jess Conte
YouTube - Aspyn Ovard
Instagram – Mikzazon
YouTube/Instagram - Whitney Simmons
Instagramer- Ashleigh Jordan
YouTube/Instagram- Keaton Milburn
YouTube - Maggie MacDonald
YouTube - Tana Mongeau
YouTube- Jenna Marbles
TikTok - Charli D'Amelio
Instagram- Slick Woods
YouTube - Chris Smoove
YouTube - The Right Opinion
YouTube- Try Guys
YouTube- Trevor Wallace
YouTube - Evan Centopani
YouTube - David Dobrik
YouTube - Dude Perfect
YouTube - Itsdom
YouTube - Fathering Autism
YouTube - Vsauce
YouTube - Jeffree Star
YouTube- NikkiTutorials
YouTube - Ryan ToysReview
YouTube – Ladylike

6. YouTube - Jess Conte
YouTube - Aspyn Ovard
Instagram – Mikzazon
YouTube/Instagram - Whitney Simmons
Instagramer- Ashleigh Jordan
YouTube/Instagram- Keaton Milburn
YouTube - Maggie MacDonald
YouTube - Tana Mongeau
YouTube- Jenna Marbles
TikTok - Charli D'Amelio
Instagram- Slick Woods
YouTube - Chris Smoove
YouTube - The Right Opinion
YouTube- Try Guys
YouTube- Trevor Wallace
YouTube - Evan Centopani
YouTube - David Dobrik
YouTube - Dude Perfect
YouTube - Itsdom
YouTube - Fathering Autism
YouTube - Vsauce
YouTube - Jeffree Star
YouTube- NikkiTutorials
YouTube - Ryan ToysReview
YouTube – Ladylike

7. IDENTITY
REPRESENTATION
CULTURE
FANDOM

8. Access the Syllabus,
Assignments and Samples of Student Work
http://bit.ly/hobbscom250