1. Coordinator in Sweden
?Lars Forslin
?Age 47
?Stockholm
Lives in
? in garden design, web design/graphic design
Freelancer
?Avid photographer, mostly plant/garden related
? out the garden design as CYL gets going
Will phase
? in more of photography
Will phase
?Former editor/contributor of organic gardening magazine ”Odlaren”
?Background in organic vegetable gardening in the 80's & 90's
?in garden center for 6 years, nursery dept.
Worked
? campaign web sites for PPH 2007-2009
Made the
? in horticulture and media
Education
in Sweden 2010
2. GENERAL
?Web-centered approach
? or plant group per month March – October
One plant
?Presentation of the plants on the CYL website
PRESS
?Press release every month by e-mail
?Downloadable press material at the CYL site
? will get the material on DVD also, w. intr. letter.
Journalists
RETAILERS
? to retailers every month
Newsletter
? will get the DVD with POS material along with intr. letter
Retailers
?Kickoff seminars in February, targeting both trade and press
GENERAL PUBLIC
? CYL site through advertizing in gardening mags
Promote
?Also Google Ads
in Sweden 2010
