Representation A2

Why are the Media called the Media?

Because they MEDIATE our view of reality. Reality Producers Texts Audiences

Constructions of Reality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Representation – some definitions ,[object Object]

Representation of Social Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ideology ,[object Object],[object Object],[object Object]

Some Dominant Ideologies ,[object Object],[object Object],[object Object],[object Object]

Dominant Ideologies around the world ,[object Object],[object Object],[object Object],[object Object],[object Object]

Hegemony ,[object Object],[object Object]

Examples of hegemonic values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Antonio Gramsci ,[object Object]

Gramsci’s Theory of Cultural Hegemony ,[object Object],[object Object]

Gramsci and Hegemony ,[object Object]

Stereotypes ,[object Object],[object Object],[object Object],[object Object]

Extension/restriction of our experience of reality ,[object Object],[object Object],[object Object]

Process and Product ,[object Object],… but also how they are constructed in the process of reception

The Gaze ,[object Object],[object Object]

Forms of the Gaze ,[object Object],[object Object],[object Object]

Analysing an Image for Representation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Because it’s a Jungle Out There”

“ Sony PSP – Now in White”

The Sophie Dahl “Opium” Ad ,[object Object],[object Object],[object Object],[object Object],[object Object]

Representation A2

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Representation A2