5. Here’s a good guide to
getting your small
business started:
“2 useful articles via
@accountancyage”
6. A typical content marketing
project: Social data touches
our projects here
And here
And here
And here
7. A Really Targeted Creative Process:
Discovery
Creative
Planning
Stakeholder
Recruitment
Production Launch
Social data touches
our projects here
And here And here And here
25. Get the Intersect
- Who do *your* followers tend to
follow?
- Who do your competitor’s
followers tend to follow?
- Who do those people tend to
follow?
26. Domains your audience share:
0
10
20
30
40
50
60
70
80
90
100
0
50
100
150
200
250
300
350
Count of Follower Domains Average of DA
27. Top social channels shared by
your followers:
0
50
100
150
200
250
youtube.com twitter.com twitpic.com vimeo.com plus.google.com flickr.com linkedin.com
30. Amazing multiple link sources
Already Linking to
Client
Linking to
Competitor 1
Linking to
Competitor 2
Mentioned in the
twitter bio of
someone who follows
Client
Mentioned in the
twitter bio of
someone who follows
Competitor 1
Mentioned in the
twitter bio of
someone who follows
Competitor 2
Sending referral
traffic to competitor
31. Easy Win Tip #1
Gather all the
twitter profiles that
follow your
competitors
Cross reference that
with who follows
you
Collate a list of who
follows your
competitors, but not
you
32. Expand your customer database to include social handles, demographics,
social authority…
38. Top domains shared by your
competitors’ followers that
don’t link to you.
39. Find the domains which
intersect these datasets:
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
0
1
2
3
4
5
6
Sum of Number of Datasets site exists in Average of Referring Domains
40. What are these people
sharing?
Or – content strategy pt 1
