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Introduction to
Fundamental Analysis

The importance of Earnings
What we expect,
from Listed companies:

Running a
good
Business

“TOP LINE”
“Under control..”

“Business
is
growing”

Sales
-Costs, taxes

“BOTTOM LINE” = Net Profit
“TOP LINE”
“Under control..”

Sales
-Costs, taxes

“BOTTOM LINE” = Net Profit
Number of Shares

═ EPS
What is
“earnings per share”?
A. Net Profit
B. Number of Shares
C. Net Profit / Number of Shares
„Does the company have good prospects?‟
„Does it have a bright future…‟
„May “laman” ba yan?‟

Actual EPS over time
2011, 2012, 2013..

EPS
2008

2009

2010

2011

2012

2013
What company has
bright prospects?
A.High EPS growth
in the past
B.High Growth of EPS
in the future
What makes this, a good company ?
“TOP LINE”

Growing

Sales
-Costs, taxes

“BOTTOM LINE”

= Net Profit

Work hard to make
the SALES grow

Competitive

under control

Growing
Price

X

Volume
Just because you
have big sales,
doesn‟t mean,
you have big profit.

= Sales
- Costs

Raw materials
Cost of Capital
Cost of Labor
Cost of Land
Taxes
Cost of Doing Business

= Net Profit
2000

Gold Price since 1995
300 to 1600
The driving
force of Price…

1600
Price

X

Volume

More people. More money.
Big domestic market.

= Sales
- Costs

= Net Profit

* Needs more
food, shelter,
transport, telec
om
“TOP LINE”

Sales
-Costs, taxes

“BOTTOM LINE”

= Net Profit
Number of Shares

═ EPS
Valuation
What is cheap,
what is expensive
70
50
Valuation
Earnings

5
Year 1

7
Year 2
How to
Compare
Price / Share
Earnings / Share
Price / Earnings
Ratio

GLOBE TeL

PLDT

1,050
73

2,500
212

= 14x

= 12x
Lower “Price / Unit”

PLDT gives you more
“Earnings” for the “Price.”
Which is cheaper
Small Can

P50/Liter

Big Can
200/5 Ltrs

More
expensive
per Liter

Cheaper, despi
te bigger price
tag

Same FUEL
A market is
expensive, when the
stocks are near the UPPER
LINE

Earnings in 2013

Earnings in 2012

Earnings in 2011

2011

A market is
cheap, when the
stocks are near
the LOWER LINE.

2012 2013
A market is
expensive, when the
stocks are near the UPPER
LINE

Earnings in 2013

Expensive

Earnings in 2012

Expensive
Earnings in 2011

Cheap

2011

Cheap
A market is
cheap, when the
stocks are near
the LOWER LINE.

2012 2013
Strategy

SELL

BUY

BUY
BUY

Company
Earnings = net

profits
The upper and lower lines are determined by the PROFITS
of the company, Times the range of Price-Earnings Ratio.

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Fundamental analysis the importance of earnings (1)