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071105 Online Pr

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Ged Carroll

This was a presenation that I gave to members of the CIPR from the West Midlands at McCann Erickson's regional office just outside Birmingham. I delivered the presentation putting especial emphasis on reputation management.

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Online PR: A Primer In Reputation Management November 5 th 2007
Reputation Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding Online Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Favourable Coverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dealing with Unfavourable Coverage ,[object Object],[object Object],[object Object],[object Object]
IP Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
O’Reilly Publishing & Web 2.0 ,[object Object],[object Object],[object Object]
Tools & Techniques for Online PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online News Sources & RSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Blogs & Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Blogs ,[object Object],[object Object],[object Object]
Podcasts & Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Curtis Audio blogs Q&A interviews Executive speeches Panel discussions Storytelling Self-guided product tour Online learning
Virtual Worlds ,[object Object],[object Object],[object Object],[object Object]
Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Micro media ,[object Object],[object Object],[object Object],[object Object]
Maximise the Reach of Press Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using PR to Achieve Search Traffic
Stakeholders (human & machine) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
How Algorithmic Search Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Searching the Long Tail Google, Live.com, Yahoo! and Ask algorithmic search Social Search Bookmarking Services Q&A services Trusted web Local search Maps Yellow Pages Mobile search Comparison shopping Mainstream Esoteric Vertical search (Google Scholar, Krugle, Scirus etc) Recommendations (Last.fm, Yahoo! Music)
PR Agency PR AND SEARCH Three Scenarios for Search and PR TRANSACTIONAL Specialists SEM/SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BRAND Content creation / Bookmarking SEO REPUTATION Trusted advisor SEM Content creation SEO ,[object Object],[object Object],[object Object]
Bibliography / Useful Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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071105 Online Pr

  • 1. Online PR: A Primer In Reputation Management November 5 th 2007
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.  
  • 16.
  • 17.
  • 18. Using PR to Achieve Search Traffic
  • 19.
  • 20.  
  • 21.
  • 22. Searching the Long Tail Google, Live.com, Yahoo! and Ask algorithmic search Social Search Bookmarking Services Q&A services Trusted web Local search Maps Yellow Pages Mobile search Comparison shopping Mainstream Esoteric Vertical search (Google Scholar, Krugle, Scirus etc) Recommendations (Last.fm, Yahoo! Music)
  • 23.
  • 24.