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The Business Value of APIs - "Bringing the world together via APIs at Eventbrite"

The Business Value of APIs - "Bringing the world together via APIs at Eventbrite"

The business proposition of APIs is all about scaling:
- Scaling your customers' businesses
- Scaling your product functionality
- Scaling your product innovation
- Scaling your product development

Find out what that meant for a company like Eventbrite that generates 15% of its ticket sales via their API.

The business proposition of APIs is all about scaling:
- Scaling your customers' businesses
- Scaling your product functionality
- Scaling your product innovation
- Scaling your product development

Find out what that meant for a company like Eventbrite that generates 15% of its ticket sales via their API.

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The Business Value of APIs - "Bringing the world together via APIs at Eventbrite"

  1. 1. ! Bringing the world together via APIs Renaud Visage Co-Founder and CTO
  2. 2. Eventbrite is the largest marketplace for live experiences
  3. 3. Eventbrite is Global
  4. 4. In 2013, Eventbrite Organizers Made Over 1 Billion USD
  5. 5. 1 million live experiences in 2013
  6. 6. api launch = 2008
  7. 7. exponential growth 10,000+ applications developed using our API ! 15% of Gross Ticket Sales come from events created via the API ! That’s 100M £ for this year alone!
  8. 8. What is the business value of APIs?
  9. 9. #1 Bring in more £££ for your clients
  10. 10. #2 Extend the functionality of your product
  11. 11. ! Salesforce ! Use case: Allows event organizers to manage their customer relationships !
  12. 12. WordPress: ! Use case: Populate the appropriate places on their WordPress site
  13. 13. ! SurveyMonkey ! Use case: Allows event organizers to send post-event surveys !
  14. 14. MailChimp ! Use case: Allows users to import guest lists into email campaigns
  15. 15. Sunrise ! Use case: Let attendees manage theirl calendar on mobile devices
  16. 16. ConferenceBadge ! Use case: Let our organizers print beautifully designed badges
  17. 17. Accounting
  18. 18. Accounting Track Management
  19. 19. Accounting Track Management Fundraising
  20. 20. Accounting Track Lead Marketing Management Fundraising
  21. 21. Accounting Lead Marketing Scheduling Track Management Fundraising
  22. 22. Lead Marketing SMS Messaging Accounting Scheduling Track Management Fundraising
  23. 23. Lead Marketing SMS Messaging Accounting ERP Scheduling Track Management Fundraising
  24. 24. Accounting Lead Marketing SMS Badge Messaging Printing ERP Scheduling Track Management Fundraising
  25. 25. Accounting Lead Marketing SMS Badge Messaging Printing ERP CMS Scheduling Track Management Fundraising
  26. 26. Lead Marketing SMS Badge Messaging Printing Timing CMS Accounting ERP Scheduling Track Management Fundraising
  27. 27. Lead Marketing SMS Badge Messaging Printing Surveys Timing CMS Accounting ERP Scheduling Track Management Fundraising
  28. 28. Lead Marketing SMS Badge Messaging Printing Surveys Timing Acquisition Marketing CMS Accounting ERP Scheduling Track Management Fundraising
  29. 29. Lead Marketing SMS Badge Messaging Printing Surveys Timing Acquisition Marketing CMS Mobile Apps Accounting ERP Scheduling Track Management Fundraising
  30. 30. Lead Marketing SMS Badge Messaging Printing Surveys Timing Acquisition Marketing CMS Mobile Apps Accounting ERP Scheduling Track Management Fundraising Sponsoring
  31. 31. Lead Marketing SMS Badge Messaging Printing Surveys Timing Acquisition Marketing CMS CRM Mobile Apps Accounting ERP Scheduling Track Management Fundraising Sponsoring
  32. 32. Lead Marketing SMS Badge Messaging Printing Surveys Timing Acquisition Marketing CMS CRM Mobile Apps Event Discovery Accounting ERP Scheduling Track Management Fundraising Sponsoring
  33. 33. Lead Marketing SMS Badge Messaging Printing Surveys Timing Acquisition Marketing CMS CRM Mobile Apps Social Apps Event Discovery Accounting ERP Scheduling Track Management Fundraising Sponsoring
  34. 34. #3 Foster innovation
  35. 35. #4 API First Development Saves You Money
  36. 36. application api
  37. 37. eat your own dog food!
  38. 38. From Monolithic…
  39. 39. …to SOA
  40. 40. The Business of APIs is All About Scaling
  41. 41. Scaling your customers businesses
  42. 42. Scaling your product functionality
  43. 43. Scaling your product innovation
  44. 44. Scaling your product development
  45. 45. thank you! Twitter @renaudvisage

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