Dr. Brian Primack introduces the health issues around alcohol issue and the role of media literacy education in substance abuse prevention.

1. Alcohol Primer: Four Questions about Alcohol Brian A. Primack, MD, EdM, MS March 2010 Drug Free Pennsylvania

3. 1. How Does It Work?

4. Phineas Gage

8. Some Neurotransmitters “ Gas” + Aspartate “ Gas” + Glutamate “ Brakes” - Glycine “ Brakes” - GABA Reward, pleasure + Dopamine Mood, sleep + Serotonin (5HT) Fight, flight + NE Memory + Acetylcholine

9. Some Neurotransmitters “ Gas” + Aspartate “ Gas” + Glutamate “ Brakes” - Glycine “ Brakes” - GABA Reward, pleasure + Dopamine Mood, sleep + Serotonin (5HT) Fight, flight + NE Memory + Acetylcholine

10. GABA and Chloride

11. GABA, Chloride, and Alcohol

14. 2. What’s the Big Deal?

16. Leading Causes of Death in 1-24 Year Olds 25 Suicide 30 Homicide 10-90 Other Accidents 40 Motor Vehicle Accidents % Related to Alcohol Cause

17. Alcohol Is the Leading Cause of Death Those Under 25

21. Liver Damage: Cirrhosis

23. Effects of Alcohol (Netter)

24. Ascites

25. Jaundice

26. Gynecomastia

28. FAS

30. Alcohol is the leading cause of child and spousal abuse

36. Brain Damage, Poor Nutrition, Obesity

39. 3. Why Do We Drink?

41. History, Culture

42. Religion

45. In 1996, the Budweiser frogs were more recognizable to children aged 9-11 than the Power Rangers, Tony the Tiger, or Smokey the Bear

55. Fantasy

56. Reality

57. Media Exposure (8-18) Rideout, 2010

59. Primack et al., Addiction , 2010

60. Primack et al., Addiction , 2010

61. 4. What Can Be Done?

63. Thank You [email_address]