1. THE PITCH What you need to present regarding your film campaign.

2. Film Title What is the working title of your film and why have you chosen it?

3. synopsis What is your film about? Give an indication of genre.

4. Main characters Who are the main characters in your film and what are their characteristics?

5. influences What existing films have influenced your idea. Identify particular trailers, posters and magazine front covers that appeal to you.

6. Other elements of your campaign What sort of film are you marketing - British Independent, Hollywood Blockbuster, Foreign Language film? What strategies will you employ in order to promote your film?

7. Target audience Who are the likely target audience for your film and what methods of audience research will you use?