A Closer Look To REKLAMSTORE’S DMP TECHNOLOGY ReklamStore’s DMP technology enables marketers analyze and interpret their own first-party data to understand their target customers’ behaviors and improve accuracy on purchase. Its full-comprehensive components allow marketers to segment and easily target specific audiences.

1. April 2016 edition
A Closer Look To
REKLAMSTORE’S
DMP TECHNOLOGY
A publication of ReklamStore
Data rules... Content may be king in media, but in advertising, it is data.
- Marketers Celebrate Glimmers of Recovery, TANZINA VEGA, March 9, 2011

2. 2ReklamStore.com
A Closer Look To ReklamStore’s DMP Technology
Contents
3 A Closer Look To ReklamStore’s DMP Technology
4 What’s ReklamStore’s DMP Technology?
4 Five important characteristics of ReklamStore’s DMP
5 How Data Is Being Collected?
6 ReklamStore’s Data Partnerships
7 Segments Of Data
9 About ReklamStore

3. 3ReklamStore.com
A Closer Look To ReklamStore’s DMP Technology
A Closer Look To
REKLAMSTORE’S
DMP TECHNOLOGY
“A February 2012 survey from Columbia
Business School and the New York American
Associations found %91 of US marketers
surveyed believed successful brands used
data to drive marketing decisions.”

4. 4ReklamStore.com
A Closer Look To ReklamStore’s DMP Technology
What Is ReklamStore’s
DMP Technology?
ReklamStore’s DMP technology enables marketers analyze and interpret their
own first-party data to understand their target customers’ behaviors and
improve accuracy on purchase. Its full-comprehensive components allow
marketers to segment and easily target specific audiences.
Data Collection: DMP allows users to collect their first-party audience data and import data from third
party data providers in one centralized place. It allows comparing first-party data with others and
improving performance of campaigns.
Data Categorization: ReklamStore’s DMP technology enables users to gather all of their first-party data
after they place a tag into their websites. DMP allows users to categorize this first party audience data
into taxonomies.
With DMP’s user-friendly design the categorization of data into taxonomies based on business needs is
very simple.
Five important characteristics of ReklamStore’s DMP
“If data is the currency of
digital marketing, then the
DMP is the bank where data
is stored, standardized
and optimized!”
Data Analysis: Customers' intention becomes more apparent after the users categorized their first-party
data into taxonomies. With DMP’s user interface it is easy to create specific audience segments.
Data Transfer: After collecting, categorizing and analyzing of first-party data, users can easily transfer their
data to the largest DSP's and Ad Exchanges such as Adform etc. to reach the right audience by target-
ing these predefined segments.
The Scalability: ReklamStore DMP
technology measures tremendous
amount of data points and
provides crucial analysis.

5. 5ReklamStore.com
A Closer Look To ReklamStore’s DMP Technology
How Data Is
Being Collected?
ReklamStore’s DMP is collecting users’ data through the websites within
ReklamStore’s long-tail ad network.
“Of enterprises, 16% use a
DMP versus 35% use a
Customer Data Platform for
CRM data.”
What Kind Of Data?
Device usage
Operating system
Search keyword
Meta keyword
Meta title
Screen Resolution
Geo Location
Meta description etc.
This gap indicates that businesses have not made the leap
from getting insight out of known leads and customer data to
making analytical decisions based on audience data.

6. 6ReklamStore.com
A Closer Look To ReklamStore’s DMP Technology
ReklamStore’s Data
Partnerships
ReklamStore’s DMP can retrieve data from its data partners, which it has
agreements with. With ReklamStore DMP Technology, collected data from
partners can be easily transformed into targetable forms. ReklamStore stores
its data in its own warehouse.
Provided data is high-value. Such as; hotel and flight reservations, B2B data,
price comparison sites data.
DATAPartnerships
ReklamStore’s
“With its DMP Technology;
ReklamStore reached 92% of
the Internet population in
Turkey.”

7. 7ReklamStore.com
A Closer Look To ReklamStore’s DMP Technology
Here are some actionable audience groups, we reach
through our key data partners;
Sports
Covering sports news from Turkey and all over the world, our data partners provide broad con-
tent and services to fans. Our key partners focusing on the sports news, also own a lot of differ-
ent brands with their web/mobile sites and mobile apps for iOS, Android, iPad and Windows
Phone and several TV brands.
Advertisers are able to target people who are interested in sports or any sub segment (such as
basketball, golf, tennis etc.). ReklamStore’s DMP also allows advertisers to reach audience by
cross targeting different segments. So advertisers can easily target people who follow NBA
games and also looks for a car to buy.
These examples may differentiate according to the creativity of advertisers.
Data Partners

8. 8ReklamStore.com
A Closer Look To ReklamStore’s DMP Technology
Automobile Market
Our data partners on automobile category are most visited websites for auto shopping in Turkish
market with the most engaged audience of in-market shoppers. People who are looking for a
car to sell or buy online are loyal customers for automobile market.
Advertisers in automotive industry can improve their ROI by using this data.
B2B Data Partners
Turkey’s leading company listing web services are gathering companies' specific informations
such as; contact, about, logo, products, locations, proposal forms and services. Our DMP lists
and segments these data for advertisers; hence, an advertiser with a special interest in B2B
organizations can easily target the right audience by using the segmentations of ReklamStore
DMP.
Relationship & Matchmaking
There are lots of local and global matchmaking community websites the ones which have the
most successful matching algorithms. People share their demographic data in these community
sites; which makes this data a treasure for advertisers.

9. 9ReklamStore.com
A Closer Look To ReklamStore’s DMP Technology
About ReklamStore
ReklamStore is the leading digital advertising platform that offers data-centric performance
solutions for advertisers and publishers.
ReklamStore provides online advertising solutions for advertisers to target the right audience
with the right ad model by analyzing users’ demographics, interest and behavior according to
their web browsing history. By this way, advertisers can easily execute effective and efficient
online marketing strategies to reach their targets.
ReklamStore’s expert team and technology help advertisers, agencies and publishers to reach
their targets and increase their brand awareness with performance based solutions.
©2016 RS Internet Pazarlama A.S.
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+90 (212) 284 44 49 info@reklamstore.com
www.reklamstore.com
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