1. Sophie Massé
Digital Strategist
Reineduweb.blogspot.com

3. Authorship
Picture
Name
Link to Google+
In how many circles
Date

5.  The panda is all
about quality
content
 Google Panda is
designed to
penalize sites with
low quality content
and reward sites
with quality content
 Promote your
content through
social media

6. • The penguin is
fighting against
low quality links
• Keyword stuffing
• Overoptimised
anchor text
• Punishes
« questionnable »
seo tactics

7.  The importance of good on site optimization is more important
then ever
 User experience is a priority (responsive design, speed, bounce
rate, time on page)
 Compeling content for your audience, diverse content, tags,
semantic web
 Rel:Authorship
 Generate highly creative sharable content
 Long lasting domaine, branding
 Link diversity
 High quality guest blogguing
 Manually checked quality directory submissions
 PR
 Blog Comments
 Social media

8. Before Panda and Penguin updates,
ranking in search engines was relatively
easy (). Pages full of keywords, backdoor
pages and massive link building worked
charms. The sheer number of backlinks
could have a good impact on ranking. But
not anymore, links have to be content
related, social, relevant and shared..

9. Before the Panda and Penguin, links were
more important than Social Media
This is no longer the case
Social media is the core of your content
promotional channel Google+, Twitter,
LinkedIn, Pinterest and Facebook are the
most important.

10. Content
is
Text

11.  In 2013, Social media has taking a major stand
when we look at it from an SEO perspective.
The face of SEO has changed. More than
ever, the focus is on content, consumer
engagement, social media and authorship.
 Social media has a direct impact on the
search engine friendliness of your website. It is
now a major factor affecting ranking. But now
social media plays a crucial role in determining
the search engine friendliness of a website.
 Google Panda is all about content and
Google Penguin is all about links. Social Media
addresses both.

12. More social media
followers
=
More back links

13. Authority is now a key measure
The concept of authority refers to the strength of your website when it is
compared to other websites. If your website is stronger, it will appear higher in
the organic search results.
There is no specific on how to calculate authority but Google does take into
account quality content. High quality content is based on content for users and
social media signals.
Engagement
Social media likes, shares and re-Tweets indicate new and interesting content. In
theory, it is only good quality content that is talked about and shared –
Googlebot likes content that is shared and both the frequency of these shares
and the authority of those sharing plays a significant role.
Mentions
Social media mentions indicate to search engines that you are authoritative,
authentic and that you have engaged followers that like your content.
Linked Content
Using tools such as rel=”author” lets Google track all of your linked content and
attribute it to one original source. In theory, this should stop websites that
syndicate or scrape content benefiting by being wrongly accredited as the
original source.
Backlinks
Even in the new Content Optimisation landscape, backlinks to a website matter.
Forced black-hat techniques are no longer as effect as they once were, the
emphasis now being placed firmly upon natural backlink building, the sort of
backlinks that are generated as a result of content sharing on sites such as
Pinterest or re-blogging for example.

14.  Google takes into account the number of Tweets a
page has. Each page should be tweeted. Use the
same keywords you use for SEO and AdWords.
 The number of tweets per day should around 10,
each day. Twitter should be a major traffic driver.
 The authority of people who tweet is also taken into
consideration. Those are people who have an “old”
account and have massive number of followers.
They have more effect that new Twitter accounts. To
use an image, Justin Beiber tweeting about your
brand would have more impact in terms of seo, than
if I created 10 new accounts and tweeted all day.
 Contact people whom you would like to tweet about
you.

16.  Google does not see all Facebook
accounts, but it is likely that they take
into accounts the number of likes on a
link shared
 The number of shares is similar to
backlinks. This has more direct impact
than likes. We do not have access to
see the stats of the shares of the page.
The Authority of Facebook accounts is
also taken into consideration.

18.  Pinterest breaks all records in popularity. It is
the biggest traffic driver in eCommerce.
The number of conversions is greater than
Facebook.
 In 2012, statistics showed that Pinterest
drove close to 4% of referral traffic. The
number of pins is taking into accounts in
rankings. It offers great quality links.
 Pinterest users are more likely to puschase
than any other social media site. Pinterest is
rapidly rising in popularity. Pinterest is mostly
adopted by women (80%).

20.  Google+ is a major social media when we
look at it from a SEO perfective. Google will
prefer showing results if they are associated
from a Google+ account.
 Google attributes a greater authority to
Google+ accounts.
 The number of +1 is taking into accounts in
rankings and in SERP. A user’s search results
will show links from people in their circles
before others.
 Google+ will improve your ranking

22. Tumblr
Yahoo’s favorite
Blogger
Google’s favorite blog platform
WordPress
Of course 
Blogging is social media and search engines love it so much !

23. VOTES ON SOCIAL SHARING SITES
 The number of votes on StumbleUpon,
Reddit, Delicious and Digg has an
impact on ranking.
 Add those sharing buttons on the site will
improve sharing abilities.

24. Thank you for your time

25.  http://www.emarketer.com/Article/Advertisers-Double-Down-on-Mobile-Paid-
Search/1010042
 http://www.emarketer.com/Article/Mobile-Messaging-Tactics-Must-Keep-Channel-
Audience-Mind/1010043
 http://www.emarketer.com/Article/Moms-Mobile-Part-of-Shopping-Routine/1009722
 http://www.emarketer.com/Article/Canadas-Smallest-Businesses-Struggle-
Online/1009745
 http://www.emarketer.com/Article/Social-Networking-Dominates-Time-Spent-Online-
Canada/1010023
 http://www.emarketer.com/Article/Mobile-Shopping-Makes-Major-Inroads-Among-
Younger-Consumers-Canada/1009970
 http://mashable.com/2011/12/16/mobile-website-tips/
 http://pinterest.com/pin/109986415870883912/
 http://pinterest.com/pin/109986415871993559/
 http://searchengineland.com/use-googles-image-mobile-optimisation-guidelines-for-
seo-advantage-166403
 http://pinterest.com/pin/109986415871158740/
 http://googlewebmastercentral.blogspot.ca/2013/06/changes-in-rankings-of-
smartphone_11.html
 http://socialmediatoday.com/node/1600736
 http://socialmediatoday.com/node/1601356