1. Question 2
How effective is the combination of
your main product and ancillary
texts?

2. Our teaser trailer of the
The way in which the trailer
‘babysitter’ is based upon the
is filmed is based upon
paranormal activity, as in
horror genre, due to the
some aspects we tried to
babysitter being on her own
make it look as though the
and having unknown phone filming was home footage.
calls made to her mobile,
along with hearing dangerous
sounds from outside.
There is also a known phsyco on
the lose, and conveniently an
unknown hand trying to enter the
house in which the babysitter is
in, in the final clip of the teaser
trailer.

3. The color scheme in which we
used throughout each of the
marketing aspects of the film the
Babysitter, such as the teaser
trailer, film poster and magazine
cover, was black red and white.
We chose these colors as we
felt that these colors related
most to a horror genre film,
suspecting danger and
blood and mystery. These
colors were also used in the
marketing promotion of the
We chose our final font
from dafont.com and
paranormal activity films. the font was called ‘got
We also ensured that we heroin?’ we chose this
were consistent with the final font as we felt that
font that we used it added more edginess
throughout, as well as the to the trailer, and fitted
color scheme. in well with text that
would commonly be
found in most horror
genre films.

4. In the poster we also added the shot The babysitter in the teaser
trailer is the brand image that
of the mobile phone ringing from an we used in our magazine
unknown caller next to the babysitter, cover and poster. This was
because the babysitter was
to add suspense to the audience and clearly the main and
have them guessing about the film. dominating character in the
film, and the character was
needed to be promoted in
order to make the advertising
of the film clear.
We chose to use motionless
shots of the babysitter in both
the magazine cover and
poster, this was to show the fear
and danger that was awaiting the
babysitter, and encourage people
to want to watch the film to find
out what danger the babysitter is
in.

5. Our
Magazine
Cover

6. Our Poster

7. We feel that we achieved in this area, we ensured that we
included the title of the Babysitter in the same font and
same colors throughout all the marketing aspects, and
feel confident that this font and title will continuously be
linked to our film from the public.
The main purpose of our ancillary texts was to promote
our film, The Babysitter. Through thorough research into
other horror films, such as paranormal activity and the
way in which they have promoted their film through the
use of their ancillary texts.