1. Profiting In A LinkedIn Economy Dannielle Blumenthal, Ph.D. @thinkbrandfirst July 2011 Please feel free to reuse and adapt this presentation with attribution. All opinions my own.

4. Capitalist Businesses Are Mini-Economies Created for Profit Definition of a business here ; Willy Wonka factory image here ; Augustus Gloop image here ; money image here Owner produces/distributes product or service Owner sells to consumer with added fee Owner keeps the difference

6. The Industrial Age Is Now Over, Product Manufacturing Is Cheap, and Service (Knowledge) Creates Profit. Image source here

7. Now That Basic Needs Are Easily Available, Owners Must Create Consumer Demand Definition adapted from: Wikipedia ; Image source here Using Logic & Emotion

8. They Need Thinking Employees To Create Demand and Cut Costs Source: Grant Thorton International Business Report Survey 2009 (most recent); pie chart created using this free tool “ Innovation in the current climate is about making processes more efficient….trying to work smarter.” — Frank Ponsioen, partner, Grant Thornton International

11. Today’s Knowledge Workers Have Skills But Not Permanent Ties Marriage rates are at their lowest in a century and about 2 out of 5 end in divorce. 1 out of 4 children lives in a single-parent household. 2 out of 5 births are to unmarried women . Approximately 3 out of 4 children are not being raised by a stay-home-mother or father. 1 in 6 Americans move each year . The average young Baby Boomer changed jobs 11 times between the ages of 18-44 and Generations X and Y have similar expectations .

15. Good Luck!