When you rely upon the members of your indirect channel ecosystem to drive your marketing and sales effort and provide quality service and support to your customers; targeted, timely, personalized and pertinent communication is essential. But in the era of smart phones, tablets, instant messaging and social media, it’s also critical to acknowledge that your audience’s communication preferences and communication technology have changed significantly in a just a few short years. This whitepaper challenges you to rethink your channel communication strategy and adopt a true multichannel approach complementing email and portals with a wide variety of mediums and goes on to analyze the technology available to today’s channel marketers.

1. Collaborate beyond the enterprise
Whitepaper from Relayware
Indirect Channel Communication

2. Contents
Indirect Channel Communication 3

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14. Collaborate Beyond the Enterprise