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Human-Centered Design and Innovation

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Reka Barath
Reka Barath

Human-Centered Design and its applications in the 21st Century.

Design
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HCD involves the investigation of social problems, analysis of knowledge, engagement of users, and prototyping or iteration of solutions.
Focus on USERS
If design traditionally is not human-centered, who or what is it centered around?
Because… • users provide crucial insights and incredible learning • we obtain higher understanding of users’ needs • we should create positive impact
Design experiences matter increasing customer needs
Design is NOTabout making a product pretty!
The 5 biggest innovation needed this century!
1. Transportation- Service Design at Helsinki airport
2. Healthcare- The leave-taking experience, Cleveland Clinic
3. Collaboration- Global Design Jams
4. Aging- Longer crossing time for seniors, Singapore
5. Mainstreaming- Physical or mental disabilities
DESIGN THINKING - human-centered method for creative problem solving and innovation
Credits • http://www.ssireview.org/blog/entry/what_is_design_if_not_human_centered • http://continuuminnovation.com/the-five-biggest-innovations-needed-this-century/#.U9gFfYB_vgZ • http://blog.ideorg.org/category/human-centered-design/ • http://continuuminnovation.com/purposeful-design/#.U9gGMYB_vgZ

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