What you need to know (Right Now!) about Mobile Marketing

1. What you need to know (Right Now!) about Mobile Marketing March 3, 2011 Blue Ash Business Association http://www.twitter.com/servicewebsw

3. “ According to Borrell Associates statistics, more than half a million apps are downloaded every hour and the average smartphone user has 22 of them.” The average smartphone users spends 2.8 hours per day using apps and 3 in 5 people first turn to an app before searching the Web, says Mobclix. “ Consumers in the United States are more likely to buy a smartphone in 2011 than PCs, feature phones, ereaders, media tablets and gaming products, according to a recent survey by Gartner Inc. U.S. smartphone sales are expected to grow from 67 million units in 2010 to 95 million units in 2011. By comparison, mobile PC shipments are forecast to total 50.9 million in the U.S. in 2011, up from 45.6 Report: Top 10 App Trends of 2011 , Read Write Mobile , December 28, 2010 2010 App Game Changers , Mobclix, December 20, 2010 Americans more likely to buy smartphone than any other device: Gartner , Mobile Commerce Daily, February 23, 2011 How fast is the mobile app marketplace growing?

4. Businesses of every size are targeting customers with smartphones as the primary communications medium

5. Nearly every social media site is now accessible through mobile apps. Mobile is the primary vehicle for reaching consumers through social media

7. What are some of the solutions available to reach mobile customers? Option Integrate 2D bar codes into print media and promotions Use 1D and 2D bar codes Objective Action Modify website to capture statistics and support promotions Send SMS messages to customers, receive text messages Use text messaging Create campaign, register short code, modify web site Drive more mobile web traffic with mobile friendly website Create mobile friendly website Modify website to use mobile frameworks Create campaign to drive traffic to website Use mobile device advertising Provide mobile web access and track web traffic Provide enhanced capabilities to lock in customers (loyalty card, payments) Create a custom app to engage customers Develop custom app and integrate into business processes Develop kiosk solution and integrate with promotions Drive in-store sales Use proximity marketing Cost $ $$$

12. Evaluating Mobile Web vs. Custom Smartphone Apps

13. Apple’s iAd and Google’s AdMob programs allows mobile ads to be sent to smartphones if the user opts in. Push notifications set an alert notification in the home menu and the messages will be displayed within the target application. Reaching your Audience via Mobile… Mobile Banner Ads

17. Bob McCarthy Biography Bob McCarthy is the President and CEO of ServiceWeb Systems, Inc. a software development and services company based in Cincinnati, Ohio. ServiceWeb Systems is a mobile device and web development services company based in Cincinnati, Ohio. SWSI uses onshore and offshore resources to deliver custom smartphone and tablet apps quickly and cost effectively. Visit the SWSI website for videos and screen shots of previous projects or scan the QR code below for contact information and links to our website. http:// www.servicewebsw.com http://www.twitter.com/servicewebsw

18. Bob McCarthy [email_address] 513-527-4886 Thank you…