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Taiwan's gutter oil scandal
- 1. Taiwan’s gutter oil scandal Looking at how the story broke over the first two weeks in September 2014.
- 2. 地沟油 – gutter oil
- 3. Timeline Date Event 3/9/14 • Chinese technology firm Baidu announces smart chopsticks to detect products made with gutter oil which is a problem on the mainland 4/9/14 • Chang Guann Co. discovered producing gutter oil as Chuan Tung Fragrant Lard Oil 6/9/14 • Opposition politicians ask for tougher food regulations • Wei Chuan Foods Corp. – a company with previous history of using suspect oil found using contaminated oil in their products 8/9/14 • Mid-Autumn festival – ‘mooncake festival’ • News media list Taiwanese and Hong Kong brands including Maxim’s, Taipei Leechi and supermarket brand Wellcome who have used the oil 9/9/14 • Chang Guann fined NT$50M (£1.02M) by Taiwan authorities • Product removed from the shelves of 7-Eleven and Circle K convenience stores in Hong Kong • Taiwanese president Ming Ying-jeou asks for tougher government inspections • Singaporean retailers start taking Taiwan products off the shelves. Travel agencies stopping visits to Taiwanese souvenir shops to prevent tourist from buying contaminated products 10/9/14 • Hong Kong trading company Globalway exposed as one supplier to Chang Guann of tainted oil 11/9/14 • Hong Kong government states concern that city’s reputation has been tainted 14/9/14 • Taiwan confirms contaminated products have been shipped to 12 countries including US, France, Australia, New Zealand, South Africa and Chile 15/9/14 • Singaporean brands not involved including BreakTalk feel that they have to explicitly deny involvement as consumers express distrust of their food suppliers 16/9/14 • South China Morning Post publishes interactive map of businesses found selling contaminated products in Hong Kong
- 4. By numbers • 507 blogs • 9,491 tweets • 22,812 forum posts • 9,715 online news pieces • 31 YouTube videos • 340 Facebook public status posts • 20 public Google+ posts
- 5. Overall social discussions Top countries Hong Kong 22.3% Taiwan 20.8% China 12.4% USA 11.7% Japan 6.0% Singapore 5.0% Malaysia 3.2% Other 15.5%
- 6. Communities Despite the global ramifications of the scandal it hadn’t gone viral beyond APAC due to the discussions remaining within relatively close knit online communities. There was no inciting incident to cause the story to ‘jump’ communities, for instance a prominent Mail Online story or an FDA warning.
Hinweis der Redaktion
- Di gou you – gutter oil is the name for illegal cooking oil made from recycled waste oil from: restaurant fryers, grease traps and slaughterhouse waste. The recycling process used is usually rudimentary – filtation, boiling or refining. It is then sold as a cheaper alternative to coooking oil at a 30 – 50% discount
- At the beginning of September Taiwanese authorities discovered that a local food manufacturer has shipped about 300 tons of gutter oil, Baidu’s launch of gutter oil detecting chopsticks the day before seemed eerily prescient. The story developed when the true scale of the scandal rolled out over the next fortnight. Right in the middle of the scandal was the Chinese mid-Autumn music festival where there was widespread angst about whether mooncakes that consumers had been gifted contained the contaminated oil. As the Taiwanese investigated further they found that contaminated products has been sold around the world.